Aura Review: Is It the Best Repricer of 2024?

Aura is among the best Amazon AI repricers available today. Why, you ask?

The software uses game theory to ensure you win the Buy Box at the best price

Coupled with its special Workflows and Hyperdrive features, Aura gives you an advantage in a world where many of your competitors are also using repricers. After all, the software automates repricing and changes prices every 10 seconds!

With Aura, you can…

  • Win the Buy Box at a competitive price.
  • Reprice your products every 10 seconds, much faster than your competition.
  • Save tons of time by automating many tasks.
⭐ Rating: 4.1 ★★★★☆
💵 Price: $97 to $397 monthly
🔍 Features: Maven AI repricer, Workflows, Hyperdrive, Listings, Strategies, and Reports.
⚡ Speed: Reprices within 2 minutes and every 10 seconds with Hyperdrive
👥 Support: Live chat, Email, Help center, Office hours
🖥️ User Interface: Simple and Beginner-friendly
🔥 Discount: Get $50 OFF for 12 Months!

Aura Pros & Cons

Pros
Cons
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4.1
4.7/5
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Aura Detailed Review

Aura stands out with its hands-off approach to Amazon repricing. I recommend using Aura’s Workflows to save time tweaking repricing strategies. It also wins you the Buy Box without getting involved in price wars unless you have “uncooperative” competitors.

That’s just the tip of the iceberg that is Aura, though. I’ve provided a detailed insight below.

Key Features

Aura offers a game theory-based AI repricer called Maven. In simpler terms, its algorithms create profiles for your listings’ competitors and reprice your products based on how their prices move. Hence, responding to market forces to give you an advantage.

Maven can automatically set the minimum and maximum prices based on your ROI and profit range. That way, it keeps all changes in line with ensuring you’re consistently profitable. Furthermore, the AI accounts for suppressed Buy Box listings, carefully adjusting your prices to help your listing get the Buy Box. This is brilliant since you might not know that Amazon removed the Buy Box for your selling category.

The best part is that Aura combines its AI pricing with four rule-based repricing strategies: Buy Box targeting, Featured merchants, Lowest price, and Custom. These strategies are easy to set up and can be customized for specific types of competitors, making them suitable for most Amazon sellers.

Amazon sellers who love automating their tasks will enjoy Aura’s Workflows

It uses triggers and actions to define events to look out for and tasks to run when they occur. Hence, you can put repricing on auto-pilot and not have to check in on your listings ever so often.

Unfortunately, the available triggers are limited to time blocks and new listings.

Aura also guarantees that all pricing changes will show up on Amazon within two minutes. However, when extra seconds count, you can enable Hyperdrive to send price updates to Amazon every 10 seconds.

Note that Hyperdrive can only be enabled for up to 50 listings, depending on your plan. 

So, be sure to put your best performers on this tool to stay ahead of competitors and not miss opportunities to grab the Buy Box.

Finally, Aura has an intuitive analytics dashboard that breaks down your revenue, profits, and ROI. The dashboard includes data on how many of your listings are in the Buy Box, set at minimum or maximum price, and so on.

Overall, Aura offers one of the best AI repricers in the industry, plus other relevant features that work together to ensure you win the Buy Box often and at the best price.

Other Features

Aura might primarily be a repricing software, but it packs other tools to help Amazon sellers manage other aspects of their business. I’ve used these tools and tabled how they can help you below.

Feature Function
Uploads Downloads listings in a CSV to update them in bulk before re-uploading to your Aura account.
Reports Compiles downloadable data about your SKUs and competitors.
Roadmap Allows you to be a part of Aura’s development. You get to suggest new features to Aura’s team and keep track of the ones being built.
Pricing activities Shows how prices have changed for listings in a simple dashboard.

Performance and Effectiveness

Aura stands out because it is easy to set a repricing strategy and focus on your business.

I loved Aura’s Maven AI because it can handle a product’s repricing without your input. 

Even if you don’t know how to navigate repricing rules, you can still set up a successful Maven AI strategy by declaring the expected minimum ROI or profit.

When used with Hyperdrive, Aura extends your advantage over competitors by sending price updates for your critical listings every 10 seconds.

Still, without turning on Hyperdrive for a listing, you can rest assured that all price changes will be reflected within 2 minutes, regardless of your Aura pricing plan. This instantly places it above many competitors usually requiring 15 minutes to update prices on Amazon.

Finally, Workflows saves you time spent tweaking strategies and monitoring listings. Depending on the detailed triggers and actions you set, you can move most manual product repricing activities to autopilot.

User Interface and Ease of Use

Aura’s well-designed interface makes it super easy to navigate. Its main features are listed clearly on the left sidebar, where you can easily find anything you need.

Aura surely cares about its users, given the clear link to a help article on getting the best out of each tool.

That’s in addition to Aura’s Maven AI’s welcome video and tips for setting ROIs and conditions. Therefore, even beginners can find their feet fast.

Finally, Aura’s color scheme is easy on the eyes, the buttons are the right size, and the chat button visible on every page allows you to ask for immediate help.

Resources and Support

Aura’s Help Center has 70+ articles covering all the software’s tools, their applications, and even best practices for implementing the Maven AI repricer.

You can also browse Aura’s blog, which is updated often with repricing insights and instructions on navigating the software. Logged-in users can even use the chat box to speak with an AI bot that replies instantly.

Alternatively, you can also request to speak with someone from the Aura support team. Unfortunately, live chat is only available during working hours, and there’s no phone support.

When live chat isn’t active, you can email Aura’s team – but they’re also limited to Aura’s working hours (9 AM – 5 PM EST, weekdays). However, the Aura team impresses with its weekly Office Hours. It’s an event usually hosted by the cofounder to answer questions and address issues users may encounter while using the app.

Best Aura Alternatives to Address Shortcomings

Aura is an excellent tool for Amazon repricing, but it has some limitations, like only focusing on repricing tools. Therefore, it’s less desirable for a seller looking for an all-in-one software.

Plus, it’s limited to only four rule-based strategies and the AI repricer.

Hence, I’ve researched and included some reputable Aura alternatives to compare against.

Feedvisor

Feedvisor offers repricing, ad optimization, and brand management.

Just like Aura, Feedvisor has an AI repricer and rule-based strategies. It offers 12 unique strategies, including patented ProductSphere repricing strategies developed exclusively for Amazon private labels. Furthermore, the Feedvisor repricer is inventory-aware, always considering your current stock level while repricing.

Aside from repricing and inventory management, Feedvisor offers in-depth Amazon ad management and analytics. Its AI ad manager automates keyword harvesting and bidding tasks, allowing you to optimize your sponsored and Amazon DSP ads.

Even so, the starter Feedvisor plan pricing is just $3 costlier than Aura’s starting plan. 

Therefore, Feedvisor is excellent for all sizes of Amazon businesses looking for a comprehensive repricer and ad management solution.

SellerApp

SellerApp is an all-in-one Amazon software combining repricing with product research, keyword research, and ad analytics.

So, you won’t have to purchase another software to successfully run your Amazon business.

You’ll also like that it has a similar entry price as Aura. You’ll even get a free version that includes basic functionality like Product Intelligence, Advertising Overview, and Campaign Manager. In other words, it’s excellent value for money.

However, SellerApp lacks a dedicated AI repricer like Aura. So, you might miss out on advanced AI repricing technology for your listings. Thankfully, it offers some respite by supporting 15 Amazon marketplaces per account!

In summary, SellerApp works for all levels of Amazon sellers. This is especially true for beginners who don’t need in-depth repricing features yet and need help with other aspects of their Amazon-based business.

More Guides from RevenueGeeks

Frequently Asked Questions (FAQs)

Aura supports 20 Amazon marketplaces in the North American, European, and Far Eastern regions. That’s much better than most repricers offer and would work for most Amazon sellers. However, you can only connect up to five of these supported marketplaces to a single Aura account.

Lightning Fast, Easy, and Efficient Repricing!

Aura stands out for its game theory-based AI and easy setup. The software offers tools necessary to set up effective repricing strategies and put them on autopilot. 

Moreover, it can submit price changes within seconds and is available across 20 Amazon marketplaces.

Is Aura an ideal fit for your needs? Join an exclusive early bird program to get $50 off the monthly subscription for a whole year. Even if you aren’t eligible for the program, my link will still get you 50% OFF the first three months on any other Aura plan.

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