- Ease of Use: Optimized UIs, with some clutter due to extensive features
- Pricing: $39 – $279 per month
- Ease of Use: Good user interfaces with a lot of support from Perpetua’s team
- Pricing: $250 – $550 per month + % of Ad Spend
Helium 10 is a household name among Amazon sellers, offering various tools for inventory management, marketing, keyword and product research. Even so, Perpetua has enough credentials to compete against Helium 10 in the Amazon PPC toolset niche.
So, is it worth switching from the Swiss Army Knives of Amazon tools in Helium 10 to the highly specialized Perpetua?
I’ve done the legwork and tested both tools so you don’t have to, and I’ve revealed the best one to put your money on.
Helium 10 vs. Perpetua Comparison: Overview
| Helium 10 | Perpetua | |
|---|---|---|
| Rating | 4.9 ★★★★★ | 4.7 ★★★★★ |
| Price | $39 - $279 per month | $250 - $550 per month + % of Ad Spend |
| Coupons | Get Helium 10 Discount | - |
| Ease of Use | Easy | Easy |
| Key Features | Insights dashboard, product, and keyword research, Adtomic | Amazon, Instacart, Target and Walmart Advertising |
| Supported Marketplaces | 21 | 21 |
| Support and Resources | Knowledge base, FAQs, YouTube, blogs, podcasts, 24/7 live chat, email | Email, live chat, articles, video |
Plans and Pricing
I don’t simply consider how much Amazon seller tools slap on their plans, but what they offer for the pricing.
But first, how much does Perpetua cost compared to Helium 10?
| Plan | Helium 10 | Perpetua |
|---|---|---|
| Free Version | Freemium plan | Not Available |
| Monthly Price | $39 - $279 per month (Adtomic, $199 per month + 2% of Ad spend > $10K) | $250 - $550 + Ad spend % |
| Annual Price | $29 - $229 per month ($348 - $2,748 paid annually) | Not Available |
| Risk-Free Trial | Not Available | Not Available |
| Discount | Helium 10 Deals | - |
Helium 10 is significantly cheaper than Perpetua, so it’s more friendly towards new Amazon sellers on a budget. For context, Helium 10’s entry-level subscription is $211 cheaper than what’s available at Perpetua.
However, you won’t get PPC support on the basic Helium 10 plans. Its Adtomic PPC management tool costs $199 monthly, excluding the basic plan.
Furthermore, Helium 10 has a more flexible pricing structure, allowing freemium and discounted annual plans. Unfortunately, Perpetua doesn’t offer these.
Helium 10 wins with lower and better pricing. It also offers more tools for the asking price, and you can get ad support cheaper on the entry-level plan.
Features
I compared Helium 10’s features against Perpetua’s to determine the ideal toolset for Amazon sellers. As you’ll see, Perpetua only focuses on one core feature.
| Feature | Helium 10 | Perpetua |
|---|---|---|
| Product Research | ✔ | ✗ |
| Keyword Research | ✔ | ✗ |
| Browser Extension | ✔ | ✗ |
| Listing Optimization | ✔ | ✗ |
| Alerts | ✔ | ✗ |
| Inventory Management | ✔ | ✗ |
| Refund Management | ✔ | ✗ |
| Amazon PPC | ✔ | ✔ |
| Walmart Advertising | ✗ | ✔ |
| Instacart advertising | ✗ | ✔ |
| Market Tracker | ✔ | ✗ |
| Keyword Tracker | ✔ | ✗ |
| Rank Tracker | ✔ | ✗ |
| Profits Dashboard | ✔ | ✗ |
| Supplier Research | ✔ | ✗ |
| Tools for Walmart | ✔ | ✔ |
| Free Tools | ✔ | ✔ |
Helium 10 provides a full range of tools to help Amazon sellers start, grow, and scale their business. In comparison, Perpetua only offers Amazon PPC tools, so it has a limited scope.
Interestingly, Helium 10 rivals Perpetua’s offering with Adtomic, an AI-assisted Amazon PPC management tool. The best part is that you can combine Helium 10’s in-app product and keyword research tools with Adtomic for a winning Amazon PPC strategy!
Hence, if you’re looking for a comprehensive toolset at the right price, Helium 10 is the clear choice. However, Perpetua’s focus on advertising means its features are more developed for this purpose.
Helium 10 is an all-in-one Amazon software solution, while Perpetua only offers help with Amazon PPC campaigns.
Platforms, Interface, and Ease of Use
I evaluated the usability of Helium 10 and Perpetua to help you understand the learning curve associated with each tool. This will help you set realistic expectations before loading up either software.
| Helium 10 | Perpetua | |
|---|---|---|
| Browser Extensions | Chrome | Not available |
| Mobile App | iOS, Android | Not Available |
| Usability Level | Easy | Easy |
Helium 10 and Perpetua provide optimized user interfaces, ensuring even beginners can use the tools without a steep learning curve. The clean UI designs reduce clutter where possible to help users navigate between menus and execute a strategy.
However, Helium 10’s larger tool selection means there’s a lot more to sift through.
Thankfully, these tools are arranged under different categories to help you find what you need faster.
In fact, you can star your favorite Helium 10 tools for faster access whenever you’re in your dashboard.
Furthermore, Helium 10 provides a Chrome extension and mobile apps to ensure you don’t have to log in to the web app to use its tools. While the mobile apps don’t have full functionality, you can still manage Amazon PPC campaigns, check sales, and monitor profits.
Helium 10 and Perpetua are easy to use, but Helium 10 wins with its Chrome extension and mobile app support. This expands the usability of the platforms by giving users more options.
Support and Resources
Which of Helium 10 and Perpetua offer the best customer support, hands-on training, case studies to make your life simpler, and other support channels?
I dug into every available channel on either provider to test their efficiency.
You can read what I found below.
Helium 10 Support and Resources
Helium 10 provides direct customer support through email and live chat.
I’ve tested the live chat several times, and the average response time is 3-5 minutes.
Also, email support staff typically respond with helpful answers within 24 hours.
For example, I asked about the Elite plan availability and got a detailed answer without delay!
Also, Helium 10 offers a podcast, tutorial videos, and case studies. These combine to help new and existing Amazon sellers unlock the full potential of its tools.
Perpetua Support and Resources
Perpetua matches Helium 10 on the live chat offering, boasting an average response time of 5 minutes. It also runs a knowledge base with articles that help you understand how to use its tools.
I also checked its YouTube channel, where you get 200+ videos detailing how to use the ad management platform effectively and showing real-life case studies from users.
Besides the basic support channels, Perpetua offers customized community and expert support, depending on your subscription tier. You can get access to a
- Slack community;
- Support team;
- Customer success team; and
- Quarterly business review
Helium 10 has something similar with its monthly expert training, in-person workshops, and private Facebook group, but these will cost you (around $99 monthly each).
Perpetua provides more advanced training and support, which includes an extensive YouTube library and workshops, so it wins this category.
Frequently Asked Questions
Do Helium 10 and Perpetua Support All Amazon Marketplaces?
Helium 10’s and Perpetua’s tools work across 21 Amazon marketplaces, which include South America, North America, Asia, and Europe. However, Perpetua’s feature availability (such as Sponsored Products support) depends on what Amazon marketplaces already have such support from Amazon.
Final Verdict
Helium 10 suits beginner, intermediate, and advanced Amazon sellers who want a more comprehensive range of tools with wider pricing flexibility. However, Perpetua is better suited for intermediate and advanced Amazon sellers seeking custom and detailed Amazon PPC campaign support.
| Overview | Helium 10 | Perpetua |
|---|---|---|
| Plans and Pricing | ✔ | ✗ |
| Features | ✔ | ✗ |
| Platforms, Interface, Ease of Use | ✔ | ✗ |
| Support and Resources | ✗ | ✔ |
Helium 10 is the winner due to its bigger toolset offering, better pricing options, and more extensive resources library.
Try Helium 10 and Perpetua to compare them for yourself. You can get up to 20% off your first Helium 10 plan with these juicy discounts.
Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.
