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Sellics vs AMZ Tracker

Budget Tool With Simplified Information
AMZ Tracker logo
3.2 / 5
  • A value-for-money tool with plenty of capability.
  • Chrome extension for Amazon product research.
  • Allows you to promote your products outside of Amazon.
Premium Tool With In-Depth Information
Sellics logo
4.8 / 5
  • Premium all-in-one tool.
  • Easy-to-use dashboard.
  • In-depth keyword research.
  • Advanced inventory management.
No Credit Card Required

Are you looking for a new tool to run your Amazon business? Are you confused about the difference between Sellics vs AMZ Tracker? Don’t worry, you’ve come to the right place.

As an Amazon seller, I decided I would do a deep-dive into both tools. This allowed me to offer a comprehensive comparison for you.

In this comparison, I’ll look at what both tools offer that are similar. Plus, I’ll give you a heads-up about what each tool has that is different.

This will save you a ton of time and help you make a better decision. So, let’s dive right in.

Comparison Table

Features Sellics AMZ Tracker
Our Rating 4.8/5 3.2/5
Price From $57/month From $50/month
Free Trial Free 14-Day trial with no credit card needed Free 7 day trial
Product Research
Product Promotion
Keyword Research
Listing Optimizer
Keyword Rank Tracker
Hijack Alerts
Review Alerts
Follow-up Email Automation
Competitor Analysis
Financial Analytics
Inventory Management
PPC Ad Automation
Multi-User Access From the $200/month plan
Connected Accounts Only 1 account per subscription
Chrome Extensions

Comparing Sellics vs AMZ Tracker

Amazon sellers will find both Sellics and AMZ Tracker valuable tools. Both share similarities in the tools that they provide.

But, there are some differences that we’ll discuss in more detail. Plus, I’ll run through the similarities and how they compare.

So, first, let’s look at the features that both tools have in common.

#1: Keyword Research

Both Sellics and AMZ Tracker have effective keyword research tools.

Sonar is a free keyword research tool offered by Sellics. You can access it here.

Sellics - Sonar

Sonar feature

This is quite a comprehensive tool and will give you a ton of information to work with. I also like the fact that it allows you to do a reverse ASIN lookup. This can be invaluable if you’re researching a new private-label product. Especially one that is similar to products currently on offer on Amazon.

I tested it by searching for the keyword “Kitchen organizer”. Here are some of the results:

Testing Sellics Sonar

As you can see, there are quite a few keywords with decent search volume. You can also click on the keywords to get more results. Then, below the “frequent words” on the right, there’s a selection of relevant products.

Relevant Products

If you hover over these images, you can see the product title. I clicked on the first one and a reverse ASIN search popped up. Here’s what that looks like:

Hover over images

You’ll notice that it identifies the keywords that are being used in a PPC campaign.

Overall, I think this is an excellent keyword research tool. It gives a lot of useful information you can work with.

AMZ Tracker - Keyword Research Tool

With the keyword research tool from AMZ tracker, you enter a seed keyword to start. This is a very basic tool suitable for those who are just starting.

AMZ Tracker - DeepWords

AMZ Tracker has a second keyword research tool called DeepWords. This tool allows you to find long-tail keywords. It can be useful to find keywords that your competitors aren’t using.

Quite often, customers are searching using words that are not instantly clear. With DeepWords, you can identify those search terms easily.

Comparative Analysis​

For extensive keyword research, I think that Sonar by Sellics is far superior. You can get a lot of relevant information just using the free version.

#2: Listing Optimization And Keyword Rank Tracking

You can find useful keyword rank tracking and listing optimization tools both in Sellics and AMZ Tracker.

In Sellics, these tasks are handled together in their all-in-one tool. Conversely, AMZ Tracker has two separate tools for this.

Sellics - Amazon Ranking Software

3 steps

Within the Sellics tool-kit, you can search keywords, optimize your listings, and track those keywords. This is separate from the Sonar tool mentioned previously.

After you enter the keywords you want to rank for, you can check your listing to see whether it’s optimized.

You can optimize your prudct listings with Sellics too.

I do like the fact that you can see how your competitors compare with their listing.

This tool from Sellics also allows you to conduct A/B testing for specific keywords. This is highly useful to ensure that you’re using the best keywords.

Sellics keyword tracker

AMZ Tracker - Keyword Tracking Tool

You’ll find keyword tracking right within the AMZ Tracker dashboard. You can add new keywords easily. And, you can track changes, similar to doing A/B testing.

AMZ Tracker - On-Page Listing Analyzer Tool

AMZ Tracker’s On-Page Analyzer Tool

I really like the fact that you can get this pop-up right on your product page. You can do this by using AMZ Tracker’s Unicorn extension. Using this quickly allows you to see how well your listing is optimized.

Comparative Analysis​

I think that both products handle keyword tracking and listing optimization adequately. Although these tasks are handled differently, I don’t think that one is better than the other.

#3: Review Alerts

Getting negative reviews can really hurt your Amazon account and your IPI score. So, it’s convenient if the tools you use, alert you when a negative review is received.

Both Sellics and AMZ Tracker have their own way of alerting you to reviews that you should be addressing.

#4: Financial Analysis

Knowing your numbers is important if you want to run a successful Amazon business. Now, Sellics handles this differently to AMZ Tracker. Here’s a description of each one.

Sellics - Profit

See your prodict and PPC data combined

Using the Sellics Profit dashboard, you can see where your sales are coming from. Plus, you can see instantly where you’re spending money to make those sales. This then shows you the profit that you’re making.

Importantly, you can drill down to see which products are bringing in the most profit. This will allow you to set your product strategies to make the most profit.

AMZ Tracker - Tracker M

AMZ Tracker’s Tracker M​

Using Tracker M you can easily see your profit stats on the dashboard. Ir also shows you how many units you have in stock and gives you a profit margin.

I also like the extra information such as the “ratings” and the “BSR”. This is also quite adequate as an inventory management tool.

Comparative Analysis​

I think both these tools handle profit analysis adequately. Whether you use Profit by Sellics or Tracker M, you’ll be able to see your numbers at a glance. I guess it depends on which format you prefer.

#5: Inventory Management

You already know that Tracker M also handles inventory management. It’s one of the most basic ways of keeping track of your inventory. Plus, it’s adequate if you have a low number of products.

On the other hand, Sellics has a separate inventory management tool. This is far more comprehensive. It provides a better way to track your inventory as you build up your product list.

Sellics - Amazon Inventory Management

Sellics inventory management

Although this system is still fairly simple, I do believe it’s more valuable. I like the fact that the tool shows you how many days of stock you have. It’s always really useful to know when you have to re-order.

This makes future financial planning a lot easier. I also like the 90-day reorder pipeline. With this, you can see exactly what you need to order every 30 days.

Inventory forecast

This is extremely useful if you have to order your products from China or other countries. It allows you to map out your orders for a full 90 days.

Comparative Analysis​

I think inventory management is handled far better by Sellics. Their forecasting is a valuable tool to ensure that you never run out of stock.

#6: Additional Tools

AMZ Tracker has several extra tools that Sellics does not. These include tools for:

  • Product Research
  • Product Promotion
  • Hijack Alerts
  • Follow-up Email Automation
  • Competitor Analysis

Conversely, Sellics also focuses heavily on PPC Ad Automation.  AMZ Tracker does not have this capability.

Read Also: Sellics Benchmarker Guided

#7: Pricing

Pricing is handled very differently by Sellics vs AMZ Tracker. Essentially, AMZ Tracker has 4 pricing levels. But, Sellics’ pricing is dependent on your annual sales. Here’s a rundown of each one.

AMZ’s plans start at $50 per month with limited functionality. The plan you choose depends on how many products you have.

Read Also: AMZ Tracker Coupon & Discounts

Sellics - Pricing Structure

As I mentioned, Sellic’s pricing is dependent on your annual sales. Here’s a table that explains this further.

Comparative Analysis​

It’s difficult to compare value for money here because it depends on your sales. But let’s look at an example. If you have 40 products, you would choose the “Basic” plan with AMZ Tracker. This would cost you $50 per month. Now, let’s say you sold 10 of each of those 40 products every month. That’s a total of 400 products. For this example, let’s say that each of those products sold for $20 each. That would make a total of $8,000 in sales per month or $96,000 per year. In this scenario, you would be paying $97 per month for a Sellics plan. This is $47 more than the AMZ Tracker price. Add this to the fact that AMZ has extral tools that Sellics does not, then I would surmise that AMZ Tracker is better value for money.

#8: Customer Support

It’s possible to get support 24/7 from both Sellics and AMZ Tracker via their messenger apps. Both also have large knowledge bases that you can tap into if you have questions.

You can also follow either on social media on Facebook and YouTube. Plus, both have a blog with interesting articles you can read.

Final Words

I think both AMZ Tracker and Sellics offer simple tools for Amazon sellers. Both are better for private-label sellers who aren’t adding 100’s of products to their inventory monthly. on competing for the Buy Box with products from wholesalers, you might want to look elsewhere. Either Helium 10 or Jungle Scout may suit you better.

I do believe though, that AMZ Tracker is better value for money because it has additional tools.

Therefore, my recommendations are:

Use Sellics if:

Use AMZ Tracker if


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