Helium 10 has moved way beyond being just a keyword and product research tool. In 2026, Helium 10 uses AI in three core areas that impact your Amazon business every day: product research and launch planning, listing creation (with images and Posts), and PPC management.
In this article, we’ll break down exactly how Helium 10’s AI tools and features work and what they cost, so you can decide if upgrading for AI makes sense for your store.
Key Takeaways
- Helium 10 now uses AI for your product launch planning, listing creation, and PPC management.
- These AI tools help you launch faster, fix weak listings, and run campaigns with less manual work and better performance.
- Access to Helium 10’s main AI features starts on the Platinum plan.
What AI Tools Does Helium 10 Offer in 2026?
Helium 10 uses AI to support full workflows, not just single clicks. You feed it your product and keyword data; it uses its marketplace intelligence to suggest content, bids, and creatives that are more likely to convert.
Here’s where that shows up inside the platform.
Listing Builder AI
Listing Builder AI is your “write the whole listing in one place” tool inside Helium 10. You drop in your keywords and product details, and it helps you create the copy and generate AI images from the same screen.
Here’s how it typically works:
- Add your main keywords – usually pulled from tools like Cerebro and Magnet so you’re targeting the right searches.
- Enter your product details and key benefits – think features, use cases, target audience, and what makes your product different.
- Let the AI build the listing – it generates your title, bullet points, description, and backend search terms for you to review and edit.
- Review keyword coverage – the tool helps you make sure you’re not missing important money keywords, including for other marketplaces if you sell internationally.
- Generate AI images (optional) – click the “Generate AI Images” button in the top right to create product and lifestyle visuals you can use in your listing or Amazon Posts.
End result: you handle your listing text, keywords, and key images in one workflow instead of bouncing between different tools or waiting on a copywriter and designer.
This matters in 2026 because Amazon still rewards strong listings: better keyword rankings, higher conversion rates, and more efficient PPC. Instead of spending an hour writing and cross-checking everything, you can:
- launch new ASINs faster
- update weak or outdated listings
- localize listings for other marketplaces without hiring a translator
On top of that, Listing Builder now helps with Amazon Posts too. The AI can:
- write captions based on your product and keywords
- create matching images for those Posts
So you can keep a consistent posting schedule without staring at an empty caption box or waiting on a designer.
Helium 10 Ads (AI Advertising)
Helium 10 Ads is the part of Helium 10 that helps you stop babysitting campaigns all day. You tell it what you want to push and how aggressive you want to be, and the AI helps with the daily bidding and keyword grind.
Here’s how it plays out:
- Choose the products to advertise – pick the ASINs and marketplaces you actually want to push.
- Set your targets – define your ideal ACoS or TACoS so the system knows what “profitable” means for you.
- Build campaigns with smart suggestions – use recommended structures and keywords instead of guessing everything from scratch.
- Let AI tune bids and search terms – it adjusts bids, finds new converting keywords, and flags wasted spend.
- Add simple rules on top – turn on automations to scale winners, cut losers, and keep bad terms from eating your budget.
Bottom line: you stay in charge of strategy and budget, but you’re not stuck tweaking bids every morning.
This matters in 2026 because clicks are more expensive and competition is higher. With Ads helping in the background, it’s easier to keep campaigns profitable, scale spend when something works, and catch leaks before they wreck your margins.
Product Launchpad
Helium 10 Product Launchpad is your “is this product actually worth it?” helper inside Helium 10. You bring the idea, and it pulls together the data and AI insights so you’re not guessing.
Here’s how it works:
- Drop in your product idea – add your main keywords, niche, and a short description of what you’re thinking about selling.
- Get an AI-backed opportunity snapshot – see signals around demand, competition, price ranges, and how tough the market looks.
- Review profitability and logistics – use built-in profitability and logistics views to understand potential margin, fees, and shipping impact before you place an order.
- Build a keyword and content angle – identify the main keywords and angles you should target in your listing and ads from day one.
- Use the AI summary to decide – lean on the AI “summary” style insights to quickly decide whether this idea is worth pursuing or should be dropped.
Instead of guessing or relying on random YouTube opinions, you’re making launch decisions with data and AI in your corner. That’s huge in 2026, when bad product choices and weak launches get punished fast. Product Launchpad helps you filter out weak ideas earlier, focus your money on better opportunities, and go into each launch with a clearer strategy instead of hope.
Which Helium 10 Pricing Plans Include AI Features?
You start getting real access to Helium 10’s AI features from the Platinum plan (from $129/mo, or $99/mo with annual billing) and up.
- Free plan – fine for testing, but too limited for serious AI use.
- Platinum – the real entry point for AI: Listing Builder AI, Helium 10 Ads, and Product Launchpad, with usage limits that fit smaller catalogs and moderate ad spend.
- Diamond – same AI tools, higher limits and more flexibility for multi-brand sellers, higher PPC budgets, and frequent launches.
- Enterprise – custom setup for bigger teams and agencies.
For the full breakdown of plan limits, inclusions, and the latest pricing updates, you can check our dedicated Helium 10 pricing guide.
Frequently Asked Questions
Does Helium 10’s AI Support Non-English Marketplaces?
Yes, Helium 10’s AI does support non-English marketplaces.
Tools like Listing Builder AI can help you create listings in other languages (for example, German, French, Spanish, Japanese), as long as you’re targeting those marketplaces and using the right keyword sets.
In simple terms: if you’re selling in Europe or other international markets, you can still use Helium 10’s AI to optimize your listings and workflows – you’re not limited to just Amazon US and English.
Ready to Let Helium 10’s AI Do the Heavy Lifting?
If you’re tired of writing listings from scratch, babysitting PPC, and guessing your way through product launches, Helium 10’s AI can take a big chunk of that off your plate.
If you decide it’s a fit, you can save up to 20% on your Helium 10 subscription by signing up through our Helium 10 discount link – perfect if you’re starting on Platinum or upgrading to Diamond and want to keep costs under control.
If Helium 10 isn’t quite what you’re after, take a look at our best AI tools for Amazon sellers guide to see other tools that use AI to make selling on Amazon easier.
