Helium 10 gathers data directly from Amazon’s API and enhances it with its own algorithms to give you accurate insights as an Amazon seller.
By pulling real-time data like sales, pricing, and inventory levels, then refining it with machine learning, Helium 10 provides reliable numbers that help you make informed decisions about your products, keywords, and strategies.
Curious about how accurate this data really is, and how it all works?
Let’s dive into Helium 10’s data collection process to see how it powers your Amazon selling success.
Key Takeaways
- Helium 10 pulls data from Amazon’s API and boosts accuracy with its own algorithms.
- You get keyword insights, competitor analysis, and ad data all in one place.
- Helium 10’s data stays close to Amazon’s, so you can trust it for smart decisions.
What Type of Data Does Helium 10 Collect?
Helium 10 prides itself as a one-stop shop for all things e-commerce research.
As such, it provides a suite of tools that mine and interpret data from Amazon and Walmart. Below are some of the data you can access on Helium 10.
Keyword Metrics
One of the top functionalities available on Helium 10 centers around keyword research geared towards boosting your listings and market visibility.
These keyword-focused services rely on various metrics that allow you to gauge keyword difficulty, search volume, rankings, etc. Hence, allowing you to make the best decisions on the winning keywords to target for different stages of your e-commerce business.
Product/Niche Data
Helium 10 has an Amazon-specific product called Black Box, which provides extensive analysis of products and niches.
The data from Black Box provides insight into sales performance, prices, the number of sellers in specific niches/product markets, and much more. With this, you can discover product ideas, have a macro/micro view of potential revenue before selling products, determine competition level, and improve viability checks.
Competitor Data
Helium 10 also provides the Market Tracker 360, which allows you to explore your direct competitors’ revenue, sales, inventory, pricing, review count, and rankings data.
With this, you can have a detailed picture of how competitors operate, compare their performance with yours, and use the inference to create successful strategies.
PPC Data
Adtomic, another essential tool available on Helium 10, collects ad-related metrics like impressions, advertising cost of sales (ACoS), and return on ad sales (RoAS).
You can use these metrics to determine the amount spent on advertising and confirm you’re getting value for your money. This will also help you pivot faster to drop losing keywords and focus more of your ad spend on the winning keywords for a higher guarantee of success.
What Data Collection Methods Does Helium 10 Use?
Direct API Data Collection from Amazon
For tools like Profits, Refund Genie, and Inventory Protector, Helium 10 pulls real data directly from Amazon’s API.
This connection means you get accurate numbers for things like sales, inventory, and performance.
Some figures, like refunds, are estimates, but overall, you’re seeing real Amazon data.
Custom Algorithm-Based Estimations
Amazon doesn’t share everything, so for things like search volume or sales projections, Helium 10 uses its own algorithms.
These custom calculations look at trends and historical data to estimate numbers, giving you a good idea of what’s happening—even if Amazon doesn’t provide the data directly.
Machine Learning and AI
Helium 10 also uses machine learning and AI to make its data even better.
These models process information constantly, so estimates for things like keyword relevance or product rankings get more accurate over time. This means you get insights that adjust to changes in the market.
Continuous Data Monitoring and Updates
Helium 10’s team is always monitoring and updating their data to keep it fresh and accurate. So you’re not just getting data; you’re getting data that’s tuned to what’s currently happening on Amazon.
Is Helium 10 Data Accurate?
Helium 10 data is accurate to a large extent simply because its data is usually close to actual Amazon data. Hence, while the Helium 10-Amazon numbers may not be a replica, their disparities aren’t wide enough to alter your business decisions.
For instance, if Amazon’s daily sales estimate for a product is 10,000 and Helium 10 shows 10,500 for the same item, both data indicate that the product is viable.
Therefore, regardless of the disparity, you’ll likely arrive at the exact inference.
This isn’t the case if Helium 10 claims that the daily sales estimate is 100 while Amazon shows 10,000. A wild disparity such as this may impact your decision-making process negatively if you rely solely on Helium 10 for your data.
However, “accuracy” becomes a different conversation when you analyze the degree of closeness between Helium 10 and the source data concerning Helium 10 alternative Amazon analytics solutions.
In this case, it’s no longer a case of how close Helium 10’s data is to Amazon’s but how comparatively close the numbers are to competing software.
What Other Helium 10 Alternatives Provide High-Quality Data?
Exploring other options before investing in an Amazon seller tool is normal.
This is especially true when factors like accuracy are high on your priority list.
Considering this, here are three Helium 10 alternatives prioritizing data accuracy.
Jungle Scout
Jungle Scout is one of Helium 10’s major competitors, as it provides a suite of product research tools focusing on optimizing the operations of sellers.
Regarding accuracy, Jungle Scout has an edge over Helium 10, as seen in a Jungle Scout report comparing both platforms.
As expected, Helium 10 carried out a similar analysis and concluded that it is 10% more accurate than Jungle Scout.
Knowing there would be bias in these two reports, we explored both software and found that Jungle Scout had a lower margin of error.
ZonGuru
ZonGuru is another Helium 10 alternative with a reasonably-accurate data collection system. According to Jungle Scout’s report, ZonGuru’s sales volume accuracy is above 50%, making it one of the top 5 Amazon analytics tools.
It is worth noting that ZonGuru focuses on two groups of Amazon users, namely:
- Researchers: ZonGuru offers a service plan targeting users interested in conducting extensive product research.
- Sellers: The second subscription plan is ideal for individuals and enterprises ready to sell on Amazon.
You can check my ZonGuru free trial guide for more information about the features available on this platform and how to explore them.
Viral Launch
A third option you can explore is Viral Launch. Like Helium 10, Viral Launch provides various tools to optimize keyword and product research. Besides, it also offers PPC automation services for managing and improving the effectiveness of ad campaigns.
According to Jungle Scout, Viral Launch has a 79.3% accuracy rate, making it the second most accurate Amazon seller software.
Read our comprehensive comparison of Helium 10 vs. Viral Launch guide for more details on how both tools compare.
Also, check out our Viral Launch free trial guide to explore the software for free.
Frequently Asked Questions
Can I Access Helium 10 Data for Free?
You can access Helium 10 data for free since the Amazon seller software offers limited free access to Black Box and Keyword Tracker, among other keyword and data research tools. However, once you reach the access limits set for each tool, you’ll have to upgrade to one of Helium 10’s paid plans to get more usage allowances.
Data You Can Trust!
Helium 10’s data collection methods—direct API access, custom algorithms, and machine learning—mean you get real, actionable insights without the guesswork.
From sales estimates to keyword trends, Helium 10 gives Amazon sellers the data they need to make smart, profitable decisions.
Want to see how reliable data can boost your ecommerce business? Subscribe to Helium 10 today and get access to the insights you need to stay competitive, optimize listings, and grow your profits.
