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Helium 10 vs. Perpetua: Here’s Which One to Buy!

Best for Amazon FBA
Helium10 logo
4.9 / 5
  • Ease of Use: Optimized UIs, with some clutter due to extensive features
  • Pricing: $39 – $279 per month
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Good for PPC
perpetua logo
4.7 / 5
  • Ease of Use: Good user interfaces with a lot of support from Perpetua’s team
  • Pricing: $250 – $550 per month + % of Ad Spend

Helium 10 is a household name among Amazon sellers, offering various tools for inventory management, marketing, keyword and product research. Even so, Perpetua has enough credentials to compete against Helium 10 in the Amazon PPC toolset niche.

So, is it worth switching from the Swiss Army Knives of Amazon tools in Helium 10 to the highly specialized Perpetua?

I’ve done the legwork and tested both tools so you don’t have to, and I’ve revealed the best one to put your money on.

Helium 10 vs. Perpetua Comparison: Overview

  Helium 10 Perpetua
Rating 4.9 ★★★★★ 4.7 ★★★★★
Price $39 - $279 per month $250 - $550 per month + % of Ad Spend
Coupons Get Helium 10 Discount -
Ease of Use Easy Easy
Key Features Insights dashboard, product, and keyword research, Adtomic Amazon, Instacart, Target and Walmart Advertising
Supported Marketplaces 21 21
Support and Resources Knowledge base, FAQs, YouTube, blogs, podcasts, 24/7 live chat, email Email, live chat, articles, video

Plans and Pricing

I don’t simply consider how much Amazon seller tools slap on their plans, but what they offer for the pricing.

But first, how much does Perpetua cost compared to Helium 10?

Plan Helium 10 Perpetua
Free Version Freemium plan Not Available
Monthly Price $39 - $279 per month (Adtomic, $199 per month + 2% of Ad spend > $10K) $250 - $550 + Ad spend %
Annual Price $29 - $229 per month ($348 - $2,748 paid annually) Not Available
Risk-Free Trial Not Available Not Available
Discount Helium 10 Deals -

Helium 10 is significantly cheaper than Perpetua, so it’s more friendly towards new Amazon sellers on a budget. For context, Helium 10’s entry-level subscription is $211 cheaper than what’s available at Perpetua.

However, you won’t get PPC support on the basic Helium 10 plans. Its Adtomic PPC management tool costs $199 monthly, excluding the basic plan.

Furthermore, Helium 10 has a more flexible pricing structure, allowing freemium and discounted annual plans. Unfortunately, Perpetua doesn’t offer these.


Helium 10 wins with lower and better pricing. It also offers more tools for the asking price, and you can get ad support cheaper on the entry-level plan.

Helium10 logo


I compared Helium 10’s features against Perpetua’s to determine the ideal toolset for Amazon sellers. As you’ll see, Perpetua only focuses on one core feature.

Feature Helium 10 Perpetua
Product Research
Keyword Research
Browser Extension
Listing Optimization
Inventory Management
Refund Management
Amazon PPC
Walmart Advertising
Instacart advertising
Market Tracker
Keyword Tracker
Rank Tracker
Profits Dashboard
Supplier Research
Tools for Walmart
Free Tools

Helium 10 provides a full range of tools to help Amazon sellers start, grow, and scale their business. In comparison, Perpetua only offers Amazon PPC tools, so it has a limited scope.

Interestingly, Helium 10 rivals Perpetua’s offering with Adtomic, an AI-assisted Amazon PPC management tool. The best part is that you can combine Helium 10’s in-app product and keyword research tools with Adtomic for a winning Amazon PPC strategy!

Hence, if you’re looking for a comprehensive toolset at the right price, Helium 10 is the clear choice. However, Perpetua’s focus on advertising means its features are more developed for this purpose.


Helium 10 is an all-in-one Amazon software solution, while Perpetua only offers help with Amazon PPC campaigns.

Helium10 logo

Platforms, Interface, and Ease of Use

I evaluated the usability of Helium 10 and Perpetua to help you understand the learning curve associated with each tool. This will help you set realistic expectations before loading up either software.

  Helium 10 Perpetua
Browser Extensions Chrome Not available
Mobile App iOS, Android Not Available
Usability Level Easy Easy

Helium 10 and Perpetua provide optimized user interfaces, ensuring even beginners can use the tools without a steep learning curve. The clean UI designs reduce clutter where possible to help users navigate between menus and execute a strategy.

However, Helium 10’s larger tool selection means there’s a lot more to sift through. 

Thankfully, these tools are arranged under different categories to help you find what you need faster.

In fact, you can star your favorite Helium 10 tools for faster access whenever you’re in your dashboard.

Furthermore, Helium 10 provides a Chrome extension and mobile apps to ensure you don’t have to log in to the web app to use its tools. While the mobile apps don’t have full functionality, you can still manage Amazon PPC campaigns, check sales, and monitor profits.


Helium 10 and Perpetua are easy to use, but Helium 10 wins with its Chrome extension and mobile app support. This expands the usability of the platforms by giving users more options.

Helium10 logo

Support and Resources

Which of Helium 10 and Perpetua offer the best customer support, hands-on training, case studies to make your life simpler, and other support channels?

I dug into every available channel on either provider to test their efficiency. 

You can read what I found below.

Helium 10 Support and Resources

Helium 10 provides direct customer support through email and live chat

I’ve tested the live chat several times, and the average response time is 3-5 minutes

Also, email support staff typically respond with helpful answers within 24 hours.

For example, I asked about the Elite plan availability and got a detailed answer without delay!

Also, Helium 10 offers a podcast, tutorial videos, and case studies. These combine to help new and existing Amazon sellers unlock the full potential of its tools.

Perpetua Support and Resources

Perpetua matches Helium 10 on the live chat offering, boasting an average response time of 5 minutes. It also runs a knowledge base with articles that help you understand how to use its tools.

I also checked its YouTube channel, where you get 200+ videos detailing how to use the ad management platform effectively and showing real-life case studies from users.

Besides the basic support channels, Perpetua offers customized community and expert support, depending on your subscription tier. You can get access to a

  • Slack community;
  • Support team;
  • Customer success team; and
  • Quarterly business review

Helium 10 has something similar with its monthly expert training, in-person workshops, and private Facebook group, but these will cost you (around $99 monthly each).


Perpetua provides more advanced training and support, which includes an extensive YouTube library and workshops, so it wins this category.

perpetua logo
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Frequently Asked Questions

Helium 10’s and Perpetua’s tools work across 21 Amazon marketplaces, which include South America, North America, Asia, and Europe. However, Perpetua’s feature availability (such as Sponsored Products support) depends on what Amazon marketplaces already have such support from Amazon.

Final Verdict

Helium 10 suits beginner, intermediate, and advanced Amazon sellers who want a more comprehensive range of tools with wider pricing flexibility. However, Perpetua is better suited for intermediate and advanced Amazon sellers seeking custom and detailed Amazon PPC campaign support.

Overview Helium 10 Perpetua
Plans and Pricing
Platforms, Interface, Ease of Use
Support and Resources

Helium 10 is the winner due to its bigger toolset offering, better pricing options, and more extensive resources library.

Helium10 logo

Try Helium 10 and Perpetua to compare them for yourself. You can get up to 20% off your first Helium 10 plan with these juicy discounts.


Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.

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