How to Use Helium 10 Product Launchpad? Complete 2024 Guide

Helium 10’s Product Launchpad makes launching products on Amazon so much simpler.

Instead of constantly flipping between spreadsheets and a bunch of different tools, it pulls all your data—like product research, keyword strategies, and competitor analysis—into one easy-to-use dashboard. Everything you need, all in one view.

From my own experience, what really impressed me is how the Launchpad combines data from powerful tools like BlackBox, Magnet, and Cerebro into one place.

You get real-time trends, keyword ideas, and competitor insights, all backed by AI-driven insights to help you make smarter decisions without the usual stress.

Whether you’re new or experienced, Product Launchpad helps you launch products more strategically and with less hassle.

Keep reading to see how it can take your product launches to the next level.

Key Takeaways

  • Helium 10 Product Launchpad allows you to track all your product research from inside one tool.
  • It offers personalized AI insights that break down market trends and opportunities.
  • Product Launchpad is fully available on the Helium 10 Platinum and Diamond plans but limited on Starter.

How Does Helium 10’s Product Launchpad Work?

Product Launchpad is a central tool for tracking product research. It permits several research phases, so you can validate product ideas in an organized way and easily visualize your data.

The tool includes keyword and competitor research, plus an AI tool that analyzes the data to offer practical insights. After all, you don’t want to invest money and time in a product that may fail.

Even better, you can add detailed personalized notes on key points you find during your research, as I’ve revealed below.

How to Use Helium 10’s Product Launchpad for Amazon FBA Success?

The first step to using Helium 10’s Product Launchpad is to log into your Helium 10 account and select “Product Launchpad” under Product Research.

Once you’re in the tool, create a product idea.

You’ll discover that Product Launchpad is divided into three distinct stages: Keywords, Competitors, and Idea Scorecard. You can start at any stage and move back and forth as you gather data on your potential product.

Stage #1 - Organize Keyword Research

The Keyword Research phase in Product Launchpad requires adding keywords (up to 2,500 per idea) using one of two methods.

First, you can click the “Add Keywords” button to manually type in key phrases you found.

However, the best method is to use either the Magnet or Cerebro tools in Helium 10

You can follow the linked guides to discover how best to use each tool for keyword research.

Fortunately, you don’t need to pay extra to access these tools, as they’re included in the same pricing packages offering robust Product Launchpad access.

When you’ve found keywords you want to use in either tool, add them to Product Launchpad, making sure to select the product idea you’re working on. Product Launchpad will import data points such as Amazon Search Volume, Keyword Sales, Competing Products, and Suggested PPC Bid.

Pro Tip:

Remember the Product Idea you created at the start? While researching, you can create new product ideas to refer to. This keeps your main and branching/secondary research highly organized.

The best part is that the data is constantly pulled from Amazon and refreshed in Product Launchpad.

Then, there’s a Notes section.

There, you pen down all the unique insights you found while gathering keywords

I recommend putting down as much as possible here since the AI tool also looks through your notes when generating suggestions.

PS:

There’s a Notes section for every research stage.

Stage #2 - Streamline Competitor Research

Like the previous stage, there are multiple ways to add new competitors.

One, you can go into Helium 10 Black Box to find the sellers/products you’re up against. 

Or, if you already have that data, add the product ASINs directly into the tool by copying and pasting them.

If you decide to use BlackBox, also included in your subscription, Product Launchpad offers a direct link. So, you can always find your competitors of choice and click “Save to Product Idea” from inside BlackBox.

This competitor research stage also exposes much data, like estimated monthly sales and revenue, BSR, LQS (Listing Quality Score), and price history. Product Launchpad constantly refreshes the data, ensuring you never return to make dynamic decisions based on static data.

In other words, you can continually track product demand and niche competition

Do they maintain a steady demand over time? Or do prices drastically change based on the season? Even better, you can view all these data for all the products at once or for each one at a time.

Once more, there’s a personalized Notes section to record your observations.

Finally, you can click on each product to analyze its listing with Helium 10’s Listing Analyzer, which Product Launchpad links directly to. That gives you an extra competitor comparison data point, revealing if you can leapfrog some existing sellers with a better listing.

Stage #3 - Get Your Idea Scorecard With AI Insights

Here, the AI considers all the data gathered so far, plus answers to questions you’ll provide in this stage, to offer suggestions on launching this potential product.

The AI considers six factors: Market Research and Trends, Market Size, Competition, Logistics and Probability, Business Biases and Intuition, and Future Market Predictions.

Generally, you should aim for higher scores per factor because those typically mean you have better potential and an opportunity to overtake your competitors.

At this AI stage, you’ll fill in some data to help the AI generate better suggestions

For instance, you’ll describe how you’ll source your product and whether you’ve found any supplier.

Once you’ve filled in all the mandatory fields, the AI generates an idea scorecard detailing the market and what to consider when launching your product.

Important Note:

You can still edit the data you’ve filled in. Based on your changes, the AI regenerates a new scorecard.

Core Benefits of Using Helium 10’s Product Launchpad?

As elaborated below, Product Launchpad solves real problems that Amazon sellers face by simplifying the process of launching a new product.

Easily Track All Product Research

Product Launchpad keeps all your Amazon product research in one place. 

That alone is a huge selling point.

Even though you can already track research in Helium 10 (keyword and product lists, for example), you still have to jump around to those different tools to look at the data you gathered for one product.

On the other hand, Product Launchpad stores all your research under one product idea

You even get a Notes section to save miscellaneous info.

Follow Defined Product Research Steps

Beginner Amazon sellers still learning product research will find Product Launchpad particularly useful because it breaks the launch process down into clearly defined research steps.

Moreover, the AI scorecard asks several other questions involving suppliers, profit margin, and decision-making style. That way, you can research every important aspect before launching a product.

AI Product Launch Analysis

The AI analyzes all your data and uses insights from other sellers’ experiences to recommend how to proceed.

You’ll also like that the AI tool looks at all the data as they roll in from Amazon, plus the personalized notes you take, to ensure that it’s giving you the whole picture. 

In summary, what you need to know before launching your product.

Where to Find Product Launchpad Tutorials?

The main Product Launchpad tutorial is in the top right-hand corner on its Helium 10 page.

The training links to an 11-minute tutorial video explaining how to use the tool and interpret its results. The tutorial button also links to an FAQ section covering questions you may have.

Unfortunately, there aren’t many dedicated YouTube videos because Product Launchpad is a fairly new tool.

How Much Does Helium 10 Product Launchpad Cost?

Product Launchpad is available on the Helium 10 Platinum and Diamond plans, which start at $99 and $279 monthly, respectively.

You can still try it on the Starter and free plans, but the tool is severely limited on these plans. 

For instance, on the Starter plan, you can only add 2 keywords and 2 competitors to a product idea.

Therefore, get the Platinum or Diamond plan for full access to Product Launchpad. 

Luckily, you can use my Helium 10 coupon code guide to save 20% off any plan (except Starter) for 6 months, or get a 10% lifetime discount.

Frequently Asked Questions (FAQs)

No, Helium 10’s Product Launchpad isn’t a one-stop for product research

Its primary role is to make it easy for you to track your product research done via other Helium 10 tools.

Yes, Helium 10’s Product Launchpad is beginner-friendly. First, the tool is broken into three clearly defined stages. Next, there’s an official tutorial to minimize any learning curve you might encounter.

You can try Helium 10’s Product Launchpad on its free plan. However, the tool is very limited on this tier. Hence, you should upgrade to the Platinum plan (at least) to enjoy Product Launchpad to the fullest.

No, Helium 10’s Product Launchpad isn’t similar to Amazon Launchpad

While Helium 10’s Product Launchpad is a tool for easily tracking all your product research data, Amazon Launchpad is an invite-only online program for Amazon sellers with existing products.

Launch Best-Selling Products With Helium 10’s Product Launchpad

Product Launchpad provides a much-needed, central location for storing all your research for a potential product. Plus, the AI tool reviews your data to provide trusted insights into how to launch a best-selling product and maximize profit.

Even though you can try it on any pricing plan, Product Launchpad is only fully available from the Platinum plan. If you sign up via my exclusive link, you’ll get 20% OFF your first 6 months! So, what are you waiting for?

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