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AMZScout vs. Helium 10: There’s One Clear Winner!

Best for Lifetime Access
AMZScout logo
4.7 / 5
  • Ease of Use: Easy to use for beginners
  • Pricing: From $49.99 per month
  • Data Accuracy: Medium accuracy
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Best Overall
Helium10 logo
4.9 / 5
  • Ease of Use: Optimized UI with video tutorials
  • Pricing: $39 – $279 per month
  • Data Accuracy: Good accuracy for decision-making
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Helium 10 is an industry leader in the Amazon seller’s software space with a complete toolset for competitors, market, products, and keyword research. It’s hard to beat, and AMZScout must do something special to compete.

I spent a few weeks testing both tools, and I’ll compare them on price, features, accuracy, ease of use, and support. That way, you can pick the best option for your Amazon FBA or FBM business.

AMZScout vs. Helium 10 Comparison: Overview

  AMZScout Helium 10
Rating 4.7 ★★★★★ 4.9 ★★★★★
Price From $49.99 per month $39 - $279 per month
Coupons Try AMZScout Try Helium 10
Ease of Use Easy Easy
Data Accuracy Acceptable Acceptable
Key Features Hot products and Amazon trend reports, browser extensions Insights dashboard, product, and keyword research, Adtomic
Supported Marketplaces 12 21
Support and Resources Email support, knowledge base, blogs, learning resources Knowledge base, FAQs, YouTube, blogs, podcasts, 24/7 live chat, email

Plans and Pricing

There’s no need to break your bank account to buy Amazon seller software solutions. 

Instead, you should choose a tool that curates plans that align with your budget and business goals.

Plan AMZScout Helium 10
Free Version Not Available Freemium plan
Monthly Price From $49.99 per month $39 - $279 per month
Annual Price $379 per year $29 - $229 per month ($348 - $2748 paid annually)
Risk-Free Trial 10-day money-back guarantee Not Available
Discount Try AMZScout Try Helium 10

Leaving out the Helium 10 Starter plan, AMZScout is priced lower than Helium 10 for its annual plan. However, Helium 10’s Starter plan is considerably cheaper than AMZScout’s sole plan since it offers more features and toolsets at a lower upfront price.

Even so, AMZScout clawed back with lifetime payment options, which aren’t available at Helium 10. If you use AMZScout for 2.5 years, the lifetime plan will have paid for itself, and you’re relatively using such a powerful tool for free from then on.

Helium 10’s freemium plan is one answer to this, given you can stay on that plan indefinitely. But you’ll miss access to most core tools, so it’s not worth sticking with this freemium plan.


Helium 10 provides more features and tools for the money spent and includes a freemium plan. However, AMZScout offers cheaper annual pricing plans and lifetime purchase options.



Price is one way to look at tools, but you must also consider what they offer at those prices.

After evaluating Helium 10’s pricing plans against AMZScout’s, I researched the available features of both tools. That way, you can quickly see omissions that might be a deal-breaker.

Feature AMZScout Helium 10
Product Research
Keyword Research
Browser Extension
Listing Optimization
Inventory Management
Refund Service
Amazon PPC Management
Market Tracker
Keyword Tracker
Rank Tracker
Profits Dashboard
Supplier Research
Tools for Walmart
Free Tools

Helium 10 offers tools in ALL the abovementioned categories, while AMZScout only provides tools in 7.

The most significant overlap between both toolsets is in product and keyword research. 

Hence, both services are ideal for sellers looking for products or niches and evaluating marketplaces.

That said, Helium 10 offers tools that support sellers in getting business activities like inventory management, profit analysis, and Amazon PPC right. For example, you can use Adtomic to receive AI-based insights on PPC bidding optimization.


Helium 10 offers added functionality with more tools designed to help Amazon sellers deal with multiple aspects of their business.

Helium10 logo
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Data Accuracy

Trusting the data provided by the Amazon seller software you choose is essential to make the right business decisions. Therefore, I’ve run a few tests on the accuracy of AMZScout and Helium 10 for three ASINs against Amazon’s data.

S/N ASIN Amazon Sales Volume AMZScout Sales Volume Helium 10 Sales Volume
1 B0B8NGVLGV 300+ 599 430
2 B09F99D9FK 2,000+ 3,518 1,909
3 B0CHFXQ2JB 400+ 634 459

Based on the data above, Helium 10 is more accurate since it’s closer to the Amazon data for all three ASINs I tested. Therefore, Helium 10 reduces the error in your decision-making compared to AMZScout.


Helium 10 beats AMZScout’s accuracy. This is important since Helium 10 has multiple data-pulling tools under keyword, product, and market research, and accuracy is vital for all of them.

Helium10 logo
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Platforms, Interface, and Ease of Use

I discovered different elements, learning curves, and challenges to using AMZScout and Helium 10. I’ve presented the core findings to show you what to expect when approaching both tools as a beginner.

  AMZScout Helium 10
Browser Extensions Chrome and Edge Chrome
Dedicated App No iOS, Android
Usability Level Easy Easy

AMZScout and Helium 10 offer optimized user interfaces, so the learning curve for beginners is minimal.

However, Helium 10 has more features than AMZScout, so its interface looks busier. 

Still, that doesn’t make things overwhelming.

Furthermore, Helium 10 and AMZScout offer video tutorials explaining how to use each tool. Helium 10 goes further with case studies to provide the context for using its tools. Alternatively, AMZScout provides pop-up box tutorials, which aren’t as helpful.

Helium 10 also offers mobile iOS and Android apps. Although these apps have limited features compared to the website interface, you can stay on top of your metrics, get essential alerts you’ve setup, and stay on top of your business on the go.


Helium 10 wins with its extensive offer of video tutorials, mobile apps, and robust case studies featuring its tools. AMZScout is also easy to use and has a less cluttered UI since it offers fewer features, but its platform and interface support lag behind Helium 10’s.

Helium10 logo
Try Helium 10

Support and Resources

Strong customer support on an Amazon software solution ensures you can receive assistance overcoming tool problems, login issues, and more.

That’s why I also tested and compared how AMZScout and Helium 10 fared in this department.

AMZScout Support and Resources

AMZScout offers email support with an average response time of 2 hours

However, in practice, when you get a response depends on whether you fill out the form during work hours.

There’s also a blog and learning center, ideal for beginners to the tool and the Amazon selling process. The most notable drawback is the lack of live chat, unlike Helium 10, to speed up customer engagement and issue resolution.

Helium 10 Support and Resources

Helium 10 allows you to contact customer support via email and live chat, with the latter taking about 3-5 minutes to reply. Hence, your comments, concerns, issues, or other inquiries can be handled faster than with AMZScout.

Also, Helium 10’s email responses were fast and usually arrived on the same day as sending the email. On top of that, you’ll get video tutorials to help you understand Helium 10’s tools and features.


Helium 10 wins this category, given its combination of faster live chat support and video tutorials to guide new users on maximizing its tools. 

Helium10 logo
Try Helium 10
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Frequently Asked Questions

AMZScout supports 12 Amazon marketplaces, while Helium 10 supports 21 Amazon marketplaces across Asia, Europe, South America, and North America.

Final Verdict

Helium 10 is an all-in-one toolkit for Amazon sellers, whereas AMZScout focuses mostly on product and keyword research. Hence, Helium 10 is a clear winner since it provides more features with higher accuracy, stronger customer support, and more platforms.

Overview AMZScout Helium 10
Plans and Pricing Draw Draw
Data Accuracy
Platforms, Interface, Ease of Use
Support and Resources

Want to figure out why Helium 10 is the overall winner? Try Helium 10 and AMZScout for yourself. There’s no risk with the Helium 10 freemium plan and AMZScout’s 10-day money-back guarantee


Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.

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