Running ads on Amazon can feel like burning money – especially when you’re guessing your way through PPC. That’s why Helium 10 launched Ads Academy – a step-by-step training program built to help sellers actually understand how to structure, manage, and scale Amazon ad campaigns.
But is it worth your time – or just another generic course with recycled advice?
We’ve gone through the full curriculum to break down what you’ll learn, who it’s for, what it costs, and how to get started today.
Key Takeaways
- Helium 10 Ads Academy is an Amazon PPC training course.
- It’s available to users on the Platinum plan or higher.
- You’ll learn keyword research, campaign structure, bidding, and more.
What You’ll Learn at Helium 10 Ads Academy?
Ads Academy teaches you how to launch and scale Amazon ads with clarity and confidence. It covers everything from the basics of Sponsored Products to advanced strategies for bid optimization and campaign structure.
Here’s what’s inside the course:
- Amazon Advertising Fundamentals – How the ad auction works and why PPC matters
- Ad Types & Targeting – When to use Sponsored Products, Brands, or Display—and how to target buyers more effectively
- Keyword Research – How to find high-converting terms using data, not guesswork
- Campaign Structure – Grouping keywords, setting budgets, and naming campaigns to scale smarter
- Bid Optimization – Manual vs. automated bidding, adjusting for performance
- Negative Targeting – Cutting out wasted spend by excluding irrelevant terms
- Software vs. Ad Console – When to use Amazon’s native tools vs. Helium 10 Ads
It’s taught by experts like Bradley Sutton (Helium 10’s VP of Education) and Destaney Wishon (CEO of BTR Media) – two names most serious sellers will recognize.
The lessons are short, clear, and packed with practical examples you can apply immediately.
Who Can Use Ads Academy?
Ads Academy is designed for both beginners and advanced Amazon sellers – but it’s only available to Helium 10 users on the Platinum plan or higher.
So if you’re using the Free or Starter plan, you won’t be able to access the course.
But for serious sellers already running ads (or planning to), the included Ads Academy is a nice bonus – especially considering the level of training you’re getting.
How Much Does It Cost to Use Ads Academy?
Here’s the deal: Ads Academy is free, but only if you’re subscribed to one of the qualifying Helium 10 plans.
- Platinum Plan – $99/month or $79/month when billed annually
- Diamond Plan – $279/month or $229/month annually
Good news: You don’t have to pay full price. With our exclusive RevenueGeeks coupon codes, you can save up to 20% on your Helium 10 subscription. That means you could unlock Ads Academy for as low as $72/month.
How to Access Helium 10 Ads Academy (Step-by-Step)
Getting started takes less than a minute. Here’s how to find Ads Academy inside your Helium 10 account:
- Log into your Helium 10 account.
- Click “Courses” in the top menu.
- From the dropdown, select “Ads Academy.”
- Click “Start Course” to begin learning instantly.
That’s it – you’re in.
Frequently Asked Questions
What’s Different from the Old Helium 10 PPC Academy?
If you’ve seen Helium 10’s previous PPC Academy, Ads Academy is a major upgrade.
The content has been completely rebuilt from the ground up. It now includes real training on Helium 10 Ads, modern ad strategies, and updated walkthroughs that reflect how Amazon Advertising works today.
You’re not watching recycled webinars or old screen recordings. This is a structured, visual course designed for today’s ad environment.
Should I use Ads Academy if I don’t use Helium 10 Ads?
Absolutely.
The course teaches strategies for both Amazon’s Ad Console and Helium 10 Ads. You’ll learn how to structure your campaigns, pick winning keywords, and reduce wasted spend – regardless of the platform you use.
That said, some automation strategies covered in the course do require Helium 10 Ads, so if you’re considering using it, Ads Academy is a great way to learn the ropes first.
Final Thoughts
Whether you’re struggling to get your ads profitable – or just want a smarter system to scale – Ads Academy gives you a real PPC playbook. It’s clean, current, and actually built for Amazon sellers (not generic marketers).
You’ll walk away with a sharper understanding of ad structure, better keyword strategy, and the confidence to make smart bidding decisions without second guessing.
Want to try it without paying full price? Use our Helium 10 discount link to save up to 20% and get full access to Ads Academy instantly.
