Helium 10 and Keepa have built strong reputations through years of delivering top-tier business solutions for Amazon FBA sellers.
So the question remains: is Helium 10 better than Keepa, or is the reverse the case?
To answer this question without bias, I compared these two tools and judged them based on criteria like pricing, user experience, features, accuracy, and customer support.
Interestingly, Helium 10 emerged as the clear winner after a series of tests.Â
Continue reading to know how I got to this conclusion.
Helium 10 vs. Keepa Comparison: Overview
| Â | Helium 10 | Keepa |
|---|---|---|
| Rating | 4.9 ★★★★★ | 4.6 ★★★★★ |
| Price |  $39 - $279 monthly | €19 monthly |
| Coupons | Link to deal | Link to deal |
| Ease of Use | Moderate | Beginner-friendly |
| Data Accuracy | Highly accurate | Valid and accurate data |
| Key Features | Product Research, Keyword Research, Amazon PPC Optimization, Inventory Management, Sales Analytics, Listing Optimization, Market Tracking | Price Tracker, Alerts, Product research, Competitor Research |
| Support and Resources | Knowledge base, FAQs, Support Ticket, 24/7 Live Chat, Webinars, Podcast, Amazon Seller Courses | Email Support, FAQs, Community Forum |
Plans and Pricing
Keepa offers just one plan that costs €19/month (roughly $20.5). In contrast, Helium 10 brings three monthly pricing tiers that start from $29 and go as high as $279.
Fortunately, Helium 10 and Keepa offer free plans to test some of their tools before committing financially. Here’s a breakdown of Keepa and Helium 10’s pricing:
| Plan | Helium 10 | Keepa |
|---|---|---|
| Free Version | Yes | Yes |
| Monthly Price | $39 to $279 | €19/month |
| Annual Price | $348 to $2,758 | €189/year |
| Free Trial | Yes | Yes |
| Discount | Get 20% OFF for 6 Months | Here |
Opting for Keepa looks like a no-brainer based on its budget-friendliness.Â
However, low pricing doesn’t always translate to the best value for money.
While Keepa’s plan has a lower price point, it strictly caters to the product research side of an e-commerce business. Helium 10, however, handles product, market, competitor, and keyword research, inventory management, marketing, listing optimization, creation, etc.
As such, Helium 10’s base pricing tier of $29/month allows you to do more, as evident in the table below.
| Features | Keepa (€19) | Helium 10 ($29) |
|---|---|---|
| Product Research | ✔ | ✔ |
| Alerts | X | ✔ |
| Keyword Research | X | ✔ |
| Listing Optimization | X | ✔ |
| Inventory Management | X | ✔ |
Depending on the peculiarities of your Amazon business, opting for Helium 10’s plan may offer the best value.
In contrast, a Keepa user still needs to subscribe to a keyword optimization tool, a PPC solution, an inventory management tool, a customer feedback system, etc.Â
Eventually, the cost will add up and likely exceed the similarly-priced Helium 10 tier.Â
If the best value for money is your priority, then Helium 10 edges Keepa out.
Features
Helium 10 has a significant advantage over Keepa based on functionality.
The possibility of managing and operating every aspect of an Amazon FBA sets Helium 10 apart as one of the most dynamic solutions for sellers.
That said, here’s an overview of how they both compete on core features:
| Feature | Helium 10 | Keepa |
|---|---|---|
| Product Research | ✔ | ✔ |
| Keyword Research | ✗ | ✔ |
| Listing Optimization | ✗ | ✔ |
| Inventory Management | ✗ | ✔ |
| Marketing/Adtech | ✗ | ✔ |
| Price Alerts | ✔ | ✔ |
| Customer Feedback and Refund | ✗ | ✔ |
| Profit Tracker | ✗ | ✔ |
As shown in the table above, Keepa offers valuable product research tools, while Helium 10 provides a toolset crucial to an Amazon seller’s day-to-day. In other words, Helium 10 eliminates subscribing to multiple software solutions.
While Helium 10 is unarguably the better of the two on functionality, Keepa is no slouch regarding performance. It tracks over 4 billion products on Amazon, making it one of the best tools for researching profitable products and their pricing.
The tool even lets you track the historical price of an item, discover the best time to sell it, and receive alerts when product prices fluctuate. Overall, Keepa focuses on one thing and does it very well.
Likewise, Helium 10 boasts a high level of proficiency in Amazon product research despite offering over 30 tools ranging from Inventory Management to FBA Reimbursement.
With access to the historical data of over 2 billion products, Helium 10 provides a wide range of research-focused products like Black Box, Magnet, and Cerebro.Â
More importantly, as discussed in our comprehensive Helium 10 review, these are all high-quality tools.
Helium 10 takes this round because it has more features than Keepa. Besides that, they’re on par performance-wise.
Data Accuracy
Since Helium 10 and Keepa deal with billions of data daily, they’ve invested in sophisticated infrastructure to ensure prompt and satisfactory service delivery.
What better way to judge the effectiveness of these systems than to carry out a simple accuracy check?
I ran a price research query for three products on Keepa and Helium 10 for this test.Â
Then, I compared the results with Amazon data. You can find twhe results below:
| ASIN | Amazon New Price | Amazon List Price | Helium 10 New Price | Helium 10 List Price | Keepa New Price | Keepa List Price |
|---|---|---|---|---|---|---|
| B07759MD3B | $9.99 | $22.99 | $9.99 | $22.99 | $9.99 | $22.99 |
| B09PBHZVYQ | $8.49 | $15.99 | $8.49 | $15.99 | $8.49 | $15.99 |
| B0BZY6D2VY | $17.84 | $35.99 | $17.84 | $35.99 | $17.84 | $35.99 |
As noted in this table, the data from Helium 10 and Keepa were accurate and usable.Â
You can read more about Helium 10’s accuracy on our extensive Helium 10 tests report.
This round ended in a tie, as Helium 10 and Keepa had identical levels of accuracy.
Platforms, Interface, and Ease of Use
Helium 10 and Keepa have created a well-oiled ecosystem, offering multiple software versions to ensure seamless access. The table below shows the diverse platforms through which you can use Helium 10 and Keepa’s tools.
| Â | Helium 10 | Keepa |
|---|---|---|
| Browser Extensions | Chrome, Opera | Chrome, Safari, Firefox, Opera, Edge |
| Mobile App | Android, iOS | Android, iOS |
| Usability | Moderate | Easy |
Keepa is accessible via a web application and has a dedicated app for mobile devices. More importantly, both software versions maintain a simple interface that’s easy to navigate and understand.
Helium 10 is also accessible via multiple platforms, including web and mobile apps, but it’s not as versatile as Keepa with its browser extensions. Likewise, you don’t get ALL Helium 10 features on its mobile app. That’s understandable, given the arsenal of tools it packs.
The simple design adopted by Keepa makes it one of the best Amazon seller tools for beginners. The same can be said for Keepa’s browser extension, which allows you to track price history, FBA fees, product details, etc.
Likewise, Helium 10 has opted for a simple user interface to aid navigation.
While exploring Helium 10, one of the first things that caught my interest was the arrangement of the seller tools. With over 30 tools, Helium 10 grouped its features based on their functionalities. This makes it much easier to familiarize yourself with their placements.
Also, you can favorite 7 of your most used tools for easier access.
Furthermore, Helium 10 provides a wide range of keyword and product research datasets for its Chrome extension users. Here are the features you’ll find on Helium 10’s Chrome extension:
- Xray (a product and keyword research Amazon seller tool)
- Listing Optimizer
- Sales Estimator
- Profitability Calculator
- Amazon sales data
- Review Insights
- Inventory Levels
Again, Helium 10 has replicated the same clean layout on its website for its extension, making it easy to use.
Overall, Helium 10 and Keepa are relatively easy to use. However, Helium 10 has a steeper learning curve. This is because the sheer size of the platform and its broad range of features may overwhelm new sellers.
As such, Keepa is more beginner-friendly than Helium 10.
Keepa is more beginner-friendly than Helium 10, but Helium 10 has a cleaner user interface. However, Keepa supports more browsers and brings all its features to the mobile platform.
Support and Resources
It’s impossible to score the overall user experience of a platform without touching on its customer service. Even with a good interface, user experience would still take a nosedive if customers can’t access help.
With this in mind, I’ve tested the support level on Helium 10 and Keepa and reported my findings below.
Helium 10 Support and Resources
I contacted Helium 10 via the support ticket on its website on the 16th of February at 5:28 AM PST. I requested clarification regarding its data sourcing technique and accuracy.
Once I submitted the ticket, I instantly got an automated email confirming that my inquiry had been received and would be attended to as soon as possible.
Ten minutes later, I got another email from Helium 10’s customer service team leader that she’d respond to my questions soon.
Eventually, I got a response at 1:14 PM PST (around 7 hours after I initially contacted Helium 10 customer support). Here is the response:
The fact that I got a reply within 7 hours shows that Helium 10 takes its feedback mechanism seriously. Not only that, but the representative was knowledgeable and gave a satisfactory answer.
Besides the email ticketing system, Helium 10 supports live chat for even quicker responses. Also, the platform has a help center loaded with guides on using Helium 10.
Lastly, Helium 10 has a wide range of learning resources: tutorials and courses (paid and free) to shorten your learning curve.
Keepa Support and Resources
Unlike Helium 10, Keepa doesn’t use an email ticketing system. Instead, I had to send my questions regarding Keepa via info@keepa.com. I sent my inquiry on February 16 at 5:25 AM PST and got this response around 16 hours later.
It’s commendable that Keepa got back to me within 24 hours. However, there’s a lot to be said about the quality of the response. Compared to the reply I received from Helium 10, Keepa’s answer felt slightly amateurish.
Aside from Keepa’s email support, you can also get help on the platform’s community forum, where other users share ideas and information.
Helium 10 wins this round convincingly because it has a wide array of customer support solutions and responds faster.
What Amazon Marketplaces Do Helium 10 and Keepa Support?
Helium 10 and Keepa support a broad range of Amazon marketplaces.Â
Helium 10 supports 21 Amazon marketplaces, while Keepa tracks data in 12 Amazon marketplaces, as shown in the table below:
| Amazon Marketplace | Helium 10 | Keepa |
|---|---|---|
| Amazon US (amazon.com) | ✔ | ✔ |
| Amazon Canada (amazon.ca) | ✔ | ✔ |
| Amazon Mexico (amazon.com.mx) | ✔ | ✔ |
| Amazon UK (amazon.co.uk) | ✔ | ✔ |
| Amazon France (amazon.fr) | ✔ | ✔ |
| Amazon Germany (amazon.de) | ✔ | ✔ |
| Amazon Italy (amazon.it) | ✔ | ✔ |
| Amazon Brazil (amazon.com.br) | ✔ | ✔ |
| Amazon Spain (amazon.es) | ✔ | ✔ |
| Amazon India (amazon.in) | ✔ | ✔ |
| Amazon Japan (amazon.co.jp) | ✔ | ✔ |
| Amazon China (Amazon.cn) | ✔ | ✗ |
| Amazon Netherlands (amazon.nl) | ✔ | ✔ |
| Amazon Poland (Amazon.pl) | ✔ | ✗ |
| Amazon Sweden (Amazon.se) | ✔ | ✗ |
|  Amazon Turkey (amazon.com.tr) | ✔ | ✗ |
| Amazon Saudi Arabia (amazon.sa) | ✔ | ✗ |
|  Amazon Egypt (Amazon.eg) | ✔ | ✗ |
| Amazon UAE (amazon.ae) | ✔ | ✗ |
| Amazon Australia (amazon.au) | ✔ | ✗ |
|  Amazon Singapore (amazon.sg) | ✔ | ✗ |
Although Helium 10 is active in 21 countries, selected tools are unavailable or limited in some of the supported marketplaces. Check out our Helium 10 marketplace guide to know the tools available in each marketplace.
Helium 10 is the clear winner here because it supports more Amazon marketplaces.
Frequently Asked Questions
Do You Need to Get Both Keepa and Helium 10?
The functionalities of Keepa and Helium 10 overlap in certain areas since they both offer price discovery and product research solutions. As such, paying twice for the same services makes no sense, considering that Helium 10 offers almost every feature on Keepa and much more.
Which Amazon FBA Software Is Better: Helium 10 or Keepa?
After carefully exploring Helium 10 and Keepa and comparing them side by side, it’s safe to say that Helium 10 is the clear winner. Helium 10 has the most features, offers the best value, supports more Amazon marketplaces, and provides robust customer service.
Nonetheless, Keepa is an excellent tool if your primary operations are price tracking and product research.
| Â | Helium 10 | Keepa |
|---|---|---|
| Plans and Pricing | ✔ | ✗ |
| Features | ✔ | ✗ |
| Data Accuracy | ✔ | ✔ |
| Platforms, Interface, Ease of Use | ✗ | ✔ |
| Support and Resources | ✔ | ✗ |
| Marketplaces | ✔ | ✗ |
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