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Sellerboard vs Helium 10: Unbiased Insights & Winner in 2024

Best for Beginners
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4.7 / 5
  • Ease of Use: Beginner-friendly
  • Pricing: From $19 to $79
  • Data Accuracy: High
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Best Overall
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4.9 / 5
  • Ease of Use: Bit of a learning curve
  • Pricing: From $39 to $279
  • Data Accuracy: High
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There’s no doubt that Sellerboard and Helium 10 are quality tools. While Sellerboard focuses on select Amazon selling operations, Helium 10 offers almost everything needed to run an Amazon business seamlessly.

Need to know which is best for your business? I explored and compared both based on pricing, versatility, user experience, accuracy, customer support, and more.

Continue reading to know which is the better of the two.

Sellerboard vs Helium 10 Comparison: Overview

  Sellerboard Helium 10
Rating 4.7★★★★★ 4.9★★★★★
Price $19 to $79 $39 to $279
Coupons Link to deal Link to deal
Ease of Use Beginner-friendly Moderate
Data Accuracy High High
Key Features Profit analytics, PPC optimization, Inventory management Product Research, Keyword Research, Amazon PPC Optimization, Inventory Management, Sales Analytics, Listing Optimization, Market Tracking
Support and Resources Email, live chat, blog, YouTube videos Knowledge base, blog, FAQs, support ticket, 24/7 live Chat, webinars, podcast, Amazon seller courses, YouTube videos

Plans and Pricing

Sellerboard has a 4-step pricing scheme ranging from $19 to $79 monthly

In contrast, Helium 10’s lowest pricing tier costs $39 monthly, while its most expensive membership plan costs $279 monthly.

Here’s a breakdown of Sellerboard and Helium 10’s pricing:

Plan Sellerboard Helium 10
Free Plan No Yes
Monthly Price $19 to $79 $39 to $279
Annual Price $179 to $759 (20% savings) $348 to $2,758 (Up to 25% savings)
Free Trial Yes Yes
Discount Click here Get 20% Off for 6 Months

Sellerboard’s pricing is the budget-friendly option of the two. In fact, Sellerboard offers three pricing tiers cheaper than Helium 10’s base plan!

However, Sellerboard’s low pricing doesn’t necessarily translate to the best value for money. Helium 10, while having higher subscription fees, offers more functionalities. 

I’ll reveal more about this in the sections below.

Helium 10 does everything Sellerboard does, including PPC optimization, inventory management, and profit analytics. Conversely, Sellerboard doesn’t provide product and keyword research tools available on Helium 10.

In all, Helium 10 caters to almost every critical operation of an average FBA seller. Depending on your business needs, subscribing to Helium 10 may prove economical since you get all the tools you need to run an Amazon business on one platform.

Want to know more? Check out our Helium 10 pricing guide and compare it against the Sellerboard pricing guide for a breakdown of each software’s perks.


Since Helium 10 offers more dynamic solutions, it’s the best option for sellers who want to eliminate the cost of subscribing to multiple platforms.

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Helium 10 has over 25 tools. In contrast, Sellerboard focuses on specific aspects of an Amazon business like profit analytics, PPC optimization, and inventory management.

Check the table below for a breakdown of how Helium 10 and Sellerboard compare based on functionality.

Feature Sellerboard Helium 10
PPC Optimization
Inventory Management
Keyword Research X
Product Research X
Profit Analytics
Listing Alerts
Listing Optimization X
Review Request
Landing Page Builder X
Polling Tool X
Fraud Alert X
Supplier Tracker X
Keyword Tracker X
Product Tracker X

The table shows that Sellerboard isn’t as versatile as Helium 10.

It’s worth mentioning that Sellerboard supports multiple online selling hubs

While its PPC optimization and inventory features are strictly available to Amazon sellers, you can access cash flow reporting tools compatible with Shopify and eBay.

Helium 10 counters with tools for Walmart –  a unique platform missing from Sellerboard. Furthermore, all the essential features available on Sellerboard are available except for a supplier tracker.

Besides its research-focused features, Helium 10 still provides extra features to enhance an Amazon seller’s various day-to-day operations.

For instance, Portals allows me to create landing pages in minutes

Likewise, Audience helps build and run polls. You can also use the Listing Builder if you’re looking for an AI-powered listing writer.

This is why Helium 10 is considered a better value for money, given the multitude of extras it presents at its competitive pricing.


Helium 10 is the obvious winner here, offering more features than Sellerboard. It also offers comparable features to Sellerboard, cementing its place as the better fit of the two.

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Data Accuracy

Accuracy is an essential factor to consider when choosing Amazon Seller software. 

This is especially true for data-intensive research-focused solutions using proprietary algorithms to find estimates when Amazon data aren’t available.

That said, Sellerboard doesn’t offer research-centric tools. Therefore, comparing its accuracy to Helium 10 was challenging.

However, from my experience, Sellerboard’s cash flow and sales reporting are very accurate when compared to my Amazon revenue data. This is mostly since Sellerboard only has to pull the data from your Seller Central account, rather than synthesize it from algorithms.

Helium 10, on the other hand, has various research tools. As such, it’s easy to carry out intensive accuracy checks as we’ve done in our Helium 10 accuracy guide.

Moreover, we tested Helium 10 against top tools like Jungle Scout, Keepa, Zoof, and Viral Launch, and it maintained a high accuracy.


Both tools are highly accurate, but this round goes to Helium 10 since it processes more data and runs a much larger data estimation operation powered by a proprietary algorithm.

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Platforms, Interface, and Ease of Use

Although many factors determine user experience, I’ve focused on the two most important to Amazon sellers: ease of use and user interface.

Before diving into the peculiarities of Sellerboard and Helium 10’s user interface, here’s a summary of what you can expect when using both tools.

  Sellerboard Helium 10
Browser Extensions Chrome, Opera Chrome, Opera
Mobile App iOS, Android iOS, Android
Usability Level Easy Moderate

Sellerboard User Interface and Ease of Use

Selerboard’s web version opted for a simple interface with a sidebar menu that’s accessible anywhere on the website. This makes it easy to navigate the software and familiarize with the placements of key features.

I rarely experienced errors or bugs when using Sellerboard’s tools. This is also true for Sellerboard’s Chrome extension, which allows fast access to some tools directly from the Amazon website.

Helium 10 User Interface and Ease of Use

Like Sellerboard, Helium 10 has a simple user interface and design for easy access

Most importantly, the speed at which its tools fetch data is commendable!

It also helps that Helium 10 allows you to favorite 7 tools on its web app. 

With this, you can quickly navigate to your most used tools.

Despite Helium 10’s easy-to-navigate website layout, beginners may struggle to keep up with the platform’s various moving parts. After all, there are over 30 tools to choose from. 

In light of this, it may take a steep learning curve to get the best out of all of Helium 10’s features.

Helium 10 has also loaded its browser extension with additional tools for accessing research datasets and other vital metrics directly from the Amazon website.

For instance, you get a Sales Estimator that helps uncover how profitable a product is and how much you can make by selling such product(s).

The extension wears a simple design for optimal user experience. Also, it hardly ever throws up errors and maintains the same high-speed output as Helium 10’s web version.


Overall, Sellerboard and Helium 10 offer a quality user experience. However, Sellerbaord wins because it’s more beginner-friendly than Helium 10.

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Support and Resources

Customer support is an essential factor when considering the overall user experience of a platform. With this in mind, I examined and compared the customer support culture at Sellerboard and Helium 10.

Sellerboard Support and Resources

You can reach Sellerboard via or live chat. I rely on the live chat more as queries are answered almost instantly.

For instance, it took less than 1 minute to get a response on my inquiry

Likewise, the tone of the response was brief and professional, indicating that Sellerboard has trained support staff.

On top of that, Sellerboard offers learning resources on its blog page to help users navigate the platform. You’ll also get access to Sellerboard’s podcasts and guides via the blog section to gain better insights into how the tool works.

Helium 10 Support and Resources

Helium 10, like Sellerboard, answers complaints via email and live chat

However, Helium 10 combines automation with human support to handle user traffic on its live chat.

So, it’s not uncommon that the initial responses you’ll get via the live chat will be suggested articles the system believes will answer your questions.

If you don’t find the suggested articles helpful, you can insist on speaking to an agent, and you’ll be connected to one almost immediately.

Once I connected with a support staff member, I got a satisfactory response to my inquiry, proving that Helium 10 has a well-trained customer support team.

You can also reach Helium 10 by submitting an email ticket, but the responses may come in hours later. Of course, you’ll get the same quality and depth of response from a trained support staff, but the wait time might be too long.

Finally, Helium 10 provides a wide array of paid and free learning resources to improve users’ learning curve. There’s the help center, which is loaded with guides on how to use Helium 10. Alternatively, you can watch tutorials, listen to podcasts, read case studies, watch YouTube videos, or register for Helium 10 courses.


Both platforms have impressive customer support systems, but Helium 10 provides more learning resources than Sellerboard. Therefore, Helium 10 takes this round.

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What Marketplaces Do Sellerboard and Helium 10 Support?

Sellerboard and Helium 10 enable their services across 21 Amazon marketplaces. 

Here are the marketplaces supported by the two platforms.

Amazon Marketplace Sellerboard Helium 10
Amazon US (
Amazon Canada (
Amazon Mexico (
Amazon UK ( 
Amazon France (
Amazon Germany (
Amazon Italy (
Amazon Brazil (
Amazon Spain (
Amazon India (
Amazon Japan (
Amazon China ( X
Amazon Netherlands (
Amazon Poland (
Amazon Sweden (
 Amazon Turkey (
Amazon Saudi Arabia (
 Amazon Egypt (
Amazon UAE (
Amazon Australia (
 Amazon Singapore (
Amazon Belgium ( X

While Helium 10 supports 21 Amazon marketplaces, some tools are unavailable in selected countries. You can read our Helium 10 marketplace guide to know the tools available in your preferred marketplace.

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Frequently Asked Questions

You don’t need to get Helium 10 and Sellerboard, as Helium 10 offers a variant of almost every feature on Sellerboard. This is in addition to its broad range of research tools and critical daily Amazon operation management solutions.

Hence, it’s best to get Helium 10 at any stage of your Amazon business where you need support managing and optimizing daily operations.

Which Amazon Seller Tool Is Better: Sellerboard or Helium 10?

Sellerboard and Helium 10 are quality Amazon seller tools. However, when put side-by-side, Helium 10 has a significant advantage over Sellerboard in certain areas, as summarized in the table below.

Overview Sellerboard Helium 10
Plans and Pricing
Data Accuracy
Platforms, Interface, Ease of Use
Support and Resources

Note that this doesn’t take anything away from Sellerboard, which showed a good performance in the user experience test.

Want to try Helium 10 for your Amazon FBA or FBM business? Enjoy a 20% discount on your Helium 10 subscription and boost your Amazon business today.


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