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Helium 10 Serious Sellers Podcast: My 2 Cents

The Helium 10 Serious Sellers podcast provides strategies from industry experts, a weekly news round-up, masterclasses on how to use Helium 10 tools, and success stories from regular sellers.

Furthermore, you can find the Serious Sellers Podcast for free on the Helium 10 website, YouTube, Spotify, iTunes, and more. At the time of writing, there are over 400 episodes, and they vary between 20-50 minutes.

Key Takeaways

  • The Helium Serious Sellers Podcast includes a mix of episode formats, including hosting industry experts, Helium 10 tool masterclasses, success stories, and news updates.
  • There are over 400 Serious Seller Podcast episodes, and you can listen to the entire backlog.
  • You can find the Serious Sellers Podcast on YouTube, Spotify, iTunes, Helium 10 website, and more.

Helium 10 Serious Sellers Podcast Strengths and Weaknesses

Let’s start by looking at some of the podcast’s strengths, such as multiple platform availability and large episode backlog. However, we also consider the weaknesses for a balanced account, including the lack of long-form content.


  • Over 400 episodes at the time of writing, and you can access the entire backlog.
  • Free and available on multiple platforms, including YouTube, iTunes, and Spotify.
  • Provides Helium 10 training to help you get the most out of your subscription plan.
  • Many episodes are available in video form to complement the audio.
  • Learn from successful sellers and industry experts to grow your e-commerce business.
  • You can download podcast episodes from the Helium 10 website for offline viewing.


  • No long-from episodes of over 1 hour limits the depth of each topic.

What Is the Helium 10 Serious Sellers Podcast?

The Helium 10 Serious Sellers Podcast is hosted by Bradely Sutton, the Director Of Training, and it aims to help listeners become successful Amazon sellers. The podcast blends industry news, expert opinion, detailed Helium 10 training, success stories, and more.

helium 10 serious sellers podcast crew

At the time of writing, a massive 410 episodes of the podcast have been released and are available to digest from several platforms. Each podcast episode averages a running time of 20-50 minutes. If topics require more time, podcast episodes are split into several parts instead of making them long-from.

How to Find the Helium 10 Serious Sellers Podcast?

The Helium 10 Serious Sellers Podcast is available on multiple popular platforms, so you will likely find the show on your preferred one. The number of episodes and if video is available varies based on the platform you choose.

Can’t find episodes with video or access to old episodes? Then check out an alternative platform. Here is a list of the top places to find the Helium 10 Serious Sellers podcast:

  • Helium 10 website: you can access the complete library of the Serious Sellers podcast episodes, including a transcription and a list of topics covered. You can also download each episode to listen offline.
  • iTunes: the podcast on iTunes is called the “Serious Sellers Podcast: Learn How To Sell On Amazon” and has a score of 4.9 out of 5 based on around 500 reviews. The high score indicates that the podcast is worth your time.
  • Spotify: use the search functionality in Spotify to find the Helium 10 Serious Sellers Podcast. We recommend you “Follow” the show to receive notifications when new episodes are released.
  • YouTube: access the podcast on the Helium 10 official YouTube channel. You can search for individual episodes separately by typing in SSP #401”, and choose the episode you want to find. Furthermore, you can access the episode list from the appropriate playlist, but the complete backlog is unavailable.
  • Instagram: log in to your Instagram account to find the Serious Sellers Podcast. The UI is not as intuitive as the other platforms on this list, but you can listen to all episodes and watch the videos.
  • Facebook: only episode previews are available Serious Sellers Podcast Facebook page. Click on the link alongside each preview to access the complete episode on the Helium 10 website.
  • Twitter: subscribe to the Helium 10 Twitter feed to learn when new episodes are released. You can view preview videos and access the full episode on the official website.

Also, you may find the Helium 10 Serious Sellers Podcast available on other podcasting platforms, so check your favorite options to find out.

Is the Helium 10 Serious Sellers Podcast Free?

Yes, the Helium 10 Sellers Podcast is free, and you don’t need an account to access the episodes. You can view the entire episode library on the official Helium 10 website and no account is required to listen.

However, on other platforms where you can find Serious Sellers Podcast, you may need to create an account to access the episodes. It won’t cost you money, but it’s an extra step you should be prepared to complete.

What Kind of Guests Appear on the Helium 10 Serious Sellers Podcast?

Bradley Sutton is the podcast host, and some episodes don’t have guests, including masterclasses on how to use Helium 10 tools. However, the podcast comes to life when interesting guests visit to share their experiences or industry expertise.

You can learn golden nuggets of inspiration and strategies that will help your Amazon business grow.

Furthermore, listening to guests in the Amazon sellers industry gives you a sense of the community. Selling on Amazon can be a lonely process, and you may feel like the only person in the world going through the challenges. However, the podcast reveals that you are in the same boat as many other sellers.

Here is a list of the notable guests that have appeared on the Helium 10 Serious Sellers podcast:

  • Amazon experts: advanced sellers like Paul Baron, Meghla Bhardwaj, Ryan Ebel, and Jake Paulson have appeared on the podcast to share their expertise. This allows listeners to learn advanced strategies from sellers that have had massive success over multiple years. Also, you can follow guests outside of the podcasts to learn more.
  • Success stories: the podcast also hosts successful sellers to share their stories. The idea is to highlight that regular people are succeeding with the Amazon business model, which should motivate listeners to push through the challenges.
  • Other experts: the podcast does a great job of including a wide range of guests. For example, Scott Deetz and Danielle Nash appeared on episode number 395 to share how an Amazon business can be built so it’s ready for an exit.

Who Is the Helium 10 Serious Sellers Podcast For?

The Helium 10 Serious Sellers podcast is for a wide range of people in the Amazon business sphere. The show targets all types of Amazon sellers, so each episode will not appeal to everyone. However, beginners and advanced sellers can find episodes that match their phase of the Amazon business journey.

Let’s take a closer look at the types of people the Serious Sellers podcast is for:

Listeners who want to get motivated: listeners that want to get motivated to start an Amazon business should listen to the Helium 10 Serious Sellers podcast. 

Look for episodes themed around success stories. These podcasts focus on the journey regular people took to succeed with the Amazon business model.

For example, episode #397 shares stories from 2 Amazon sellers and includes their journey to the respective levels of success.

Sellers that need strategies: beginners and advanced sellers can use the podcast to discover new strategies. For instance, episodes 408 and 409, is a two-part show filled with strategies relating to scaling your team, keywords strategy, the best amazon tools, and how to resurrect products. The episodes feature Brandon Young, an experienced Amazon seller from which most guests can learn.

Helium 10 tool training: Some Helium 10 Serious Sellers episodes are dedicated to teaching you how to use a specific tool. Episode 402 is a masterclass on how to find products using Black Box, or you can listen to episode 394 to discover new features of Listing Analyzer and Market Tracker tools. These masterclasses complement the Helium 10 training videos to build upon your knowledge by exploring advanced features and strategies.

News: The Helium 10 Buzz is a weekly show that’s about 20 minutes long and provides news on the latest in the Amazon sellers industry. However, the shows also sprinkle in strategy so you’re always learning.

3 Serious Sellers Podcast Episodes You Shouldn't Miss?

With over 400 episodes, there are many great episodes on the Helium 10 Serious Sellers Podcast. However, listening to the entire backlog can be daunting and unproductive – after all, you’ve got a business to run. Hence, we have narrowed down the top 3 episodes you should digest to get an idea of why this podcast is worth your time.

1. Episode 281 - From 40k a Day to Losing Over $1 Million! – Kevin King Shares a Cautionary Tale

helium 10 serious sellers podcast episode

In this episode, Kevin King shares strategies from his successful e-commerce career. 

Never heard of him? Kevin King has been involved with e-commerce since 1995 and has made millions selling private label products on Amazon since 2015.

Some of the episode highlights are:

  • Kevin’s biggest e-commerce failures
  • How to alter boring products
  • New seller strategies worth noting

2. Episode 406 - Amazon Product Ranking Strategies For 2023

Look no further than episode 406 if you’re trying to improve product rankings

Alina Vlaic is the guest featured in this episode, who is an Amazon product ranking specialist that shares emerging trends, updates, and the latest strategies.

The 45 minute episode offers strategies for beginners and advanced sellers alike. 

Also, listen until the end, so you don’t miss out on one of the juiciest 60 seconds on the show.

Some of the episode highlights include:

  • Strategies That Are Working Well For Alina
  • The Invisible Backend & How It Can Help Your Organic Ranking
  • Reason Why Listings Are “Shadow Punished” In Ranking

3. Episode 404 - 10 Amazon Seller Strategies From Around The World

This 42 minute episode hosts two guests with an e-commerce-focused podcast of their own. The episode reveals the top 10 strategies the podcast hosts have learned from their guests. 

By the end of the episode, you may discover at least 1 actionable strategy that applies to your Amazon business.

Here are some episode highlights:

  • Starting An Amazon Business With $900
  • Thinking Out Of The Box To Increase Sales
  • Design Patents: Why Is It Important?

Our Experience With the Helium 10 Serious Sellers Podcast

To provide an honest account of our experience with the Helium 10 Serious Sellers Podcast, I decided to listen to episode 402, a product research masterclass with Black Box. 

It’s a solo episode from the host Bradely Sutton, who I found to be energetic, to the point and spoke clearly.

The 45 minute episode provided a step-by-step description of how to use Black Box. Furthermore, along the way, he revealed tips and strategies for getting the most out of the tool for different use cases. For example, he explained why setting the product filter to 2 or fewer images, and a high sales volume reveals niches with high demand and competitors who aren’t optimizing their listings.

I found golden nuggets like these make listening to the podcast worthwhile. 

However, we recommend starting with recent episodes when enjoying the available backlog. The Amazon FBA business model is constantly changing, so some strategies can become obsolete quickly.

Frequently Asked Questions

The Serious Seller podcast can increase your Amazon sales if you apply the strategies and insights shared by the host and guests. The podcast provides a masterclass on how to use Helium 10 tools and invites guests to share what made them successful.

Therefore, you’ll have a lot of practical advice on steps to increase Amazon sales.

The Serious Sellers Podcast is worth your time if you want to learn new strategies, receive a masterclass on how to learn Helium 10, get the latest industry news, or get motivated by success stories.

However, don’t spend days listening to the entire library of episodes. Instead, listen to an episode relevant to your Amazon business’s stage and apply your learned tips.

The average Serious Sellers Podcast episode length is 20 to 50 minutes. The news round-up episodes are about 20 minutes long, and the ones with guests or masterclasses are 30 to 50 minutes.

Pick Helium 10 Serious Sellers podcasts that can help you with current changes in your business. Pay attention to the podcast name and the episode description on the Helium 10 website. Here you can learn what the episode is about and select one that plugs a hole in your Amazon business knowledge.

On the Helium 10 Serious Sellers Podcast, you can learn how to use Helium 10 tools, strategies from industry experts, and regular Amazon sellers’ success stories. Leveraging the knowledge that took years for others to gain helps avoid many of the same mistakes.

Furthermore, the podcast features a weekly news show called Helium 10 Buzz, where you can learn about industry updates. For example, the latest episode at the time of writing shared that commitments made by Amazon to adhere to the European Union’s antitrust rules.

My Final Thoughts

In conclusion, the Helium 10 Serious Sellers Podcast is great for learning how to grow your Amazon business. The show provides a mix of episodes, including industry expert guests, Helium 10 tool masterclasses, success stories, and industry news updates.

Also, it’s available on popular platforms like YouTube, Spotify, and iTunes for your convenience.

Are you interested in trying out the tools featured on the Helium 10 Serious Sellers Podcast? Then click here to learn about the available Helium 10 plans.

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