Alura vs ProfitTree (2026): All-in-One Etsy Suite or True Profit Tracker?

Alura wins this matchup for most Etsy sellers. One subscription covers keyword research, listing optimization, Pinterest scheduling, and A/B tests, and the free plan does real daily work. ProfitTree takes one category outright, and it is the category Alura never built: true profit per listing after Etsy fees, ad spend, and product costs.

The split is clean. If traffic is your problem, buy Alura. If margin is your problem, buy ProfitTree.

• Alura wins: research and listing SEO, with a 4.3 star extension used by 100,000 sellers.
• ProfitTree wins: ledger-based profit and Etsy Ads math, from $5.99 a month billed annually.
• Running both: $13.98 a month on annual billing, cheaper than one EverBee Growth plan.

Quick Verdict

Alura is the better first subscription for most shops. It costs $7.99 a month on annual billing and covers keyword research, listing optimization, Pinterest, and shop analytics. ProfitTree costs $5.99 and answers one question Alura cannot: what each listing earned after Etsy fees, ads, and product costs.

Buy Alura if your bottleneck is getting found. Buy ProfitTree if orders already land and you cannot tell which of them made money. Skip both for now if your shop has zero listings, because Etsy's own stats and two free plans will teach you more in week one than either paid tier.

Alura vs ProfitTree at a Glance

The two products barely overlap on paper. Alura sells breadth: keyword tools, listing optimization, Pinterest scheduling, A/B tests, and shop analytics under one login. ProfitTree sells depth on a single number. Trustpilot separates them by review base, 409 reviews against 18, far more than by score.

Two rows do most of the work here. Alura has no profit tracking tied to your order ledger at any tier, and ProfitTree has no keyword tool, no listing optimizer, and no Pinterest or email features at any tier. Everything else is a question of price.

What Each Tool Actually Does

Both tools are Etsy-only and both sell a permanent free plan, which is roughly where the similarity ends. Alura is a Norwegian suite that claims more than 848,000 sellers. ProfitTree is a Cyprus company that claims 80,000 Etsy sellers and built its whole product around one calculation.

Alura in 60 Seconds

Alura is an Etsy suite from Net Ventures AS in Oslo. It bundles keyword research, product and shop analysis, listing optimization, Pinterest scheduling, A/B testing, and follow-up email into one login. The company claims 848,058 sellers and $850m in tracked revenue. My full Alura review grades each piece.

Plans run Basic at $11.99 a month, Growth at $29.99, and Professional at $69.99. Annual billing cuts those to $7.99, $14.99, and $29.99. The discount is not flat: 33% at Basic, 50% at Growth, 57% at Professional. The bigger the plan, the harder annual billing pays, and the Alura pricing page lists every limit per tier.

ProfitTree in 60 Seconds

ProfitTree is an Etsy profit tracker from ProfitTree Ltd in Paphos, Cyprus. It connects to your shop, reads the order ledger, and subtracts Etsy fees, ad spend, and product costs per listing. Printify and Printful costs sync in one click. Its Chrome extension adds an Etsy Radar overlay while you browse.

Plans run Free, Starter at $5.99 a month billed annually, Growth at $17.99, and Pro at $29.99, each 40% under the monthly rate. Research sits beside the tracker: a product finder, trending lists, competitor tracking, and a credit-based assistant called Rupert. My ProfitTree hands-on review rates it 4.0 out of 5, and the ProfitTree price list covers what each tier includes.

Research and Listing SEO: Alura Wins

Alura wins research and listing work without much of a fight. It ships keyword research, product and shop analysis, and listing optimization, with 10 listings covered on the free plan. ProfitTree has no keyword research tool. Its research side finds products and shops, then stops before the optimization step.

The marketing extras widen the gap. Growth adds Pinterest scheduling at 15 pins a day, 4 A/B tests, and Etsy Ads optimization. Professional lifts that to 40 pins a day, 20 A/B tests, CSV export, multiple shops, and an email marketing add-on. ProfitTree offers no equivalent to any of those.

ProfitTree's research is real, just narrower. Its Product Finder and the Etsy Radar overlay show the same dataset: monthly sales estimates, revenue, views, visibility scores, listing age, and the tags a listing uses. That last one is as close to keyword research as ProfitTree gets.

The window is the paywall. Competitor metrics run 7 days on Starter, 30 days on Growth, and all-time only on Pro at $29.99 a month. Alura gates by usage volume instead: 5 searches per tool per day on Free, 10x that on Growth, unlimited on Professional.

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ProfitTree's competitor tracking follows sales, revenue, reviews, and views per shop, but how far back you can look depends on your plan. Source: profittree.io.

True Profit and Ads Tracking: ProfitTree Wins

ProfitTree wins the money math outright. It reads your Etsy order ledger and nets out the $0.20 listing fee, the 6.5% transaction fee, US payment processing of 3% plus $0.25, and your ad spend, per listing. Alura's plan pages list a profit calculator, not a running profit and loss.

That difference compounds fast on print on demand. Etsy fees alone can take 10% of a sale before advertising, and Offsite Ads add 12% to 15% capped at $100 per order. ProfitTree also syncs Printify and Printful product costs automatically, so cost of goods stops being a spreadsheet job.

Operator scenario: Say you run 60 listings and spend $400 a month on Etsy Ads. Two listings eat most of the budget at a 9% margin after fees. ProfitTree shows TACoS per listing and the break-even ROAS you need, so you pause one and raise the other's price by $4.

The ads reporting is the part Alura cannot match. ProfitTree reports TACoS, ROAS, and break-even ROAS from your real spend, and its help center works through a 1.25 break-even ROAS example. Alura's Growth plan lists Etsy Ads optimization, but its plan page promises no TACoS or break-even reporting.

Two caveats before you buy on this section alone. ProfitTree refreshes shop data about every 12 hours with no manual refresh, so the marketing phrase "real time" is optimistic. And Etsy ad data plus Printify costs arrive in USD only, which mixes currencies if your shop bills in EUR or GBP.

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The profit dashboard nets Etsy fees and ad spend down to one margin figure per listing, the view Alura has no equivalent for. Source: profittree.io.

Where the Numbers Come From: Estimates vs Your Ledger

Here is the difference that decides how far you can trust either dashboard. Alura's sales and revenue figures are estimates modeled from public Etsy signals. ProfitTree's profit figures come from your own connected shop. Its research numbers are estimates too, so only half of ProfitTree escapes the guesswork problem that follows every Etsy tool.

Sellers notice. In a May 2025 r/EtsySellers thread, one seller wrote: "Tried both Alura and eRank. Found eRank the superior choice. Alura data always seemed stale." Others in the same thread called third-party sales estimates "educated guessing", and one reported that a rival tool's numbers were off even for their own shop. Estimate accuracy is Alura's most repeated complaint across those threads, which is a reason to use its numbers for ranking niches against each other rather than for forecasting revenue.

ProfitTree's ledger data has its own quirks, and the help center admits them. Its totals can differ from Etsy's own stats because it reads the account ledger rather than Etsy's dashboard, and reported ad spend can differ from Etsy's ads screen. Your shop currency also has to match your bank currency or the reports mix currencies. Even so, an imperfect record of your own orders beats a modeled guess about someone else's.

Free Plans Compared

Both free plans are permanent rather than countdown trials, and both sit on the pricing page as a $0 tier. Alura Free gives 5 searches per tool per day, 10 listings to optimize, limited databases, a profit calculator, and the extension. ProfitTree Free gives 200 AI credits a week, basic finders, one shop, and 7 days of profit history.

ProfitTree's free tier needs no card because there is no trial to convert. Its help center states the position plainly: no trial period exists, because the free plan runs indefinitely.

The two free tiers fail at different points. Alura Free runs out of searches by mid-afternoon once you research seriously. ProfitTree Free never shows more than 7 days of profit history, so you can reconcile last week and nothing else. My default sequence for a new shop: run both free plans for two weeks, then pay for whichever one you opened every day.

Pricing Compared

ProfitTree is cheaper at entry, Alura is cheaper in the middle, and they tie at the top. Starter costs $5.99 a month billed annually against Alura Basic at $7.99. At the mid tier, Alura Growth costs $14.99 against ProfitTree Growth at $17.99. Both top tiers land at $29.99.

The $29.99 tier is where breadth shows. Alura Professional buys unlimited usage, multiple shops, CSV export, 20 A/B tests, and full analytics. ProfitTree Pro buys all-time metrics and unlimited shops, and the feature list stays inside profit, ads, and research.

ProfitTree has one price Alura cannot answer. The $67 lifetime ProfitTree deal sells on a separate landing page for a single payment, which is under nine months of Alura Basic and about 3.7 months of ProfitTree Growth on annual billing. The scope is trimmed, though: 30 day performance metrics, one shop, 200 AI credits a week, and no product or listing reports, per the offer page's own fine print.

Two more billing details. ProfitTree's pricing page carries an "Early Access Discount Ends Soon" banner, so today's rates are launch pricing and may rise. And advertised prices exclude tax on both sides: an EU checkout for the $67 lifetime plan showed $81.07 once 21% VAT applied.

Decision Matrix: Alura, ProfitTree, or Both

Three variables settle this. First, do you have orders worth tracking yet. Second, is your bottleneck getting found on Etsy or keeping margin on what already sells. Third, how much you want to spend, since running both costs $13.98 a month on annual billing.

• Choose Alura if: You need keywords, listing fixes, and traffic. One $7.99 subscription replaces a keyword tool, a listing optimizer, and a Pinterest scheduler.
• Choose ProfitTree if: Orders land daily and you buy Etsy Ads. You need margin per listing and TACoS, not another keyword tool.
• Run both if: You sell print on demand at volume. $13.98 a month covers research, listing SEO, and true profit at once.

How They Compare With EverBee and eRank

Sellers rarely stop at these two. The same searches pull in EverBee and eRank, so here is the four way version: the cheapest paid plan on annual billing, the Chrome extension record, and the review base behind each Trustpilot score. The spread in that last column is the part most roundups hide.

Two of those scores mean almost nothing. eRank's 3.4 rests on 3 reviews and ProfitTree's 4.0 on 18, so a single angry buyer moves either one. Alura's 4.2 across 409+ reviews is the only score here with a real base, and Alura's own marketing advertises 4.5, so check the live profile before you trust the badge.

Estimate accuracy is the complaint that follows all four tools, and my EverBee review digs into how far its numbers drift across a claimed 200M+ listing database. On budget, eRank still undercuts everything at $5.50 a month annual, and ProfitTree vs eRank runs that matchup category by category. For the wider field, my top Etsy seller tools list ranks every Etsy tool I cover in one order.

Alura and ProfitTree Pros and Cons

Both tools earn their price for the right shop, and both have a weak spot that shows up in reviews. Alura's is estimate accuracy, plus the gap between its advertised 4.5 rating and the 4.2 on its live Trustpilot profile. ProfitTree's is scale: 18 Trustpilot reviews and a 3.9 star extension.

ProfitTree's ledger, in the same spirit:

Final Verdict

Alura takes it for most Etsy sellers, and it is not close if traffic is your problem. Keywords, listing optimization, Pinterest, and A/B tests all sit under one $7.99 subscription. ProfitTree wins the moment your question changes from what should I sell to what did I actually keep.

Sequence beats loyalty here. Start on both free plans, pay for Alura while you are still hunting products and fixing titles, then add ProfitTree once ad spend and fees start deciding your margins.

One warning for buyers chasing the cheapest path. ProfitTree's lifetime option looks like a shortcut, but its trimmed scope surprises buyers who expected everything forever, and lifetime buyers posting in January 2026 described metrics moving behind an upgrade. Test it inside the 5 day refund window.