What Is LeadConnector? The App, the Texts, and How It Relates to GoHighLevel

LeadConnector is a brand owned by HighLevel, the company behind GoHighLevel. It is the name on HighLevel's mobile app, its built-in phone and email system, and the login page many agencies give their clients. It is not a separate product, and it has no price of its own.

If a text, email, or app with the LeadConnector name reached you, a business that uses HighLevel is behind it. HighLevel's terms of service list LeadConnector among its own trademarks.

• Got a text? A local business or its agency sent it through HighLevel. Reply STOP to opt out.
• Looking for the app? It is listed as Lead Connector on the App Store and Google Play, and it is free to download.
• Need to log in? Use app.leadconnectorhq.com or app.gohighlevel.com. Both show the same email and password form.
• Asking about price? There is none. You pay for a HighLevel plan from $97 a month, plus usage.
• Worried it is a scam? LeadConnector LLC is a real company, named next to HighLevel LLC in HighLevel's own privacy policy.

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Where You Will See the LeadConnector Name

The LeadConnector name appears in at least 8 places, and all of them lead back to HighLevel. Most are customer-facing parts of the platform: the app clients install, the emails they get, and the sign-in page. The table shows what each one is.

Is LeadConnector the Same as GoHighLevel?

LeadConnector and GoHighLevel are one platform under 2 names. HighLevel's terms of service list HighLevel, GoHighLevel, and LeadConnector together as its trademarks. Its help center uses both names for its AI connector, the MCP server. Both login domains show the same email and password form.

The second name exists for agencies. HighLevel sells mostly to marketing agencies, and many resell the software under their own brand. Their clients are not supposed to see the HighLevel name on apps, emails, and links. HighLevel's documentation says the neutral name keeps HighLevel branding out of customer-facing resources.

So the short version is simple. GoHighLevel is the name agencies buy. LeadConnector is the name their clients often see. Our guide to what GoHighLevel is and how it works covers the platform itself, and the white label guide explains how agencies put their own name on it.

What Is LeadConnector LLC?

LeadConnector LLC is the legal entity behind the Lead Connector app and the LeadConnector terms of service, last updated in June 2026. Its privacy policy calls it a wholly owned subsidiary of LeadConnector Inc. HighLevel's own privacy policy names HighLevel LLC and LeadConnector LLC side by side.

Both companies' Google Play listings show the same Dallas office address. No HighLevel page states in one sentence that LeadConnector LLC is its subsidiary. The shared trademark, privacy policy, and address still point to one corporate group. Our GoHighLevel company statistics page covers who owns HighLevel and how big it is.

Why Did I Get a Text or Email From LeadConnector?

A business that uses HighLevel sent it, not HighLevel itself. More than 1 million small businesses run on the platform, including dentists, gyms, realtors, and contractors. Many of them text customers through it. HighLevel's messaging policy says every first text must name the sender and explain how to opt out.

Here is how to stop the messages:

1. Reply STOP or UNSUBSCRIBE to the text. HighLevel's policy says this puts a permanent do-not-disturb on your number for that sender.
2. For email, use the unsubscribe link at the bottom of the message.
3. If you do not recognize the business, do not tap any links. In the US you can forward a spam text to 7726 to report it to your carrier.
4. If texts continue after you reply STOP, contact HighLevel through its help center and include the number that texted you.

A text that names no business and carries no STOP line breaks HighLevel's own rules. Treat it like any other unknown sender.

Is LeadConnector Legit or a Scam?

LeadConnector is legitimate software from an 8-year-old company. The Better Business Bureau gives HighLevel Inc. an A+ rating, with 32 complaints filed in the last 3 years. HighLevel also announced SOC 2 Type II certification in February 2026. Sender registration is mandatory for US texting.

That says the platform is real. It says nothing about each sender. Any business can sign up, so a message is only as trustworthy as the company that wrote it. Check the business name in the text before you reply with personal details.

Complaints about HighLevel itself center on billing and support, not on fraud. Our roundup of GoHighLevel reviews shows what paying customers praise and what they report going wrong.

The Lead Connector App

The Lead Connector app is HighLevel's mobile CRM under a neutral name. It holds a 4.5 rating from 4,013 ratings on the App Store and shows 100K+ downloads on Google Play. The download is free, but it only works with a paid HighLevel account or one an agency set up for you.

Both apps shipped the same version number on the same day. HighLevel's help center treats the HighLevel, LeadConnector, and white-label mobile apps as one family. The third option is an app under an agency's own brand, which costs the agency $497 a month.

Written reviews are harsher than the star averages. Among the 50 most recent written App Store reviews of Lead Connector, 24 gave 1 star. Bugs, missed call alerts, and updates were the most common complaints.

How to Log In to LeadConnector

There are 4 ways into a LeadConnector account, and they all open the same data. Which one you use depends on who set up the account. If an agency created it for you, start with the address the agency sent.

• app.leadconnectorhq.com: the neutral sign-in page.
• app.gohighlevel.com: HighLevel's own sign-in page, with the same email and password fields.
• Your agency's domain: many agencies use their own address, such as app.theiragency.com.
• The mobile app: Lead Connector, HighLevel, or your agency's branded app.

Sign in with the email address on your user account. If you never chose a password, look for the invitation email from the agency or business that added you.

LC Phone and LC Email: What They Cost

LC Phone and LC Email are HighLevel's built-in phone and email services. They replaced the old setup where each agency connected its own Twilio and Mailgun accounts. A text segment costs $0.00747, an outbound call costs $0.0166 a minute, and email costs $0.675 per 1,000 sends.

HighLevel says its phone pricing matches Twilio's rates. Every US business that texts through LC Phone must also register for A2P 10DLC. Our GoHighLevel cost calculator turns these rates into a monthly bill for your own volume.

How Much Does LeadConnector Cost?

LeadConnector has no price of its own. You pay for a HighLevel plan: $97 a month for Starter, $297 for Unlimited, or $497 for Founder. The apps are free. Texts, calls, and emails then bill by use from a prepaid wallet.

• One business: the Starter plan at $97 a month covers up to 3 sub-accounts.
• An agency with 4 or more clients: the Unlimited plan at $297 removes the cap.
• A client of an agency: you pay the agency, not HighLevel, and the agency sets the price.

If you are weighing the platform for your own business, the trial is the cheapest test. Our GoHighLevel free trial guide shows how to get 30 days instead of 14.

Opens HighLevel's Bootcamp signup: a 30-day trial plus a free live setup class. Card required, and texts and calls bill as you use them.

Why a LeadConnector or HighLevel Charge Appears on Your Card

HighLevel does not publish the exact label its charges carry on a card statement. There are 2 common causes. If you hold a HighLevel account, the wallet recharges your card automatically when its balance runs low. If you paid a business that uses HighLevel, that business sets the label.

• You have an account: open Agency Settings, then Billing, and compare the wallet transactions with your statement.
• You bought from a business: check recent purchases from coaches, gyms, clinics, or agencies. They can take payments through the platform.
• You recognize neither: ask your bank for the merchant details and dispute the charge.

Wallet recharges surprise many new users, because they are separate from the monthly plan fee. If you signed up for a trial and want out, our guide to canceling a GoHighLevel trial lists the 9 steps.

Products With Similar Names

At least 3 other products or sites use similar names, which adds to the confusion. The most common mix-up is LeadConnect, a LinkedIn outreach tool with no link to HighLevel. Check the exact spelling and the domain before you sign up or pay for anything.

• LeadConnect (leadconnect.io): LinkedIn automation software. Unrelated.
• Agency brands with a similar name: some agencies resell the HighLevel platform under their own brand and price.
• leadconnectorhq.com: the official LeadConnector domain used by HighLevel.