GoHighLevel Unlimited Plan: What $297 a Month Adds Over Starter

The GoHighLevel Unlimited plan costs $297 a month and removes the 3 sub-account cap that Starter has. It also adds a white-label desktop app and rebilling of phone and email usage to your clients at cost. SaaS Mode and usage markup are not included. Those sit on the $497 Founder plan.

I ran Unlimited through our cost calculator at 4 to 50 client accounts, using HighLevel's published rates. The plan fee per account drops below Starter's once you reach 10 accounts.

• Price: $297 a month, or $2,970 a year, which works out to $247.50 a month.
• Sub-accounts: unlimited. Starter stops at 3.
• Adds over Starter: a white-label desktop app, usage rebilling at cost, and the option to buy a $59 dedicated email IP.
• Still missing: SaaS Mode, rebilling with your own markup, AI Employee rebilling, and advanced API access.
• Trial: 14 days from the pricing page, or 30 days through the Bootcamp signup.

Opens HighLevel's Bootcamp signup: a 30-day trial plus a free live setup class. Card required, and texts and calls bill as you use them.

What the GoHighLevel Unlimited Plan Includes

Unlimited carries every core feature from Starter and lifts the sub-account cap. HighLevel's pricing card adds three lines: a white-label desktop app, Basic API access, and pass-through billing for usage and add-ons. Contacts and users stay unlimited, as they are on every plan from $97.

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Founder is the new name for the $497 plan. HighLevel called it Agency Pro until late 2026, and parts of its own site still say Agency Pro or Pro. The price and the SaaS features did not change with the name.

What Unlimited Really Costs at 4, 10, 25, and 50 Clients

The $297 fee is flat, so the cost per client falls as you add accounts. Texts, calls, and emails bill from a prepaid wallet at the same rates as on Starter. At 10 accounts with typical small-business volume, the all-in bill is about $572 a month.

Each account in the table sends about 1,667 text segments, 167 call minutes, and 6,667 emails a month. That is the same per-client volume as the small-agency example in our Starter plan cost breakdown. Annual billing takes $49.50 a month off every row.

Rebilling changes who pays the usage column. Turn it on and each client's card covers that client's texts, calls, and emails, so your own bill falls back toward the flat $297. At 10 clients that is $29.70 per account. Starter costs $32.33 per account at its 3-account cap, which is why 10 is the point where Unlimited becomes the cheaper plan per client.

Put your own client count and volumes into the calculator below. It runs on the same published rates as the table.

Starter vs Unlimited: The 4th Account Decides

Starter holds 3 sub-accounts and Unlimited holds any number, for $200 more a month. Your 4th account forces the move. At that point the all-in bill jumps from about $180 to about $407. The first client past the cap costs $227.54 a month to add.

Operator scenario: Say you run 2 client accounts plus your own agency workspace on Starter. Your workspace is a sub-account too, so you are already at the cap. A 3rd client means Unlimited and a bill near $407 a month. Price that client's retainer above $228, or the upgrade eats the whole fee.

• Stay on Starter if you run one business, or 1 to 2 clients plus your own workspace.
• Move to Unlimited if a 4th account is coming within a quarter, you want clients to pay their own usage, or you want your logo on the desktop app.
• Skip Unlimited if you plan to sell HighLevel as your own software. That needs Founder from day one.

Unlimited vs Founder: What the Extra $200 Buys

Founder costs $497 a month and adds the tools for reselling HighLevel as your own software. SaaS Mode, rebilling with your own markup, AI Employee rebilling, and advanced API access all sit on that tier. Unlimited passes usage through at cost and stops there.

Operator scenario: Say you manage 10 client accounts that each run $27.53 of usage a month. On Unlimited, rebilling passes that $275.34 through at cost and you earn nothing on it. On Founder, rebilling the same usage at double HighLevel's price adds $275.34 a month in margin, which covers the $200 step up.

• Stay on Unlimited if you sell services on retainer and HighLevel is the tool your team works in.
• Move to Founder if clients should sign up, pay, and get an account without you touching anything.
• Check the math first. Our white label and SaaS Mode guide shows the break-even client count at three resale prices.

What Unlimited Does Not Include

Unlimited's gaps are all about reselling, not about features your team uses. HighLevel's pricing guide keeps SaaS Mode, markup on usage, and AI Employee rebilling for the $497 plan. Several add-ons also bill separately on every plan, and the largest is the $497 a month white-label mobile app.

• SaaS Mode. Automatic sub-account creation and the SaaS Configurator are Founder features.
• Markup on usage. Unlimited rebills phone and email at cost. HighLevel's rebilling articles apply a fixed 1.05x to cover card processing, and Unlimited agencies cannot raise it.
• AI Employee rebilling. You can buy AI Employee on Unlimited, but you cannot rebill it to clients. Our GoHighLevel AI pricing guide lists what each AI feature costs.
• Advanced API access. Agency-level tokens, OAuth apps, and creating sub-accounts through the API need Founder.
• Paid add-ons. The white-label mobile app costs $497 a month, HIPAA compliance $297, and Premium Support $500. WhatsApp costs $10 per sub-account.

Do not confuse this plan with AI Employee Unlimited. That is a $97 a month AI add-on for a single sub-account. It shares the word and nothing else.

How to Upgrade From Starter to Unlimited

Upgrades take effect at once and bill immediately. HighLevel's billing FAQ says the new plan is charged right away. Unused time on the old plan comes back as a credit. The switch takes 4 clicks inside Agency Settings, and none of your sub-accounts or data move.

1. Open Agency Settings and click the Billing tab.
2. Click "Want to Modify/Cancel Your Subscription?".
3. Click Upgrade, then choose Monthly or Yearly billing.
4. Click Upgrade Now and confirm the payment.

Downgrades use the same menu. They do not cancel add-ons, Marketplace apps, or phone numbers, so remove those yourself. Changing a yearly plan back to monthly is not available in the app. HighLevel Support has to do it.

Who Should Pick the Unlimited Plan

Unlimited fits a service agency with 4 or more client accounts that invoices clients itself. Below 4 accounts it costs $2,400 a year more than Starter for nothing you will use. Above it, the per-client cost keeps falling, down to about $33 at 50 accounts.

• Pick Unlimited if you manage 4 or more client accounts, or will within a quarter.
• Skip it if you run 3 accounts or fewer. Starter does the same work for $97.
• Skip it if you want to sell software subscriptions. Start on Founder instead.

HighLevel's November sales have cut Unlimited to $148.50 a month for the first 3 months, so check this year's GoHighLevel Black Friday deal before paying full price. Every usage rate behind the numbers on this page sits in our GoHighLevel pricing guide.

To trial Unlimited itself, use the Start Your Trial button on the Unlimited card of HighLevel's pricing page. That trial runs 14 days. The Bootcamp signup below runs 30 days, but its page does not name a plan, so check Agency Settings, Billing after you sign up.