In 2025, Helium 10 continues to lead the Amazon seller software space with a powerful all-in-one toolkit for product research, keyword tracking, and business management. AMZScout is a solid alternative, especially for budget-conscious sellers focused on research tools – but it has some catching up to do.
I spent a few weeks testing both platforms side by side, comparing their pricing, features, data accuracy, ease of use, and support – so you can confidently choose the right tool for your FBA or FBM business this year.
Quick Overview
| AMZScout | Helium 10 | |
|---|---|---|
| Rating | 4.7 ★★★★★ | 4.9 ★★★★★ |
| Price | From $49.99 per month | $39 - $279 per month |
| Coupons | Up to 50% OFF | Up to 20% OFF |
| Ease of Use | Easy | Easy |
| Data Accuracy | Moderate | High |
| Key Features | Hot products and Amazon trend reports, browser extensions | Insights dashboard, product, and keyword research, PPC management |
| Supported Marketplaces | 12 | 21 |
| Support and Resources | Email support, knowledge base, blogs, learning resources | Knowledge base, FAQs, YouTube, blogs, podcasts, 24/7 live chat, email |
Plans and Pricing
There’s no need to break your bank account to buy Amazon seller software solutions.
Instead, you should choose a tool that curates plans that align with your budget and business goals.
| Plan | AMZScout | Helium 10 |
|---|---|---|
| Free Version | Not Available | Freemium plan |
| Monthly Price | From $49.99 per month | $39 - $279 per month |
| Annual Price | $379 per year | $29 - $229 per month ($348 - $2748 paid annually) |
| Risk-Free Trial | Not Available | Not Available |
| Money-Back Guarantee | 10 days | 7 days |
| Discount | Try AMZScout | Try Helium 10 |
AMZScout offers affordable regular plans starting at $49/month, with options like $379/year or $1599 for a lifetime access. This makes it a budget-friendly option for sellers looking for essential tools without ongoing costs.
The introduction of AMZScout’s AI Toolset Plans (starting at $685.94 for 3 months or $3,039 for a lifetime) provides an all-in-one suite for sellers needing advanced features like the PRO AI Extension and AI Listing Builder. These plans are geared toward sellers who prioritize automation and AI-driven insights.
In contrast, Helium 10’s pricing spans a wider range, with its Starter Plan at $39/month offering beginner-friendly pricing. For more comprehensive features, higher-tier plans like Platinum and Diamond are available but at a steeper price.
Unlike AMZScout, which offers a 10-day money-back guarantee, Helium 10 gives new users a chance to explore its tools through a free trial-style freemium plan. It’s a perfect way to test drive features without a financial commitment.
Helium 10 provides more features and tools for the money spent and includes a freemium plan. However, AMZScout offers cheaper annual pricing plans and lifetime purchase options.
Features
Price is one way to look at tools, but you must also consider what they offer at those prices.
After evaluating Helium 10’s pricing plans against AMZScout’s, I researched the available features of both tools. That way, you can quickly see omissions that might be a deal-breaker.
| Feature | AMZScout | Helium 10 |
|---|---|---|
| Product Research | ✔ Includes product database and trend reports | ✔ Advanced tools like Black Box with filters by revenue, reviews, and demand |
| Keyword Research | ✔ Basic tools for search and tracking, Reverse ASIN Lookup | ✔ Robust suite including reverse ASIN tool Cerebro, Magnet, Misspellinator |
| Browser Extension | ✔ PRO Extension with AI-powered insights | ✔ Chrome Extension with Xray, Profit Calculator, ASIN Grabber |
| Listing Optimization | ✔ AI Listing Builder in higher-tier plans | ✔ Tools like Scribbles and AI-powered Listing Builder |
| Alerts | ✘ | ✔ Real-time notifications for listing hijacks, inventory changes |
| Inventory Management | ✘ | ✔ Replenishment alerts and forecasting tools |
| Refund Service | ✘ | ✔ Refund Genie automates reimbursement claims |
| Amazon PPC Management | ✘ | ✔ Helium 10 Ads automates and optimizes ad spend |
| Market Tracker | ✘ | ✔ Track trends, competition, and niche data over time |
| Keyword Tracker | ✔ Track keyword ranks in AMZScout dashboard | ✔ Real-time keyword rank tracking |
| Rank Tracker | ✘ | ✔ Follows product position across keyword searches |
| Profits Dashboard | ✘ | ✔ Visual financial dashboard with ROI tracking |
| Supplier Research | ✔ Sourcing via Chrome extension integration | ✔ Includes Alibaba sourcing integration in extension |
| Tools for Walmart | ✘ | ✔ Supports Walmart product and keyword research |
| Free Tools | ✔ Amazon Sales Estimator, FBA Fees Calculator, Stock Stats | ✔ Includes Profit Calculator, Sales Estimator, Anomaly Tracker |
Helium 10 offers tools in ALL the abovementioned categories, while AMZScout only provides tools in 7.
The most significant overlap between both toolsets is in product and keyword research.
Both platforms excel in product and keyword research, making them great for sellers looking to find profitable products and analyze marketplaces.
Helium 10 goes beyond basic research. It offers AI automation, deep analytics, and business tools to help sellers scale faster, manage inventory, and optimize PPC campaigns.
AMZScout has also expanded its AI capabilities with tools like the PRO AI Extension and AI Listing Builder, which offer similar functionality to Helium 10’s listing tools.
For advertising, Helium 10 Ads (formerly Adtomic) uses AI to automate bidding and improve campaign ROI – helping you spend less and earn more.
Both platforms also track marketplace trends. Helium 10’s Xray now includes filters for Amazon Influencers, while AMZScout recently added a TikTok Shop Trends Research tool to help sellers tap into viral products.
Both tools continue to evolve with new features and AI-driven updates. But Helium 10 still offers more functionality overall.
Data Accuracy
Trusting the data provided by the Amazon seller software you choose is essential to make the right business decisions. Therefore, I’ve run a few tests on the accuracy of AMZScout and Helium 10 for three ASINs against Amazon’s data.
| S/N | ASIN | Amazon Sales Volume | AMZScout Sales Volume | Helium 10 Sales Volume |
|---|---|---|---|---|
| 1 | B0B8NGVLGV | 300+ | 599 | 430 |
| 2 | B09F99D9FK | 2,000+ | 3,518 | 1,909 |
| 3 | B0CHFXQ2JB | 400+ | 634 | 459 |
Based on the data above, Helium 10 is more accurate since it’s closer to the Amazon data for all three ASINs I tested. Therefore, Helium 10 reduces the error in your decision-making compared to AMZScout.
Helium 10 beats AMZScout’s accuracy. This is important since Helium 10 has multiple data-pulling tools under keyword, product, and market research, and accuracy is vital for all of them.
Platforms, Interface, and Ease of Use
I discovered different elements, learning curves, and challenges to using AMZScout and Helium 10. I’ve presented the core findings to show you what to expect when approaching both tools as a beginner.
| AMZScout | Helium 10 | |
|---|---|---|
| Browser Extensions | Chrome and Edge | Chrome |
| Dedicated App | No | iOS, Android |
| Usability Level | Easy | Easy |
AMZScout and Helium 10 offer optimized user interfaces, so the learning curve for beginners is minimal.
However, Helium 10 has more features than AMZScout, so its interface looks busier. Still, that doesn’t make things overwhelming.
Both tools also provide browser extensions that enhance the Amazon selling experience:
- AMZScout’s PRO AI Extension is simple and beginner-friendly. It works well for dropshipping, arbitrage, and wholesale sellers who need quick access to product data and market insights.
- Helium 10’s Chrome Extension offers a more advanced suite of tools beyond just product research. It includes Xray for market analysis, Profitability Calculator for FBA fee estimates, and ASIN Grabber for competitor tracking.
Both platforms include video tutorials, but Helium 10 takes it a step further with real-world case studies, while AMZScout relies on pop-up tutorials, which aren’t as detailed.
Helium 10 also offers a mobile app for Android. Although this app has limited features compared to the website interface, you can stay on top of your metrics, get essential alerts you’ve setup, and stay on top of your business on the go.
Helium 10 wins with its extensive offer of video tutorials, mobile apps, and robust case studies featuring its tools. AMZScout is also easy to use and has a less cluttered UI since it offers fewer features, but its platform and interface support lag behind Helium 10’s.
Support and Resources
Strong customer support on an Amazon software solution ensures you can receive assistance overcoming tool problems, login issues, and more.
That’s why I also tested and compared how AMZScout and Helium 10 fared in this department.
AMZScout Support and Resources
AMZScout offers email support with an average response time of 2 hours.
However, in practice, when you get a response depends on whether you fill out the form during work hours.
The platform also includes a blog and learning center – great for beginners looking to understand both the tool and the broader Amazon selling landscape.
Additionally, AMZScout offers structured training resources, including free and premium masterclasses, a private label course, and seller training tailored to dropshipping, arbitrage, and wholesale models. These are taught by seasoned Amazon sellers and provide actionable, step-by-step guidance.
The main drawback? There’s no live chat support – unlike Helium 10 – which limits fast issue resolution and real-time assistance.
Helium 10 Support and Resources
Helium 10 allows you to contact customer support via email and live chat, with the latter taking about 3-5 minutes to reply. Hence, your comments, concerns, issues, or other inquiries can be handled faster than with AMZScout.
Also, Helium 10’s email responses were fast and usually arrived on the same day as sending the email. On top of that, you’ll get video tutorials to help you understand Helium 10’s tools and features.
Beyond direct support, Helium 10 provides an extensive library of educational content.
Users get access to a knowledge base, blog, podcasts, and YouTube tutorials.
There’s also a full suite of structured training programs – including the Freedom Ticket, Amazon PPC Academy, and case-study-driven series like Project X and Project W – designed to help sellers at every stage of growth, from beginner to advanced.
Frequently Asked Questions
Do AMZScout and Helium 10 Support All Amazon Marketplaces?
AMZScout supports 12 Amazon marketplaces, while Helium 10 supports 21 Amazon marketplaces across Asia, Europe, South America, and North America.
Final Verdict
Helium 10 is a complete, all-in-one toolkit for Amazon sellers, while AMZScout focuses primarily on product and keyword research. With more features, higher data accuracy, broader marketplace support, and stronger customer service, Helium 10 stands out as the clear winner.
| Overview | AMZScout | Helium 10 |
|---|---|---|
| Plans and Pricing | Draw | Draw |
| Features | ✘ | ✔ |
| Data Accuracy | ✘ | ✔ |
| Platforms, Interface, Ease of Use | ✘ | ✔ |
| Support and Resources | ✘ | ✔ |
Still deciding? Grab an exclusive Helium 10 discount and save up to 20% on any plan. It’s the smartest way to unlock premium features and start scaling your Amazon business with one of the most trusted toolkits in the game.
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