Helium 10’s pricing changed in 2026. The platform now offers three standard plans ranging from $49/month to $359/month when billed monthly. You’ll also find a Free plan with limited features and custom Enterprise options for brands that need advanced support.
In this guide, you’ll get the latest Helium 10 pricing details – plus how to unlock up to 20% off using our exclusive discount link.
Key Takeaways
- Helium 10 pricing rose by around 25–30% across all core plans.
- You can still cut costs by up to 20% with our Helium 10 discount.
- The increase comes alongside new features like AI ad tools and TikTok Shop support.
Helium 10 Pricing Changes
Helium 10 increased plan pricing in 2026. Here’s a quick summary of what changed.
Monthly Pricing Changes
In 2026, Helium 10 raised monthly prices across all core plans, with the biggest jumps seen at the Platinum and Diamond levels.
| Plan | Old Monthly | New Monthly | Change |
|---|---|---|---|
| Starter | $39/mo | $49/mo | +$10 (+25.6%) |
| Platinum | $99/mo | $129/mo | +$30 (+30.3%) |
| Diamond | $279/mo | $359/mo | +$80 (+28.7%) |
Annual Pricing Changes
| Plan | Old Annual (mo. equiv.) | New Annual (mo. equiv.) | Change |
|---|---|---|---|
| Starter | $29/mo | $39/mo | +$10 (+34.5%) |
| Platinum | $79/mo | $90/mo | +$11 (+13.9%) |
| Diamond | $229/mo | $252/mo | +$23 (+10.0%) |
How Much Does Helium 10 Cost?
Helium 10’s pricing now starts at $49 per month and goes up to $359 per month for standard plans. What you pay depends on your business size, how often you use the tools, and whether you choose monthly or annual billing.
Annual plans still offer solid savings – cutting costs by up to $1,284 per year at the Diamond level. For example, Diamond drops from $359/month to the equivalent of $252/month when billed annually.
With recent price increases, using a discount code matters more than ever – our exclusive Helium 10 coupon gets you up to 20% off any plan.
You can also explore Helium 10 with its forever Free plan, which includes limited access to essential tools. For larger teams or agencies, custom Enterprise plan is available with advanced features and dedicated support. And if you upgrade but change your mind, all paid plans come with a 7-day money-back guarantee.
Paid Add-Ons for Helium 10 Users
Some tools inside Helium 10 aren’t included by default, even on the higher-tier plans. These optional add-ons are designed for sellers who need more advanced tracking, analytics, or seller education.
- Keyword Tracker (starts at $19/month) – Track more keywords beyond what’s included in your base plan. Available as an add-on to Platinum and Diamond users.
- Market Tracker 360 (tarts at $500/month) – Access category-level competitive insights and monitor market trends with more depth. Only available to Diamond users.
- Elite Sellers Group (starts at $99/month) – Get exclusive access to a high-level seller mastermind, including strategy calls, private community, and networking events. Available as an add-on to Diamond users.
Helium 10 Plan Features Breakdown
Each Helium 10 plan includes a different set of tools, limits, and seller account access. Below is a breakdown of what’s included in each, starting from the Free plan and moving up.
For a deeper look at what each tool does and how it fits into your Amazon business, check out our detailed Helium 10 review.
Free Plan
Helium 10’s Free Plan is designed to let new users explore the platform with limited access to core tools. You don’t need a credit card to sign up, and it’s a good way to get familiar with the dashboard before upgrading.
Included Features:
- Product Research
- Black Box: 5 uses
- Xray (Amazon): 10 uses
- Xray (Walmart): 1,000 requests
- Keyword & Listing Optimization
- Cerebro: 2 uses/day
- Magnet: 2 uses/day
- Scribbles: 30-day trial
- Keyword Processor: 30-day trial
- Listing Builder: 2 suggested searches/month (no Amazon sync)
- Listing Analyzer: 2 uses
- Operations
- Alerts: Monitor 2 ASINs
- Inventory Management: 30-day trial
- Analytics
- Profits dashboard: Limited access
- Market Tracker: 1 market
- Profits for Walmart: Limited
Limitations: You can’t sync listings, manage multiple seller accounts, or access premium tools like Helium 10 Ads or Keyword Tracker. Still, it’s useful for testing product and keyword tools before committing to a paid plan.
Starter Plan
Price: $49/month or $39/month (billed annually)
The Starter Plan is a low-cost way for new Amazon sellers to get hands-on with Helium 10’s core tools and training without jumping straight into a full subscription.
Included Features:
- Training
- Freedom Ticket: Full access to the Amazon FBA course
- Product Research
- Black Box: 20 lifetime uses
- Xray (Chrome Extension): Full access (sales widget data blurred)
- Xray for Influencers: Full access
- Keyword & Listing Optimization
- Cerebro: 2 uses/day
- Magnet: 2 uses/day
- Keyword Processor: 30-day trial
- Scribbles: 30-day trial
- Listing Analyzer: 2 uses/month
- Operations
- Alerts: Monitor 2 ASINs (lifetime)
- Inventory Management: 1 use
- Analytics
- Profits dashboard: Full access
- Market Tracker: 1 market
- Account Access
- 2 connected seller accounts
- 1 user login
Limitations: Tool usage is limited to basic daily caps. Keyword tracking, listing sync, follow-up automation, and access to advanced analytics are not included.
Platinum Plan
Price: $129/month or $99/month (billed annually)
The Platinum Plan is Helium 10’s most popular subscription, widely used by growing sellers who need full access to essential tools without the higher cost of the Diamond plan. It hits the sweet spot between affordability and functionality, offering expanded daily limits, keyword tracking, and multi-market support – all while keeping costs manageable.
Included Features:
- Training
- Freedom Ticket: Full access
- Product Research
- Black Box: 250 uses/day
- Xray (Chrome Extension): Full access
- Xray for Influencers: Full access
- Keyword & Listing Optimization
- Cerebro: 250 uses/day
- Magnet: 150 uses/day
- Keyword Processor: Full access
- Scribbles: Full access
- Listing Analyzer: 50 searches/month
- Listing Builder: 20 lifetime uses
- Index Checker: 150 uses/month
- Advertising
- Helium 10 Ads: Limited access
- Influencer Finder: 10 uses
- Operations
- Alerts: Monitor 20 ASINs
- Inventory Management: Up to 40 SKUs
- Follow-up: 5,000 emails/month
- Analytics
- Profits dashboard: Full access
- Market Tracker: 3 markets
- Keyword Tracker: Track up to 500 keywords
- Portals QR Codes: 10 codes / 10,000 scans per month
- Portals Product Inserts: Full access
TikTok Shop Tools
- Listing converter: 3 SKUs lifetime
- Profits: Full access
- Influencer Finder: 250 searches per day
- MCF Fulfillment: 15 SKUs lifetime
- Product Finder: 300 searches per day
- TikTok Hot Videos: 300 searches per day
- Influencer Messenger: 250 messages per month
- Account Access
- 2 connected seller accounts
- 2 tokens
Limitations: Listing Builder doesn’t support Amazon sync. The plan includes only one user login and no option for additional seats. Keyword Tracker supports up to 500 keywords by default, but you can increase that limit with a paid add-on if needed.
Diamond Plan
Price: $359/month or $279/month (billed annually)
The Diamond Plan is Helium 10’s most advanced standard subscription, built for sellers managing large catalogs, multiple accounts, or high ad spend. It includes expanded access to nearly all tools, higher usage caps across the board, and multi-user login support – ideal for teams or agencies.
Included Features:
- Training
- Freedom Ticket: Full access
- Product Research
- Black Box: 250 uses/day
- Xray (Chrome Extension): Full access
- Xray for Influencers: Full access
- Keyword & Listing Optimization
- Cerebro: 250 uses/day
- Magnet: 150 uses/day
- Keyword Processor: Full access
- Scribbles: Full access
- Listing Analyzer: 150 searches/month
- Listing Builder: 300 lifetime uses
- Index Checker: 300 uses/month
- Advertising
- Helium 10 Ads: Full access
- Influencer finder: 250 uses per day
- Operations
- Alerts: Monitor 200 ASINs
- Refund Genie: Full access
- Follow-up: 15,000 emails/month
- Inventory Management: Full access
- Analytics
- Profits: Full access
- Market Tracker: 5 markets
- Keyword Tracker: Track up to 2,500 keywords
- Portals Landing Page Builder: 6 portals
- Portals QR Codes: 40 codes / 100,000 scans per month
- Portals Product Inserts: Full access
TikTok Shop Tools
- Listing converter: Full access
- Profits: Full access
- Influencer Finder: Full access
- MCF Fulfillment: Full access
- Product Finder: Full access
- TikTok Hot Videos: Full access
- Influencer Messenger: Full access
- Account Access
- 10 tokens (seller account connections)
- 5 user logins
Limitations: Despite offering broad access, Diamond still enforces usage caps across tools like Listing Builder and Keyword Tracker. Team access is limited to five users, and there’s no customization for larger workflows or dedicated support.
Enterprise Plan
Price: Custom pricing (based on business needs)
The Enterprise Plan is Helium 10’s top-tier solution, built for high-volume sellers, brands, and agencies that need unlimited access, enhanced collaboration, and custom support. It unlocks the full platform with premium usage limits, onboarding, and team-scale capabilities.
Included Features:
- Training & Community
- Freedom Ticket: Full access
- Monthly Expert Training: Full access
- In-Person Workshops: Full access
- Private Facebook Group: Full access
- Product Research
- Black Box: 500 uses/day
- Xray (Chrome Extension): Full access
- Xray for Influencers: Full access
- Keyword & Listing Optimization
- Cerebro: 500 uses/day
- Magnet: 150 uses/day
- Keyword Processor: Full access
- Scribbles: 500 uses
- Listing Analyzer: 300 searches/month
- Index Checker: Full access
- Advertising
- Helium 10 Ads: Full access
- Operations
- Alerts: Monitor up to 5,000 ASINs
- Refund Genie: Full access
Follow-up: 50,000 emails/month - Inventory Management: Full access
- Analytics
- Profits: Full access
- Market Tracker: 15 markets
- Market Tracker 360: 5 markets (Americas region)
- Keyword Tracker: Track up to 10,000 keywords
- Portals Landing Page Builder: 9 portals
- Portals QR Codes: 50 codes / 100,000 scans per month
- Portals Product Inserts: Full access
TikTok Shop Tools
- Listing converter: Full access
- Profits: Full access
- Influencer Finder: Full access
- MCF Fulfillment: Full access
- Product Finder: Full access
- TikTok Hot Videos: Full access
- Influencer Messenger: Full access
- Account Access
- Multi-user login: 25 users
- Connected accounts: 25 tokens
Limitations: Almost none. This plan provides full access across all tools, usage limits, and support features. Pricing is custom and reflects the scale and needs of your business.
Which Helium 10 Plan to Choose for Your Business?
Here’s the real answer: the best Helium 10 plan is the one that matches where your business is right now – not where you hope to be six months from now.
- New to Amazon and just poking around?
Stick with the Free Plan. It’s limited, but it gives you enough to understand how Helium 10 works and whether it fits your workflow. - Doing product research or gearing up for launch?
The Starter Plan is made for this stage. You get access to the Freedom Ticket course and just enough tool usage to validate your first idea and start building listings. - Already live and making sales?
Go for the Platinum Plan. This is where most sellers land. You get full tool access, keyword tracking, profit analytics, and email automation – everything you need to grow and stay profitable. - Managing multiple products, brands, or accounts?
That’s Diamond territory. It’s built for scale – bigger data limits, more connected accounts, and user access for small teams. - Running a serious brand or agency with complex needs?
You’ll need Enterprise. This is where custom support, team onboarding, and enterprise-level capacity come in. It’s not cheap, but it’s built for operations at scale.
Frequently Asked Questions
Yes. Helium 10 plans are month-to-month unless billed annually, and you can cancel at any time from your account dashboard.
For most Amazon sellers – especially those actively listing and optimizing products – yes. The right plan can help you find better products, rank higher, and maximize profits faster.
Yes. The Chrome Extension (including Xray for Amazon and Walmart) is included in all plans, even the Free Plan.
It depends on what you need in a tool. If you’re just looking for a tool to help with product research, then Jungle Scout is great. However, if you need more from your suite of tools and want to really grow your business, then invest in Helium 10.
Helium 10 supports major Amazon marketplaces including the U.S., Canada, UK, Germany, and more. Most plans include access to multiple markets, depending on tier.
User seats vary by plan:
- Starter: 1 user
- Platinum: 1 user
- Diamond: 5 users
- Enterprise: Up to 25 users
Yes, you can upgrade or downgrade your plan at any time from within your account settings.
No. Freedom Ticket is included free with all paid plans (Starter and up).
Technically yes, but to get real value from Helium 10, you’ll need an Amazon Seller Central account. Many tools rely on direct Amazon data to function properly.
Helium 10 Pricing: Final Takeaway
Let’s be real – Helium 10 isn’t the cheapest option, but it delivers serious value. If you’re just starting out, there’s a free plan. If you’re already selling, you can pick a plan that fits without paying for extras you don’t need.
What sets it apart is flexibility. You get a forever Free account, a money-back guarantee, multiple pricing tiers, and Enterprise-level options as you scale. Not many tools offer that kind of range.
Yes, some sellers say it’s pricey. But if you’re actively growing your business, it more than pays off. You’re never locked in – start small, upgrade when you’re ready, and stay in control.
Still unsure? That’s fair. Check out our reviews of the best Helium 10 alternatives to compare your options.
When you’re ready to jump in, don’t forget – you can save up to 20% with our exclusive discount.
