12 Best Amazon PPC Software and Tools

Managing Amazon PPC campaigns can feel like a constant struggle—juggling bid changes, keyword tweaks, and performance tracking.

You’re not alone if it feels overwhelming.

That’s why I tested over 20 tools and found the 12 best Amazon PPC software that can save you time, cut wasted ad spend, and improve your results.

To help you pick the right one, there’s a summary table below for a quick comparison, followed by detailed insights into each tool so you can choose the best fit for your business.

Tool Monthly Price Free Trial AI-Based / Rule-Based Best For
Helium 10 $279 No Both Sellers needing all-in-one PPC management with AI-powered automation
Quartile From $899/mo No Both High-budget sellers looking for AI-driven multi-channel ad management
BidX From $495/mo Yes (14 days) Rule-based Agencies and advanced sellers looking for fully automated ad campaigns
Jungle Scout From $79/mo No Rule-based Sellers focused on accurate reporting and detailed market data insights
SellerBoard From $19/mo Yes (2 months) Rule-based Budget-conscious sellers needing basic PPC optimization and tracking
 Viral Launch From $69/mo Yes (14 days) Both Sellers interested in product-level PPC management and keyword insights
PPC Entourage Starting at 2.9% of monthly ad spend Yes (7 days) Rule-based Sellers looking for automation with manual oversight for campaign adjustments
SellerApp From $99/mo Yes (7 days) Rule-based Sellers wanting deep analytics and AI-driven PPC automation
Teikametrics From $99/mo Yes (1 month) AI-based Multi-channel sellers on Amazon and Walmart, focused on advanced AI
Sellozo From $149/mo Yes (14 days) AI-based Sellers looking for AI-powered bid automation with dayparting options
Scale Insights From $78/mo Yes (30 days) Both Sellers wanting real-time insights, advanced AI bidding, and scaling tools
ZonTools From $9/mo Yes (30 days) AI-based Small sellers needing affordable yet efficient PPC automation

Helium 10

Helium 10 adtomic tool

Helium 10 easily earns its top spot among Amazon PPC tools, thanks to its powerful Adtomic platform.

With AI Advertising, it automates key tasks like bid management and keyword harvesting, taking the heavy lifting out of managing your campaigns. This allows you to focus on other parts of your business while ensuring your ads perform at their best.

For sellers who want more control, Adtomic also offers rules-based customization, where you can set specific criteria to manage your campaigns exactly the way you want.

Plus, it integrates smoothly with Helium 10’s Magnet keyword tool and provides detailed PPC reports, giving you valuable insights into your ROI and ad spend.

Priced at $279/month, Adtomic is part of the Diamond Plan, which not only includes advanced PPC tools but also gives you access to Helium 10’s full suite of tools for managing every aspect of your Amazon business.

Pros
Cons

Our Verdict: Helium 10’s Adtomic is a game-changer for Amazon PPC. It’s perfect for sellers who want to maximize ad performance with AI-driven automation while still having the option for deeper customization.

Quartile

quartile web home

Quartile excels in optimizing your Amazon PPC campaigns with its AI-driven technology, adjusting bids, keywords, and targeting based on real-time performance.

With hourly data updates, your campaigns stay efficient without constant manual oversight.

It also supports ads across multiple platforms like Amazon and Walmart, making ad management simple under one platform.

For those who want more control, Quartile Versa offers customizable rules. This feature lets you set distinct budgets, split branded vs. non-branded terms, or create conquest vs. defense strategies—all tailored to your business goals.

So, whether you prefer automation or hands-on control, Quartile adapts to your strategy.

Pricing note: Quartile doesn’t display pricing upfront, but I’ve requested a demo for you. See my Quartile pricing and plans guide for full details.

Pros
Cons

Our Verdict: Quartile offers a unique solution for sellers who want smart automation without losing control, making it a great fit for those looking to scale their ads effortlessly across multiple platforms.

BidX

bidx web home

BidX is a robust Amazon ad creation and management platform for individual sellers, agencies, and vendors.

It comprehensively handles ad and campaign creation, optimization, analytics, and performance improvement via machine learning.

The software’s unique algorithm automatically adjusts your bids based on keyword performance, budget, and competition. As a result, the tool ensures you’re bidding the optimal amount for each target phrase.

In addition, it tracks metrics like conversions, clicks, sales, and impressions to provide insights you can use to enhance your campaigns.

Remember to use BidX’s keyword research tool to help you identify profitable campaign keywords.

On top of that, BidX supports rule-based PPC optimization, much like Helium 10 Adtomic, Viral Launch, and PPC Entourage. Hence, you can create rules for what should happen on specific event triggers, further ensuring you can manage your ads effectively on autopilot.

The biggest downside to BidX is its expensive pricing structure. For instance, you’ll have to pay extra to get keyword research and pay more for campaign creation in addition to the basic pricing plan.

On the upside, it offers its ad automation services on all pricing plans, and you even get a managed service offering if you want it.

Pros
Cons

Our Verdict: BidX is best suited to agencies, brands, and advanced users seeking a dedicated Amazon ads management platform.

Jungle Scout

Jungle Scout remains a cost-effective option for sellers who need strong PPC management tools without the premium pricing of higher-tier platforms like Helium 10 or BidX.

You get Advertising Analytics on Jungle Scout to automatically analyze the performance of your ads against sales, conversions, profits, and other identified metrics.

Unlike Helium 10, though, you don’t get integrated AI support and can’t create ads from scratch.

Barring that, bigger brands can opt for Jungle Scout’s Cobalt Accelerator API to get more in-depth data on their Amazon PPC campaigns. This is a custom solution offering many other business intelligence dashboards, though. So, it won’t come cheap.

Even so, it doesn’t allow you to create Amazon PPC ads from scratch, either.

If you don’t mind this limitation, you can access the Jungle Scout PPC analytics dashboard via its Growth Accelerator and Brand Owner + CI plans.

Pros
Cons

Our Verdict: Jungle Scout monitors key Amazon ad campaign metrics at the product level for success. It’s best for Amazon sellers who don’t mind creating their PPC ads elsewhere and monitoring performance via the tool.

SellerBoard

sellerboard web home

While SellerBoard isn’t as comprehensive as Helium 10, it has powerful features to optimize PPC campaigns.

Like Helium 10’s Adtomic, SellerBoard uses smart algorithms to optimize your campaigns for more profits, sales, and better ACoS through bid and keyword management.

The software calculates break-even ACoS and makes bid suggestions, optimizing your campaigns to achieve your goals.

In addition, SellerBoard uniquely moves the best-performing phrases from your campaign to other campaigns you’re running to improve their chances of success. 

This isn’t available with any of the other tools I reviewed.

So, SellerBoard may not have as many dedicated PPC tools as Helium 10, but it’ll get the job done if you’re looking for affordable software to optimize your campaigns.

And like Helium 10, you can use the Sellerboard PPC management tools on any of its four subscription plans.

Pros
Cons

Our Verdict: SellerBoard provides real-time PPC analytics and automated bid management for streamlined campaign optimization. However, it doesn’t allow you to build campaigns from scratch or include dedicated keyword research tools.

Viral Launch

Viral Launch’s Kinetic integrates with the software’s Keyword Manager and Keyword Research tools. Hence, you can mine valuable data and insights to improve your PPC strategy, optimize your ad bidding strategy, and ensure a profitable PPC campaign.

Kinetic also supports rule-based ad management. Like Adtomic and SellerBoard, this allows you to create automation that keep your ad running, appropriately adjusted, and optimized, even when you’re not there to monitor things.

For instance, you can automate the tool to increase/decrease ad bids, add/remove keywords, or add negative keywords based on specific triggers.

One of the significant drawbacks of using Viral Launch for PPC is that it only offers PPC optimization in its highest pricing plan, which makes it more expensive than alternatives like Jungle Scout and SellerBoard.

However, it’s still cheaper than Helium 10 since Adtomic’s costs are in the range of Viral Launch’s biggest plan. Even so, Helium 10 justifies that price with way more PPC-dedicated features, which Viral Launch lacks.

Pros
Cons

Our Verdict: Viral Launch provides PPC management with advanced rule-setting, keyword research, and impressive tracking. However, it might not be a better value for the price than Helium 10.

PPC Entourage

start ppc entourage free trial

PPC Entourage’s core PPC feature is bulk campaign management, a function that mirrors Adtomic’s Ad Manager. The tool allows you to easily organize thousands of keywords and optimize multiple campaigns in a few clicks.

In addition, the Smart Pilot tool offers ad automation and day-parting. 

Setting it up correctly ensures your ads reach your target audience at the right time, boosting conversions.

However, PPC Entourage’s PPC campaign builder isn’t as robust as what you get with Helium 10’s Adtomic. Still, it’s a better alternative than Jungle Scout, which doesn’t offer a campaign-building interface.

PPC Entourage also offers a Campaign Expansion tool to improve your pre-existing campaign by identifying new keyword ideas. It can even change match types and run A/B tests against keywords to see which combination works best for your campaign.

This tool even allows you to scale as you grow, only costing 2.9% of your monthly ad spend. I also like that agencies get to pay 40% less for PPC Entourage’s services.

But if you spend more than $6,900 on ads as an individual seller or your agency spends more than $11,300, you’ll be paying more than what Helium 10 costs.

Pros
Cons

Our Verdict: PPC Entourage is a fine choice to avoid paying a flat monthly fee for Amazon PPC management. But at higher ad spends, Helium 10’s Adtomic is a better and more comparable alternative.

SellerApp

sellerapp

SellerApp is in the league of PPC Entourage and BidX with customizable PPC rules and day parting. Setting effective day-parting rules maximizes your ad’s reach by ensuring target customers see them when they’re most active.

It also employs AI-based PPC automation, which analyzes your ad strategy to help you determine areas needing improvement, such as targeting better keywords or adjusting bid amounts.

For example, the tool might automatically adjust your bids or pause underperforming ads to increase sales, reduce wasted ad spend, and improve your ROI.

SellerApp, like BidX, lets you manage your PPC campaigns in over 16 Amazon marketplaces. In contrast, PPC Entourage only supports 7 marketplaces. And the best part is that you can connect SellerApp to multiple Amazon ad accounts.

Likewise, SellerApp gives you the extra option of getting your PPC managed by its in-house team. They’ll throw in a weekly update call while working towards achieving your target ACoS and RoAS and improving revenue.

You can get SellerApp’s AI PPC automation and management tools on all plans. 

That means you can start at $49/month; the only difference is in the allowable usage limits. Or you could spring for the Managed Service Plan, costing $900 monthly.

Pros
Cons

Our Verdict: SellerApp is a good Amazon PPC tool for sellers looking to optimize their campaigns beyond Amazon US on a single platform. It is also a low-cost software, making it ideal for sellers on a shoestring budget.

Teikametrics

Teikametrics homepage

Teikametrics is an AI-powered platform built to take the hassle out of managing PPC campaigns for Amazon and Walmart sellers.

With its smart AI-driven keyword recommendations and predictive bidding, you can easily find profitable keywords and let the system automatically adjust bids to keep your campaigns performing at their best.

Teikametrics also makes managing ads across both platforms a breeze with its Multi-Channel Ads Management feature, so you can control everything from one dashboard.

While Helium 10’s Adtomic offers similar PPC features and multi-channel support, Teikametrics goes further with advanced advertising automation, including real-time bid adjustments and hourly bidding. This gives Teikametrics an edge for sellers looking for hands-off, AI-driven PPC optimization to maximize their ad performance.

Pros
Cons

Our Verdict: Teikametrics is ideal for sellers seeking to automate their PPC campaigns on both Amazon and Walmart. Its superior advertising automation makes it the better option for sellers focused on maximizing ROI with minimal manual effort.

Sellozo

request sellozo demo

Sellozo leverages AI to simplify Amazon PPC management with automated bidding, keyword discovery, and campaign optimization. That puts it in the class of Helium 10 and SellerApp, which also engage AI for such ad management practices.

Sellozo’s AI-driven bid automation optimizes keyword bids based on historical data, market trends, and competitor activity, ensuring maximum ad performance and budget efficiency to meet your target ACoS.

Its AI-powered keyword discovery tool also helps you uncover relevant phrases with high conversion potential. That way, you can expand your PPC campaigns with targeted keywords.

Furthermore, you get dayparting to schedule your ads during peak sales windows.

To top it all off, Sellozo has Campaign Studio, a drag-and-drop tool that seamlessly integrates current campaigns. You can even replicate campaigns with a single click to ensure continuous growth.

But I’ve used Campaign Studio, and you might not enjoy using it as much as Helium 10’s Campaign Builder.

That said, Sellozo offers a fully managed PPC service like SellerApp. This is a good option for hands-off Amazon sellers, or sellers who want to maximize their ad spend on bigger Amazon FBA and FBM brands.

Sellozo charges a flat monthly price based on the number of SKUs you manage with the tool, making it easy for sellers to predict costs.

However, the platform doesn’t explicitly state how many marketplaces it supports, which can be limiting for international sellers.

Pros
Cons

Our Verdict: Sellozo streamlines Amazon PPC management using artificial intelligence for optimal bidding campaign scheduling and customization.

Scale Insights

Scale Insights for Amazon PPC

Scale Insights is a flexible Amazon PPC tool designed to simplify ad management through smart automation.

It automatically adjusts bids and optimizes campaigns based on real-time performance data, saving you time while ensuring efficiency.

With features like bulk campaign creation and keyword-based adjustments, you can easily manage multiple campaigns while still having the control to tweak strategies.

The tool’s day-parting feature allows you to optimize ads by the hour, ensuring your budget is spent when it matters most.

Plus, with in-depth ads insights and analytics, you can track your profits and campaign performance with ease.

What’s great is that you only pay for the ASINs you automate, making it a cost-effective solution for scaling businesses.

Pros
Cons

Our Verdict: Scale Insights offers a great mix of automation and control, making it an excellent tool for sellers looking to scale their ad efforts without getting bogged down in manual adjustments.

ZonTools

Teikametrics homepage

ZonTools is an easy-to-use, budget-friendly PPC automation tool designed to help Amazon sellers launch, automate,and scale their campaigns.

With AI-driven technology, ZonTools continuously optimizes your PPC ads, automatically adjusting bids and managing keywords to maximize sales and profitability. It takes your PPC campaigns off your hands, allowing you to focus on growing your business while the tool works in the background.

Setting up your campaigns is quick and straightforward, and once they’re running, ZonTools’ smart automation ensures your ads stay on track, saving you hours of manual work.

However, while it’s highly effective for automating the basics, ZonTools lacks some of the advanced features and in-depth analytics offered by tools like Helium 10 Adtomic or Teikametrics.

Pros
Cons

Our Verdict: ZonTools is a great fit for Amazon sellers looking for a hands-off approach to managing their PPC campaigns at an affordable price.

How I Created This List

Picking the best Amazon PPC software wasn’t easy, as I tested 20+ tools before converging on these options. Besides leveraging my expertise as a seasoned Amazon FBA seller, I considered other points to ensure my list was as comprehensive as possible:

  • Amazon PPC Features: The first thing I checked for was dedicated PPC management tools offering everything from ad creation to campaign management.
  • Amazon PPC Supporting Features: I also considered tools offering extra support to ad management. For example, keyword tools to find profitable keywords to add to the PPC campaign or use as negative keywords.
  • AI-Based and Rule-Based Automation: I evaluated tools that offer either AI-based or rule-based automation, as both have their pros and cons. AI-based systems provide dynamic, real-time optimizations that can save time, while rule-based tools give you more manual control, allowing for precise adjustments based on your specific strategies.
  • Ease of Use: I considered tools with user-friendly and easy-to-navigate interfaces for seamless campaign management.
  • ​​Price: I evaluated the affordability and value, looking for tools with clear pricing and good ROI potential.

Frequently Asked Questions (FAQs)

You can use free Amazon PPC management software, but you won’t get premium features, suffer restrictive tool limits, and miss out on actionable insights that could have boosted your PPC campaign.

In addition, you may be exposing your Amazon account data to untrusted APIs on some untested free tools.

Amazon PPC tools help sellers increase product visibility, drive sales, and improve organic rankings.

They also provide insights into effective keywords and optimize ad campaigns, making it easier to compete and grow in the marketplace.

Grow Revenue With the Right Amazon PPC Software

The right Amazon PPC software should enable you to manage your ads effortlessly, offer insights to improve your ACoS and other valuable metrics, and save you time.

That’s why tools like Helium 10 stand out. It allows you to create ads, set targets, monitor progress, apply bulk custom rules, and see better ROI from your ad spend. You can explore Helium 10’s full potential and exclusive offers here.

If you’re just getting started, be sure to check out my Amazon PPC for Beginners Guide, which walks you through the fundamentals and helps you make informed decisions.

For those seeking more agency-focused features, cross-channel ad management, or custom tools, you’ll find other worthy alternatives in the list above.

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