- Ease of Use: Beginner-friendly with a low learning curve
- Pricing: $39 to $279 per month
- Data Accuracy: High
- Ease of Use: Easy for beginners to get started
- Pricing: $19.95 to $27.95 per month
- Data Accuracy: High
Helium 10 is the clear winner if you’re looking for a complete Amazon selling platform. It covers everything from product and keyword research to listing optimization, PPC automation, and inventory management. It’s built to help you scale.
SellerAmp SAS is best suited for sellers focused on arbitrage and fast sourcing decisions. It delivers quick profitability analysis and real-time market data across devices, but lacks the full suite of brand-building and campaign tools.
Let’s break them down and see exactly why Helium 10 takes the top spot in 2025.
Helium 10 vs SellerAmp Comparison: Overview
Here’s a snapshot of how Helium 10 compares to SellerAmp SAS.
| Helium 10 | SellerAmp | |
|---|---|---|
| Rating | 4.9 ★★★★★ | 4.4 ★★★★☆ |
| Best For | Private label and brand sellers who want to scale with data and automation | Arbitrage and wholesale sellers who need fast, accurate sourcing tools |
| Price | $39 to $279 monthly | $19.95 to $27.95 per month |
| Discount | Get 20% OFF | Start 14-Day Free Trial |
| Ease of Use | Easy to navigate after setup | Fast, simple, and optimized for mobile use |
| Data Accuracy | Combines Amazon API access with smart estimates for sales and search volume | Uses real-time data from Amazon and Keepa to assess products instantly |
| Key Features | Keyword research, AI listing builder, PPC tools, inventory alerts, refund tracking | Profit calculator, IP alerts, price history charts, seller offer analysis |
| Support and Resources | Training, live chat, tutorials, blog, podcast | Help center, blog, and in-app walkthroughs |
Helium 10 vs SellerAmp: Plans and Pricing
When it comes to pricing, both Helium 10 and SellerAmp give sellers options – but they cater to different needs.
Helium 10 offers three main tiers: Starter, Platinum, and Diamond, all available on monthly or discounted annual billing. These plans unlock access to everything from keyword tools and listing optimization to inventory and PPC management. There’s also a freemium version, but it only includes a few limited tool uses per month.
SellerAmp SAS keeps things simple and affordable with two core plans: Getting Started and Getting Serious. Both plans give you full access to all features across devices, and you can save more with annual billing. Most importantly, SellerAmp offers a 14-day free trial with no limitations – making it easy to test everything before you commit.
Here’s a direct comparison:
| Plan | Helium 10 (Monthly) | Helium 10 (Annual) | SellerAmp (Monthly) | SellerAmp (Annual) |
|---|---|---|---|---|
| Entry-Level | $39/mo | $29/mo | $19.95/mo | $16.63/mo |
| Mid-Tier | $99/mo | $79/mo | $27.95/mo | $23.29/mo |
| Top-Tier | $279/mo | $229/mo | – | – |
Helium 10 also offers an Enterprise plan with custom pricing for large-scale sellers who need advanced support and flexibility.
If you’re planning to use Helium 10, make sure to check out our exclusive coupons – you can save up to 20% on any plan.
Helium 10 vs SellerAmp: Features
Feature-for-feature, Helium 10 and SellerAmp serve very different purposes.
Helium 10 is built to manage and grow your Amazon brand – offering everything from research and listing tools to ad optimization and review automation.
SellerAmp is designed to help you analyze potential products quickly and on the go, with real-time insights to make smart sourcing decisions.
Here’s a detailed breakdown of features and tools each offers:
| Features | Helium 10 | SellerAmp |
|---|---|---|
| Product Research | ✅ Yes | ✅ Yes |
| Keyword Research | ✅ Yes | ❌ No |
| Market Research | ✅ Yes | ❌ No |
| Sales Estimation | ✅ Yes | ✅ Yes |
| Listing Optimization | ✅ Yes | ❌ No |
| Insights Dashboard | ✅ Yes | ❌ No |
| Inventory Management | ✅ Yes | ❌ No |
| Sales Analytics | ✅ Yes | ❌ No |
| Ad Optimization | ✅ Yes | ⚠️ Requires BQool |
| Review Automation | ✅ Yes | ❌ No |
| Landing Page Builder | ✅ Yes | ❌ No |
| Real-Time Profit Calculator | ✅ Yes | ✅ Yes |
| Alerts & Risk Warnings | ✅ Yes (for your listings) | ✅ Yes (for sourcing decisions) |
| Mobile Barcode Scanning | ❌ No | ✅ Yes |
| Keepa Integration | ❌ No | ✅ Yes |
| eBay Product Lookup | ❌ No | ✅ Yes |
| Walmart Seller Tools | ✅ Yes | ❌ No |
SellerAmp excels in sourcing speed. Whether you’re using its mobile app to scan a barcode or analyzing a product on Amazon’s site, you get instant feedback on profit, risk, restrictions, and even historical price trends – all in one view.
Helium 10, meanwhile, is built to help you control the full lifecycle of a product. From initial research and keyword targeting to listing creation, PPC, and ongoing performance tracking, it’s a tool designed for long-term brand growth.
Helium 10 takes the lead with its advanced, all-in-one feature set – perfect for sellers focused on launching and scaling. SellerAmp is the better pick if sourcing speed and simplicity are your top priorities.
Helium 10 vs SellerAmp: Data Accuracy
Both Helium 10 and SellerAmp provide reliable data – but they do it in different ways and for different use cases.
Helium 10 gets its data in two main ways. For tools like Profits, Alerts, Refund Genie, and Inventory Protector, it connects directly to your Amazon Seller Central account. This gives you real-time information based on your actual sales and listings. For research tools like Black Box, Cerebro, and Magnet, Helium 10 uses a mix of internal tracking, Amazon API data, and machine learning models to estimate things like search volume and monthly sales. These estimates are known for being highly accurate and are constantly refined using massive datasets across marketplaces.
While Helium 10 doesn’t use Keepa, it does offer historical keyword and sales data in tools like Trendster and Cerebro – helping you track how demand or rank changes over time. This is especially valuable for product selection and keyword targeting.
SellerAmp, in contrast, shows real-time listing-level data. It displays exact sales rank, pricing, eligibility, and seller info directly from Amazon. Its Keepa integration provides historical pricing and rank charts, giving you a quick view of how a product has performed over time.
Helium 10 is more accurate overall, especially when it comes to keyword data and sales forecasting. SellerAmp is strong for real-time sourcing insights, but it doesn’t offer the same depth of data or predictive tools as Helium 10.
Helium 10 vs SellerAmp: Platforms, Interface, and Ease of Use
| Feature | Helium 10 | SellerAmp SAS |
|---|---|---|
| Web App | ✅ Yes | ✅ Yes |
| Chrome Extension | ✅ Yes | ✅ Yes |
| Mobile App | ⚠️ Android only, limited functionality | ✅ iOS & Android, full feature access |
| Ease of Use | 🟡 Easy after onboarding | 🟢 Fast and beginner-friendly |
Helium 10 features a clean and professional web interface, but navigating its many tools can take some learning. The mobile app is minimal and only covers a few basic functions.
SellerAmp keeps things compact and efficient. Its interface is focused entirely on quick product analysis, and the layout is consistent across web, extension, and mobile – no learning curve required.
SellerAmp wins for simplicity and speed. Its lightweight design and full mobile support make it easier to use, especially for sourcing on the move.
Helium 10 vs SellerAmp: Marketplace Support
Helium 10 has a clear advantage when it comes to marketplace coverage. It supports 21 Amazon marketplaces, including major regions like the US, UK, Canada, Germany, Japan, Brazil, and the UAE. It also includes tools specifically designed for Walmart sellers, making it a strong choice for those selling across platforms or planning to expand internationally.
SellerAmp focuses on core Amazon marketplaces, with support for the US, Canada, UK, Germany, France, Spain, and Italy. It also offers built-in eBay lookup, which can be useful for sellers researching cross-platform opportunities – but there’s no support for Walmart or broader global marketplaces.
Helium 10 is the clear winner for international sellers and those working across multiple platforms like Walmart.
Helium 10 vs SellerAmp: Support and Resources
Helium 10 offers quick support and one of the best training libraries in the Amazon space. Live chat is available directly inside the platform, and in most cases, you’ll get a response from a real support agent within a few minutes. You can also submit a ticket or search their help center, which covers every tool in detail.
In terms of learning, Helium 10 goes beyond just documentation. Every paid plan includes the Freedom Ticket course, and higher-tier users also get access to PPC Academy and Exit Ticket. These programs are designed to guide you through advertising, listing optimization, and even how to sell your Amazon business. On top of that, their blog, webinars, and the Serious Sellers Podcast are packed with actionable insights for sellers at every level.
SellerAmp offers support in a more streamlined way. If you need help, you can reach out via email or through the contact form on their website. While there’s no live chat, their team is responsive and knowledgeable. The platform also includes built-in walkthroughs for new users, a practical help center, and a regularly updated blog that covers key sourcing strategies and Amazon compliance topics.
Helium 10 wins for its fast support and extensive training programs – ideal for sellers who want expert help and long-term growth resources built into their toolkit.
Frequently Asked Questions
Is SellerAmp Better than Helium 10?
SellerAmp is useful for quick sourcing, but Helium 10 is the better overall tool. It offers more features, better data, and greater long-term value for serious Amazon sellers.
What Is the Alternative to SellerAmp?
Helium 10 and Tactical Arbitrage are two strong alternatives to SellerAmp.
Helium 10 is better if you’re looking for an all-in-one platform with advanced tools for research, PPC, and listing optimization.
Tactical Arbitrage is a closer match to SellerAmp, offering powerful sourcing features for online arbitrage across hundreds of retail sites.
Final Verdict: Helium 10 vs SellerAmp
Helium 10 and SellerAmp serve two different types of sellers – and do it well.
If you’re building a brand, running ads, or selling across marketplaces, Helium 10 is the better investment. It’s packed with advanced tools, accurate data, and built-in training that helps you scale with confidence.
If you’re focused on sourcing fast and on the move, SellerAmp is a lightweight powerhouse that gets straight to the numbers.
| Overview | Helium 10 | SellerAmp |
|---|---|---|
| Plans and Pricing | ✘ | ✔ |
| Features | ✔ | ✘ |
| Data Accuracy | ✔ | ✘ |
| Platforms, interface, ease of use | ✘ | ✔ |
| Marketplace Support | ✔ | ✘ |
| Support and Resources | ✔ | ✘ |
Helium 10 wins overall – it’s the more complete tool for sellers ready to build and grow on Amazon. Get started with Helium 10 and save up to 20% with our exclusive discount.
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