You need Helium 10’s Influencer Finder because it’s the fastest way to boost your Amazon visibility and rank using proven creators. This powerful tool lets you search over 50,000 Amazon and TikTok influencers already driving real traffic in your niche.
Instead of waiting to be discovered, you can find the right influencers, check their content performance, and connect directly – all inside Helium 10. No other Amazon tool gives you this kind of reach and control.
Here’s how it works, what it costs, and why it’s a game-changer in 2025.
Key Takeaways
- Influencer Finder helps Amazon sellers discover influencers already creating content that drives real visibility and engagement.
- The tool is included with Helium 10’s Diamond plan, with limited access available on lower tiers.
- You can filter by niche, content type, engagement stats, bio keywords, and carousel placement to find the best fit for your brand.
What is Helium 10 Influencer Finder?
Helium 10’s Influencer Finder is a built-in tool that helps Amazon sellers discover influencers who already create content around similar products. Located in the “Marketing” section of your Helium 10 dashboard, it lets you filter by niche, bio keywords, content type, and engagement stats.
You can view detailed profiles, including video performance, carousel placement, social links, and audience fit. For TikTok creators, you can message them directly, use AI-generated outreach templates, and set up product offers with commissions.
This tool gives you a simple way to find the right influencers for your brand and start building campaigns that drive traffic and conversions – without using outside platforms.
How Much Does Influencer Finder Cost?
Access to Helium 10’s Influencer Finder depends on your subscription level. Here’s how it breaks down:
| Plan | Monthly Price | Amazon Influencer Access | TikTok Influencer Access |
|---|---|---|---|
| Free | $0 | Not available | Not available |
| Starter | From $39/month | Not available | Not available |
| Platinum | From $99/month | 10 lifetime searches | Not available |
| Diamond | From $279/month | 250 daily searches | Unlimited use* |
*TikTok usage may be limited based on your sales volume.
TikTok features include direct messaging, AI-powered outreach templates, and commission setup – all available only on the Diamond plan.
You can unlock Influencer Finder for less by using our special Helium 10 coupon codes – save up to 30% on any plan when you sign up.
How to Use Helium 10 Influencer Finder?
Getting started is easy. Here’s how to access the tool:
- Log in to your Helium 10 account. Not a member yet? Choose the best plan for your business here.
- Go to the Marketing section in your dashboard.
- Click on Influencer Finder.
- Use the toggle at the top to switch between Amazon and TikTok creators.
- Apply filters to narrow down your ideal influencers and start building a list of potential partners.
What Filters Can You Use?
Amazon Influencer Filters
Filter influencers by:
- Content Metrics – Select by volume of content posted – videos, idea lists, photos, and average video likes. You can also set minimum or maximum ranges.
- Carousel Placement – Filter by the number of times influencers appear in Amazon’s upper or lower product carousels – great for targeting creators who earn prime visibility spots.
- Product Engagement – Check video performance by setting ranges for metrics like average video length, review count, or estimated product revenue.
- Influencer Details – Narrow by bio keywords, exclude irrelevant phrases, and sort by Top Creator badge status. You can also filter by social media platform (TikTok, Instagram, YouTube, Facebook) using linked accounts.
TikTok Influencer Filters
Filter influencers by:
- Influencer Demographics – Target based on category, number of followers, follower age, and gender – ideal for aligning your product with the right audience.
- Content Performance – Sort by metrics like average shoppable video views, engagement rate, LIVE engagement rate, and average views per LIVE. These help you find creators with strong, consistent engagement.
- Promotion Metrics – Filter by key sales indicators such as GMV (Gross Merchandise Value), number of promoted products, items sold, average commission rate, and average buyer spend.
Why Use Influencer Finder?
Here’s what makes Helium 10’s Influencer Finder a game-changer for Amazon sellers:
- You’ll reach shoppers you’d never get through Amazon alone – Influencers help you tap into completely new audiences. Since they drive external traffic, their content can also improve your organic ranking on Amazon.
- You’re not guessing – you’re picking from real data – See what types of products each influencer promotes, how often they post, and how their content performs. Want more visibility? Filter for creators who appear in Amazon’s upper carousel.
- You’re not stuck doing everything manually – For TikTok creators, you can send outreach messages, use AI to help write invites, and attach your products with commission offers – all directly inside Helium 10.
- Everything stays in one place – No more juggling spreadsheets. You can save influencers to lists, export them for campaigns, and track your outreach without switching tools.
Real-world example
I’ve had a chance to chat with a small skincare brand that used Influencer Finder to launch their first influencer campaign. They partnered with five mid-tier TikTok creators in the “clean beauty” niche, each with around 10K–30K followers. By offering free samples and focusing on creators with carousel visibility and solid engagement, they saw a 15% increase in listing traffic and about 20 additional sales in the first two weeks.
It was a small campaign, but the impact was clear – and it cost less than a single day of their typical ad spend.
The takeaway? You don’t need a big budget to see results. The right influencers, paired with Helium 10’s filters, can help you reach the right audience and move the needle for your brand.
Frequently Asked Questions
Why Should I Work With Amazon Influencers to Promote My Brand?
Does Influencer Finder Include Contact Info for Influencers?
What if an Influencer Doesn’t Respond?
Can I Track Campaign Performance Inside Helium 10?
Influencer Finder doesn’t provide direct sales attribution yet, but you can track creator engagement, video visibility, and export data for campaign reporting.
Is Influencer Finder Limited to Amazon and TikTok?
My Take on Influencer Finder
If you’re already using Helium 10, this tool is a smart add-on – not a gimmick. It cuts out the guesswork and makes finding the right creators way easier than doing it manually.
No, it won’t magically explode your sales overnight. But if you’ve got a good product and want to get it in front of real buyers without burning through ad spend, it’s worth trying.
The search filters are solid, the outreach features save time, and the results – when matched with the right influencer – can be real.
Want to test it out? Use our exclusive Helium 10 discount to save up to 30% and see how far the right influencer can take your brand.
