Top 10 SmartScout Alternatives for Amazon Sellers in 2025

By Adam Wood
Updated on August 4, 2025

SmartScout is one of the most popular tools for Amazon sellers – and for good reason. It offers deep insights into brands, sellers, and subcategories, and it keeps getting better with new features.

But if you’re exploring other options – whether for pricing, features, or fit – this guide breaks down the top SmartScout alternatives to consider in 2025.

Tool	Best For	Key Feature	Starting Price
Helium 10	All-in-one solution	Product + keyword research with AI	$39/month
Jungle Scout	Supplier & sales validation	Sales estimates + supplier database	$49/month
AMZScout	Entry-level product research	Sales tracker + browser tools	$59.99/month
Viral Launch	Launches & PPC	Market Intelligence + Kinetic PPC	$69/month
Seller Assistant	Arbitrage + Restrictions Check	Chrome extension + IP alerts	$29.99/month
SellerAmp	RA/OA + Profit Calculation	ROI tools + Buy Box tracking	$19.95/month
Sellerboard	Profit tracking + PPC	Real-time analytics + refund automation	$15/month
Data Dive	Deep keyword & listing SEO	Listing optimization with keyword depth	$39/month
Seller 365	All-in-one wholesale ops	10 tools for sourcing, pricing, profits	$69/month

Helium 10: Best All-in-One SmartScout Alternative

Helium 10 is the most widely used Amazon seller tool – and for good reason. It’s a full-suite platform with over 30 tools covering every stage of the selling process, from product research to inventory and ad management.

While SmartScout has stepped up with tools like Keyword Detective and AI Listing Architect, Helium 10 still leads in overall depth and integration. Its keyword tools (Cerebro and Magnet) are backed by large-scale Amazon data and tightly linked with listing optimization, PPC, and performance analytics. You also get tools for inventory tracking, refund automation, profit analysis, and marketplace monitoring – all within one interface.

Helium 10 supports 21 Amazon marketplaces (vs. SmartScout’s 10) and includes Walmart tools, making it more versatile for international and multichannel sellers.

Pricing starts at $39/month, with more comprehensive features unlocked at higher tiers. While SmartScout is research-focused, Helium 10 delivers more value if you’re managing product listings, campaigns, and operations together.

Pros

Cons

Our Verdict: Helium 10 outperforms SmartScout in features, global reach, and long-term value. If you’re looking for an all-in-one platform that supports every aspect of your Amazon business, this is your best bet.

Jungle Scout: Best for Supplier Sourcing and Product Validation

Jungle Scout is one of the most trusted tools for Amazon product research – especially among private label sellers. It’s designed to help you validate product ideas, analyze competition, and connect directly with suppliers through its built-in supplier database.

Compared to SmartScout, which leans heavily into wholesale and brand-level analytics, Jungle Scout takes a more streamlined approach. It focuses on helping sellers discover high-demand products, estimate sales accurately, and find manufacturers – all in one dashboard.

In terms of global reach, Jungle Scout supports 18 Amazon marketplaces, just two short of Helium 10 and well ahead of SmartScout’s 10. That makes it a solid choice for sellers expanding internationally, especially within North America, Europe, and Asia.

Pricing starts at $49/month, which is slightly more than SmartScout’s base plan. It doesn’t include operations tools like PPC or inventory tracking, but what it does – product research, supplier sourcing, and sales analytics – it does very well.

Pros

Cons

Our Verdict: If you’re focused on finding the right product and sourcing it confidently, Jungle Scout is a strong pick. It’s not as feature-rich as Helium 10 or as brand-focused as SmartScout, but it nails the research and validation phase for FBA sellers.

AMZScout: Best Budget-Friendly Alternative for Product Research

AMZScout is a beginner-friendly Amazon research tool that helps sellers identify profitable products, track competitors, and estimate sales. It’s built for simplicity and speed, making it a solid starting point for new FBA sellers or those testing the waters with private label or arbitrage models.

While SmartScout provides deep catalog-level insights, AMZScout focuses more on product-level data. It includes essential tools like a product tracker, sales estimator, keyword explorer, and a browser extension to analyze listings directly on Amazon. You won’t find SmartScout’s seller maps or brand-level filters here, but you will get a much more accessible learning curve and intuitive layout.

AMZScout supports 12 Amazon marketplaces, covering key regions for sellers targeting North America and Europe. It also offers bundled plans that combine software with FBA training resources – ideal for those just starting out.

Pricing starts at $59.99/month, but it frequently offers discounts or lifetime deals, making it one of the most affordable SmartScout alternatives.

Pros

Cons

Our Verdict: AMZScout is a great SmartScout alternative for new sellers or side hustlers. It’s lighter in features but strong on value – especially if you’re starting out and want reliable data without overcomplicating the process.

Viral Launch: Best for Launch Strategies and Keyword-Powered PPC

Viral Launch is built for Amazon sellers who want to dominate product launches and scale with smarter keyword and ad strategies. Its tools are especially useful for private label brands aiming to break into competitive niches and rank fast.

Its Market Intelligence tool provides detailed insights into niche saturation, trend shifts, and keyword demand – ideal for planning launches. While SmartScout offers similar insights through tools like Subcategories, Traffic Graph, and Keyword Detective, Viral Launch connects that data directly to ad campaigns with its Kinetic PPC tool, giving sellers a smoother path from research to ranking.

Viral Launch supports multiple Amazon marketplaces for research tools like Product Discovery and Market Intelligence. However, core features like Listing Builder, Keyword Research, and Kinetic PPC are US-only, which limits full functionality outside the U.S.

Pricing starts at $69/month, and while it doesn’t offer a money-back guarantee, it does include a 14-day free trial to test the core tools.

Pros

Cons

Our Verdict: Viral Launch is a strong SmartScout alternative for US-based sellers focused on launches and ad performance. It offers deeper PPC and keyword campaign tools, though it’s more limited for international or operational use.

Seller Assistant: Best for Fast Product Scanning in Arbitrage and Wholesale

Seller Assistant is a smart sourcing tool built for online arbitrage, wholesale, and dropshipping. It helps you automatically spot profitable, high-margin products by scanning Amazon listings and supplier spreadsheets. With features like IP alerts, restrictions checker, and profit calculators, it’s built for sellers who need fast answers while evaluating ASINs.

While SmartScout focuses more on brand visibility and category-level research, Seller Assistant is a hands-on tool for sourcing decisions. It works at the product level and integrates directly into your workflow to flag opportunities and risks in real time.

Seller Assistant supports all Amazon marketplaces. However, some features – like displaying Keepa price history charts – depend on Keepa’s coverage. In unsupported regions, those charts may be missing, but Seller Assistant’s core tools remain unaffected.

Pricing starts from $29.99/month, similar to SmartScout’s basic plan. However, at this price you get access to Seller Assistant’s Pro plan – not a stripped-down version. The Starter plan is only available with an annual subscription, bringing the monthly cost down to $13.33/month.

Pros

Cons

Our Verdict: Seller Assistant isn’t trying to replace SmartScout – but if you’re running arbitrage, dropshipping, or wholesale, it’s one of the fastest and most practical tools out there. It simplifies sourcing, reduces risk, and gives you instant insights where it matters.

SellerAmp: Best for Arbitrage Profit Calculations and Buy Box Insights

SellerAmp is built for Amazon sellers doing online or retail arbitrage who need quick, data-driven decisions on individual ASINs. It shows ROI, profit margins, referral fees, and alerts for gating, hazmat, or IP risks – right from your browser or mobile app.

Unlike SmartScout, which focuses on high-level brand and seller analysis, SellerAmp is a bottom-up tool for fast product checks. It’s ideal when you’re scanning deals or wholesale lists and need instant answers – not market maps.

It supports seven core Amazon marketplaces, including the US, UK, Canada, Germany, France, Spain, and Italy, and includes a built-in eBay lookup for multi-channel sellers. However, there’s no support for Walmart or wider global marketplaces.

Pricing starts at $19.95/month, slightly cheaper than SmartScout’s entry plan. It’s a focused, tactical tool – great for arbitrage, not for private label or brand-building.

Pros

Cons

Our Verdict: SellerAmp doesn’t replace SmartScout’s market-mapping tools, but it’s a perfect add-on for arbitrage sellers. If your priority is speed, simplicity, and profitable decisions at the product level – it’s a smart, cost-effective choice.

Sellerboard: Best for Profit Tracking and Amazon PPC Analytics

Sellerboard is a profit analytics tool designed for Amazon sellers who want to understand their actual margins. It tracks every expense – from FBA fees and refunds to PPC costs and storage – giving you a clear picture of what you’re really earning.

Where SmartScout focuses on upfront research and seller discovery, Sellerboard takes over once you’re actively selling. It’s built to help you measure what’s working, manage ad performance, and improve your bottom line over time. The platform includes built-in PPC analytics, automation tools, and even listing monitoring to detect changes that could affect rankings or conversions.

Sellerboard supports a wide range of Amazon marketplaces and also integrates with Shopify, Walmart, and eBay, making it ideal for multichannel sellers looking to centralize performance tracking.

Pricing starts at $15/month, with a generous 1-month free trial to test all features.

Pros

Cons

Our Verdict: Sellerboard isn’t a research tool like SmartScout – but it’s what you use after the research pays off. If you’re already selling and want to scale profitably with data-backed decisions, Sellerboard is one of the smartest tools you can add to your stack.

Data Dive: Best for Deep Keyword Research and Listing Optimization

Data Dive is built for serious Amazon sellers who want to rank higher and build stronger listings with data-driven strategies. It focuses on deep keyword research, reverse ASIN analysis, listing optimization, and PPC campaign setup – all structured around real competitor data and buyer search behavior.

Unlike SmartScout, which is great for discovering wholesale leads and mapping brands, Data Dive zeroes in on how to optimize your listings and content for visibility and conversions. It also includes tools like profit calculators, an AI listing copywriter, and a PPC campaign builder – making it especially useful for private label sellers looking to improve organic performance and ad ROI.

Pricing starts at $39/month, with higher tiers unlocking more features and seats. There’s also a freemium plan, and RevenueGeeks readers can unlock a free trial when subscribing through our exclusive link.

Pros

Cons

Our Verdict: If you’re focused on keyword performance, SEO strategy, and scaling PPC campaigns, Data Dive is one of the best SmartScout alternatives. It doesn’t offer seller lookups or catalog visibility – but for optimizing what you sell, it’s a precision tool.

Seller 365: Best for Scaling Operations After Research

Seller 365, developed by Threecolts, bundles 10 tools into a single platform – covering everything from sourcing and repricing to review alerts and profit tracking. It’s made for sellers who want to centralize and automate key operations after product research is done.

While SmartScout helps you discover profitable brands, sellers, and niches, Seller 365 helps you act on that research. It doesn’t replace SmartScout’s data exploration, but it’s a logical next step – offering tools like Tactical Arbitrage for sourcing, SmartRepricer for pricing automation, and InventoryLab for shipments and listings.

It’s ideal for wholesale and arbitrage sellers looking to scale without juggling multiple tools.

Plans start at $69/month, with full access to all tools and usage-based scaling. Some tools include mobile apps and browser extensions, boosting flexibility for on-the-go sellers.

Pros

Cons

Our Verdict: Seller 365 is a post-research powerhouse – not for finding what to sell, but for scaling how you sell it. It’s a smart SmartScout alternative for sellers who want to automate operations and streamline every stage after product discovery.

How I Created This List

Finding the right SmartScout alternative comes down to understanding what you actually need from your research tools and how different platforms approach those core functions.

I evaluated each tool based on their feature sets, user experience, and how well they address the specific use cases that bring sellers to SmartScout in the first place. Through hands-on testing via trials and demos, I focused on the practical workflows that matter most to working sellers.

My evaluation criteria:

Core research capabilities compared to SmartScout’s strengths
Marketplace coverage and tool integration options
Pricing structure and trial availability
Fit for different seller types (private label, wholesale, arbitrage)

This list includes both direct SmartScout competitors and specialized tools that excel in areas where you might need stronger functionality than SmartScout offers.

Final Thoughts

SmartScout is a powerful research tool – but it’s not built for everyone. If you’re managing ads, refining listings, or looking to automate more of your workflow, you might need something with a bit more range.

For most sellers, Helium 10 stands out as the best all-in-one alternative. It’s got the depth, features, and flexibility to grow with your business – whether you’re launching your first product or managing a full portfolio.

Want to see the difference for yourself? Try Helium 10 Now.

Try SmartScout Risk-FREE!

Create a Thriving Business on Amazon with SmartScout. Start, run, and grow your business with all the tools, training, and expertise you need.

Adam Wood

Adam Wood is a seasoned E-commerce Strategist and SaaS Analyst, acclaimed for empowering Amazon sellers with actionable strategies and advanced analytics insight. His expertise in leveraging technology for market success makes him a pivotal resource for both budding entrepreneurs and established online merchants. Adam's approach combines rigorous data analysis with a deep understanding of the nuances of e-commerce, positioning him as a leading authority in the Amazon FBA sphere.

Explore More

Helium 10 Market Tracker Explained Simply