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What Is Broad Reach Potential in Helium 10?

Broach Reach Potential estimates a keyword’s likeliness to generate new keywords in Broad Match campaigns based on a 1 to 10 scale. Hence, you can estimate how much more audience you can reach via a seed keyword, enhancing your product visibility.

You can use Broad Reach Potential in the Black Box tool, which is available with the Helium 10 Starter, Platinum, and Diamond Plans.

Key Takeaways

  • Broad Reach Potential helps preview the broad match keywords available for PPC campaigns.
  • You’ll need Black Box to use the Broad Reach Potential feature.
  • You can try Broad Reach Potential with the free trial or increase usage limits with a paid subscription.

How to Use Broad Reach Potential in Helium 10?

You can use Broad Reach Potential with Black Box – Helium 10’s premier keyword research tool. Here’s the step-by-step process:

  1. Register for free on the Helium 10 sign-up form.
sign up to helium 10
  1. Complete the onboarding questionnaire after the sign-up form.
  2. To access Black Box, log into your account and sign up for one of the Helium 10 paid subscription plans. Begin by clicking “Upgrade.”
helium 10 upgrade button
  1. To enjoy one of my exclusive Helium 10 discount codes, enter REVENUEGEEKS20 or REVENUEGEEKS10. Click “Apply” to view the discounted prices. However, my coupon codes don’t apply to the Helium 10 Starter subscription.
enter helium 10 coupon code
  1. Click “Subscribe” under the Starter, Platinum, or Diamond plans.
choose helium 10 plan
  1. Enter your payment details and click “Complete Payment” to complete the process.
  1. Congratulations, you now have a paid Helium 10 subscription to access Black Box for the Broad Reach Potential feature.
  2. Within the Helium 10 Dashboard, click “Tools,” then “Black Box.”
helium 10 tools
  1. On the “Keywords” tab, enter the minimum and maximum range for Broad Reach Potential (only values of 0-10 are allowed), or leave it empty if you don’t want to filter the results.
helium 10 black box dashboard
  1. Enter other filters for your keyword search and click ‘Search” in the bottom right-hand corner.

What Information Is Provided by Broad Reach Potential?

broad reach potential on helium 10

The information provided by Broad Reach Potential is a number between 1 and 10, which you can see in the Black Box results. A higher number means you’ll have more keywords available for a broad match PPC campaign.

How to Use Broad Reach Potential to Find Relevant Keywords?

When looking for good Amazon product selling opportunities, you can do keyword research to assess the scope and viability of a niche. Hence, you can use Broad Reach Potential to help estimate the size of a niche to know if you’ll have many keyword options when running PPC ads.

A low Broad Reach Potential score indicates that the niche is small and customers are looking for products with a narrow set of keywords. In comparison, a score of 10 indicates a larger search audience. Hence, a higher Broad Reach Potential score is better when looking for products to sell on Amazon.

Watch the following video by Bradley Sutton, Helium 10’s Chief Evangelist and Director of Training, for a more detailed explanation of using Broad Reach Potential.

What Helium 10 Subscription Plans Allow You to Use Broad Reach Potential?

All Helium 10 plans (Starter, Platinum, and Diamond) allow you to use Broad Reach Potential.

I recommend that you check my Helium 10 Plans guide to compare the features of each one and choose the best option for your Amazon business.

For starters, here’s a table summarizing the Helium 10 subscription plans:

  Starter Platinum Diamond
Monthly $39 $99 $279
Annual $29/month ($348/year) $79/month ($948/year) $229 ($2,748/year)
Discount Offers None Here Here

Want to save even more money with the paid Helium 10 subscription? Then use my exclusive coupon codes during checkout:

  • Get 20% OFF Your First 6 Months with code: REVENUEGEEKS20
  • OR 10% OFF Every Month with code: REVENUEGEEKS10

Furthermore, you can use Broad Reach Potential within Black Box with the Helium 10 free trial. However, you’re limited to just 20 searches, so you must sign up for a paid subscription to increase the usage limits.

My Experiences With Broad Reach Potential

Using Broad Reach Potential was easy because of the informative video by Bradley Sutton. Otherwise, finding it among the extensive array of filters in Black Box might have been tricky.

Also, I loved that it’s possible to test Broad Reach Potential with the Helium 10 free trial. It’s a consumer-friendly approach that helped me figure out if it’s something I’d be willing to pay for.

More Guides from RevenueGeeks

Enjoy Using Broad Reach Potential

Broad Reach Potential is a handy part of Helium 10’s robust product/keyword research strategy. Also, it helps you get a preview of what to expect when setting up your broad match PPC campaigns.

Want to give Board Reach Potential a try for yourself? Visit the Helium 10 pricing page to compare the plans. 

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