- Ease of Use: Easy to use with minimal learning curve
- Pricing: $39 to $279 monthly
- Data Accuracy: High
- Ease of Use: Best for intermediate or advanced sellers
- Pricing: from $895 per month
- Data Accuracy: High
Helium 10 handles almost every aspect of selling on Amazon, from researching new products and tracking keywords to optimizing listings. Hence, it’s one of the most recommended software for Amazon sellers.
On the other side of the aisle stands Quartile, a leading eCommerce ad optimization tool that uses AI technology to automatically manage ad campaigns according to set goals.
So, how do these top software programs compare? Which should you use for your business? Let’s find out.
Helium 10 vs. Quartile Comparison: Overview
Look at how Helium 10 and Quartile compare on pricing, features, ease of use, etc.
| Â | Helium 10 | Quartile |
|---|---|---|
| Rating | 4.9 ★★★★★ | 4.8 ★★★★★ |
| Price | $39 to $279 monthly | From $895 monthly |
| Coupons | Get 20% OFF for 6 Months | Get 35% OFF for 3 Months |
| Ease of Use | Beginner-friendly | For advanced sellers |
| Data Accuracy | High | High |
| Key Features | Product research, keyword research, listing optimization, market tracking, sales analytics | Ad optimization, automated bidding, hourly bidding, customer retargeting, advertising analytics |
| Support and Resources | Help center, email support, live chat, YouTube channel, webinars, case studies, Amazon seller courses | Email support, phone support, dedicated account manager, YouTube channel, case studies |
Helium 10 vs. Quartile: Plans and Pricing
Quartile charges a flat fee based on monthly ad spend, so you must book a demo with the team to get a quote. On the other hand, Helium 10 offers transparent pricing tiers, including add-ons for extra features like ad management.
| Plan | Helium 10 | Quartile |
|---|---|---|
| Free Version | Yes | No |
| Monthly Price | $39 to $279 | Starts at $895 |
| Annual Price | 25% OFF | N/A |
| Risk-Free Trial | Available | Not Available |
| Discount | Get 20% OFF | GET 35% OFF |
Helium 10’s pricing plans are spread across three tiers based on features.Â
Therefore, the higher the tier, the more features you can access.
In contrast, Quartile’s pricing is fixed according to your monthly ad spend.Â
You can still access all of Quartile’s features regardless of the pricing tier. Yet, Helium 10’s plans have several merits over Quartile’s.
First, the paid plans are affordable, starting at $39. Even when you add Helium 10’s Adtomic (starting at $199 monthly) to its biggest plan (Diamond), it’s still cheaper than Quartile.
On the other hand, Quartile charges $895 per month for businesses spending less than $10,000 on ads monthly.
Furthermore, Helium 10 offers discounted annual pricing and a limited free version, both unavailable at Quartile.
Finally, most entry-level businesses on Quartile spend a minimum of $3,000 monthly on ads. Therefore, purchasing Quartile may not be advisable for a small business.
However, Quartile is a worthwhile investment if you run tons of eCommerce ads since it’s specialized for this function, as you’ll see later in this article.
Helium 10 is a more affordable option with an add-on that offers similar features to Quartile at a cheaper price.
Quartile vs. Helium 10: Features
Helium 10 is the go-to software for growing and maintaining your Amazon business, while Quartile is the one-stop shop software for optimizing Amazon and other eCommerce platform ads.
| Feature | Quartile | Helium 10 |
|---|---|---|
| Product Research | ✗ | ✔ |
| Keyword Research | ✗ | ✔ |
| Market Tracking | ✗ | ✔ |
| PPC Campaign Management | ✔ | ✔ (via Adtomic) |
| Amazon DSP Ads | ✔ | ✗ |
| Google Ads | ✔ | ✗ |
| Criteo Ads | ✔ | ✗ |
| Instacart Ads | ✔ | ✗ |
| Walmart Ads | ✔ | ✗ |
| Meta (FB & IG) Ads | ✔ | ✗ |
| Inventory Management | ✗ | ✔ |
| Amazon Marketing Cloud | ✔ | ✗ |
| Sales Estimation | ✗ | ✔ |
| Listing Optimization | ✗ | ✔ |
| Ads Analytics | ✔ | ✔ (via Adtomic) |
| Sales Analytics | ✗ | ✔ |
Helium 10 has many features for product research, keyword research, market tracking, sales analytics, and listing optimization. For that reason, it’s suitable for all types of Amazon sellers at all levels. Essentially, it’s an all-in-one tool for your day-to-day Amazon business.
Yet Helium 10 lacks in-built ad optimization and management. In contrast, Quartile leads the way in ads.
Quartile handles PPC-related tasks like hourly campaign bids and optimization based on set goals, standing out with its machine learning and artificial intelligence. Hence, it can analyze Amazon ads and seamlessly optimize and adjust parameters for higher profit.
However, Helium 10 can’t be ignored here because it offers an ad management platform via its Adtomic add-on. Adtomic provides features similar to Quartile, including automated bidding and AI optimization, but it falls short because it focuses on Amazon PPC (+ Walmart) ads alone.
Conversely, Quartile manages several Amazon ad types, including PPC and DSP ads.Â
It also covers Walmart, Facebook, Google, InstaCart, and other eCommerce ad channels.
Yet, while advertising is a significant part of selling online, and Helium 10 comes nowhere near Quartile for that, it is a vital all-in-one software for growing your Amazon business.
Many sellers aren’t running enough campaigns for Quartile to benefit them, considering the recommended entry-level ad budget ($3,000). Secondly, running ads should be combined with other selling aspects, such as finding new keywords, optimizing listings, and managing reviews, all offered by Helium 10.
Helium 10 works for most Amazon sellers because of its extensive suite of tools. Its Adtomic add-on also offers PPC ad optimization for Amazon and Walmart.
Helium 10 vs. Quartile: Data Accuracy
Even though Helium 10 and Quartile aren’t very similar, they offer Amazon PPC optimization and automation tools. For this section, I carefully reviewed user reviews on Helium 10’s Adtomic and Quartile for Amazon ads.
Here’s how users reported both software’s accuracy:
Helium 10 Accuracy
Helium 10’s Adtomic pulls in data from Amazon Seller Central to automate campaign optimization. According to user feedback, Adtomic is accurate for the most part, as it can provide accurate bid suggestions on manual campaigns.
The only significant negative feedback is inaccurate ad spend reports and slow bid suggestions. Also, data accuracy varies per niche, so be wary of that.
In addition, some users have complained that Adtomic can be slow to sync ad data from Amazon, which is inconvenient at worst but still accurate when it’s done.Â
Overall, I recommend maximizing Helium 10’s videos and articles on Adtomic to understand how the platform works before you start using it.
In some cases, if you believe you’re getting the wrong ACoS, TACoS, ROAS, or other data, please speak with customer support staff. This might be a bug, but it could also be due to how your account is set up or how Helium 10 makes some calculations on your campaigns.
Quartile Accuracy
Quartile’s accuracy lies in correctly analyzing Amazon ads and making the correct AI optimization tweaks to increase profit and hit ad campaign goals like Return on Ad Spend (RoAS) and Advertising Cost of Sales (ACoS).
However, the feedback on Quartile’s accuracy is mixed. Some users say the software fails to meet set ad goals, and the automated bids don’t work. Other users have only good things to say about it, praising how it’s significantly increased their ROAS.
One thing is clear: users mostly get the best results when they allow Quartile’s machine-learning models to analyze data for a few months.
Likewise, I recommend requesting a new account manager if you’re not seeing the results you want in your PPC management. In most cases, users had a poor experience due to the expertise of the account manager involved.
This round ends in a draw between Helium 10 and Quartile. While they handle Amazon ads differently, and Quartile works with some other platforms, testimonies of their accuracy are almost on par.
Quartile vs. Helium 10: Platforms, Interface, and Ease of Use
Quartile and Helium 10 are easy to use because they’re well-designed and easy to navigate.
| Â | Quartile | Helium 10 |
|---|---|---|
| Browser Extensions | No | Chrome |
| Mobile App | No | Yes |
| Usability Level | Easy | Easy |
Even though Helium 10 ships many features per account, getting familiar with the software is still easy. New users get customized onboarding steps, and each tool has a video tutorial linked to it.
On the other hand, Quartile offers a demo plus personalized onboarding to new users. Since the software revolves around advertising, you won’t have to get used to many features.Â
Unfortunately, you can only access your Quartile account via the web app.Â
In contrast, Helium 10 provides access via a Chrome extension, a mobile app, and a website.
It might seem like a browser extension wouldn’t do much on Quartile, but scanning great keywords from competitor ads would have been great while browsing the Amazon marketplace. Likewise, a Quartile browser extension would help track rich listings in your niche and use their insights to improve yours, among other things.
With Helium 10’s Chrome extension, you can quickly research a niche, find review insights, uncover top niche keywords, and calculate potential profits from selling a product.
In addition, Helium 10 offers a mobile version with a dialed-down edition of its web app.Â
This app lets you track your sales metrics, scan Amazon product barcodes, top-ranking keywords, keyword search volumes, and more!
Helium 10 has a well-designed interface, offers a Chrome extension for live research, and provides a mobile app for easy account overview.
Helium 10 vs. Quartile: Support and Resources
What happens when a problem shows up in software and you need to speak to an expert fast? Let’s explore how Helium 10 and Quartile support their users.
Helium 10 Support and Resources
You can live chat with a Helium 10 support agent via a visible chat box after you’ve logged into your account. You can also email to get a response within a few hours.Â
Unfortunately, there’s no phone support.
If you don’t need to speak to someone but want to look up an issue, you can check out Helium 10’s help center, which contains dozens of articles explaining how to navigate each feature. Also, look at the YouTube channel, which includes podcast episodes and webinars.
Furthermore, Helium 10 runs case studies that show how successful Amazon businesses were built with Helium 10 from the ground up. Finally, Helium 10 offers Freedom Ticket and Amazon PPC Academy courses, covering how to build a profitable FBA business and launch successful PPC ad campaigns.
Quartile Support and Resources
While it doesn’t have the same wide range of resources and support as Helium 10, Quartile offers more personalized support.
For instance, every new user gets a live demo and personalized onboarding.Â
Each user is assigned an account manager who’s readily available to help solve any problems. Furthermore, Quartile offers phone support, which Helium 10 doesn’t have.
Additionally, there’s email support, a blog, and a YouTube channel. However, Helium 10’s YouTube channel has much more content than Quartile’s, although that’s understandable since Helium 10 has more features.
However, Quartile’s YouTube channel lacks depth of content on the software itself.Â
So, you’ll have to rely on the demo and your personal account manager to figure out the tool.
Quartile offers very personalized support, which most users appreciate.
Helium 10 vs. Quartile: Final Verdict
Helium 10 (discounts available) works for all Amazon seller levels because of its extensive features. Therefore, it’s ideal for those who don’t need to focus on advertising as much but must work on other aspects of their business.
On the other hand, Quartile (check coupons) is excellent for mid-to-large-sized businesses that already spend a lot on e-commerce ads. After all, Quartile can help optimize your ads to reach customers on and off Amazon, but at a healthy cost.
| Overview | Helium 10 | Quartile |
|---|---|---|
| Plans and Pricing | ✔ | ✗ |
| Features | ✔ | ✗ |
| Data Accuracy | Draw | Draw |
| Platforms, Interface, Ease of Use | ✔ | ✗ |
| Support and Resources | ✗ | ✔ |
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