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What Is Helium 10 Scribbles & How To Use It?

A fan favorite of Helium 10s lineup of All-In-One Suite, Scribbles is a tool that helps you optimize your Amazon listing.

If you are an Amazon seller, you know that optimizing your listing is the name of the game.

Yes, images are important, no doubt, but your listing copy is what helps rank your product, so they appear on search result pages or SRPs as they are also called.

And that’s where Scribbles from Helium 10 comes in. Part of Helium 10’s All-In-One Software Suite, Scribbles is a tool that helps optimize your Amazon listing.

Let’s take a deep dive to understand Helium 10 Scribbles in depth so you can convert customer clicks into sales with well-optimized product titles and descriptions.

What Is Helium 10 Scribbles?

Scribbles optimizes product listings and keywords on Amazon.

Backed by Helium’s years of experience in creating well-loved SEO & Amazon seller tools, Helium 10 Scribbles is a software that helps you write keyword-driven product titles, descriptions, and bullet points. It does this by suggesting keywords, highlighting keywords per search volume ranking, hiding used keywords, etc.

Scribbles helps direct customer traffic to your product page and allows potential customers to discover your products, leading to increased engagement and sales. By converting customer clicks into actual sales, the software helps boost your Amazon rankings, establishing you as a top seller in the e-commerce space.

Scribbles ensures that you use the optimal number of keywords and phrases to rank on Amazon without missing a single keyword or phrase. What’s more, it has a simple, easy-to-use layout that breaks down all the components of writing a great product listing into bite-sized parts, making the listing process easier and quicker.

If you find yourself stuck, simply click on the “Learn” button that’s prominent on the dashboard.

Here you can watch the PRO Training Video series to understand the basics of using the tool.

Helium 10 Scribbles also integrates with other tools in the Helium 10 suite, such as those below:

  • Cerebro
  • Frankenstein
  • Misspellinator

This is a double bonanza of sorts because now you can not only optimize your listings, but with the help of the other tools, you can also do the following to enable a seamless, optimized, and error-free listing process:

  • keep a close eye on the competition
  • process keywords
  • check for misspellings

Now that you have a fair idea about Helium 10 Scribbles, let us check out its salient features.

Read Also: What Is Helium 10 Adtomic?

Features of Helium 10 Scribbles

Helium 10 Scribbles comes packed with many useful features that make creating product listings a breeze. Let’s walk through the key features of this powerful tool.

Optimizes Keywords

The clever tool (Helium 10 Scribbles) ensures that you use as many relevant keywords as possible in your product title, description, and bullet points.

It also ensures that you add the right number of keywords to the front-end and back-end of your product listing to improve your ranking.

Relevant keywords

Modifies Text Field Lengths

If you sell products in more than one category, Helium 10 Scribbles allows you to change text field lengths. This means that you do not have to worry about checking if you’re meeting character limitations in different product categories.

The tool does it for you.

It goes one step further and modifies text fields, so they are of the mandated limit.

Populates The “Used Keywords” Data Field

Helium 10 Scribbles is designed so that you cannot miss out on adding pertinent keywords and phrases while drafting product listings. When adding a particular keyword to your listing, it automatically fills in the “used keywords” data field.

On the other hand, if you have not used a given keyword in your product title, description, or bullet points, the keyword will continue to be shown in the “unused keywords” data field, so you remember to use it.

Used keywords

Suggests Keywords

Helium 10 Scribbles not only creates a data field that highlights used and unused keywords, but it also throws up relevant suggestions for related keywords even as you type a particular keyword.

This helps you spread your net wide, broaden your keyword use, and rank higher on Amazon.

Provides Color Codes

While having a list of suggested keywords is great, it can be tricky to understand which ones to use and which ones to leave out. Helium 10 Scribbles offers color coding so you can identify and segregate keywords and key phrases at a simple glance.

Wondering how this works?

Pretty simple! In the “Words” section, you will see keywords in different colors based on the number of times they appear in phrases imported to the tool.

In the “Phrases” section, you’ll see key phrases in multiple colors based on their search volume on Amazon. For example, phrases in red signify the most searched phrases, followed by orange, green, and blue. The least searched phrases appear in black.

Crosses Out Or Hides Used Keywords

Once you’ve used a keyword or key phrase, Helium 10 Scribbles scratches out the word or phrase from the data field. It also shows a number above the crossed line to denote the number of times you’ve used the keyword or key phrase in the product listing.

If you don’t want to see the used key phrase at all, you can choose to hide it by clicking on the “Hide Used Phrases” button.

Ignores Used Keywords

If you don’t want to keep a count of the number of times a keyword has been used in your product listing, click on the “Ignore” button.

It hides the keyword frequency and allows you to keep adding a keyword without being notified of the number of times it has been used.

Retrieves Listing Drafts

A great feature of this tool is that it allows you to retrieve previous drafts of product listings.

If you happen to log out of Helium 10 and log in later, simply click on the “History” button to access your saved product listing.

To pick up where you left off, simply open your listing and click on “Restore.”

Click on the trash can icon if you wish to delete the listing forever.

Imports Listings

Helium 10 Scribbles has a handy “Import Listing” feature that allows you to import product listings to your Amazon Seller account from an existing Amazon ASIN.

This product ASIN can be your own or a competitor’s. The feature helps you analyze and study your competitor’s listing and incorporate changes to improve yours.

To import the product listing, click on the “Import Listing” button in the upper right corner of the page.

You will then see a column on the left side.

Paste in the Amazon ASIN in the ASIN or product URL field and then click on the “Apply” button.

Helium 10 Scribbles will automatically load the content from the product listing onto the dashboard.

Exports Listings

The tool allows you to export listings in TXT and CSV formats.

These exported files include the listing sections that you’ve filled in and the lists of used and unused keywords and key phrases. This feature enables you to use your product listings elsewhere or simply keep a record on your device.

Read Also: Helium 10 Seller Assistant Explained

Allows Multi-User Login

It can be cumbersome to have a single login option if you have a big team with multiple people responsible for creating product listings. Helium 10 Scribbles provides a multi-user login option, so team members can collaborate to create Amazon product listings without any inconvenience.

Sets Byte Count

You can also set a byte count in every section of the product listing.

When you create a product listing for the first time, Helium 10 Scribbles automatically sets a byte count that you can modify depending on the product category you’re creating a listing for.

Consistency in byte counts ensures uniformity in the length and structure of your various product listings. It also allows you to conform to the maximum byte count, so you do not exceed the limits specified by Amazon.

How to Use Helium 10 Scribbles?

The main reason we love Helium 10 Scribbles is that it’s fairly easy to use and can be adopted even by novice sellers on the platform.

To make it easier for you, let’s walk through a step-by-step process of using this tool.

Frankeenstein Output Settings

Step 1: Start Using Scribbles

Once you’ve generated a list of keywords and key phrases in Magnet or Cerebro and imported the list to Frankenstein, click on “Scribbles” on the bottom right of the page to narrow down your list based on search volume ranking.

This opens the Scribbles tool in a new tab.

Step 2: Optimize Keywords

Helium 10 Scribbles enables you to import up to 1,000 keywords or key phrases into the Listing Optimizer field. This field is on the left side of the Scribbles page.

You can also manually copy and paste the keyword list or type them individually into the Listing Optimizer field from Frankenstein or any other web page or document.

To optimize your list of keywords and key phrases as per the frequency and search volume, respectively, click on the blue “Apply” button at the bottom of the list.

This color codes the keywords and key phrases, allowing you to select the best of the lot.

You can also hide and access the words in the list using the sliders at the top and right sides of each section.

Step 3: Adjust The Keywords Visible on The List

The next step is to adjust the keywords you see on the left side of the page to use only the best keywords in your product listing. Open and close each section of the listing with the help of the gray arrows in the upper right corner of the boxes.

To scan up and down the list, use the gray sliders on the right sides of the boxes.

Drag the rainbow sliders at the top of the boxes to hide or show keywords based on their search popularity. For instance, if you slide the button right, you will see only red and orange keywords that have the highest search volume ranking.

Step 4: Set Character Limits

Predefine the character limits for each section of your product listing as per Amazon’s requirements based on the product category.

On Helium 10 Scribbles, the character limits are automatically set to 200 characters for the product title, 2,000 characters for the product description, 100 characters for the bullet points, 50 characters for the subject matter, and 250 characters for the search terms.

You can change the default limits by clicking on the small blue pen beside the gray text with the numbers. To save your changes, click on the little blue check icon beside the number field.

customize characters limit

Step 5: Create Your Product Listing

Write the product title, adding in as many relevant red and orange keywords and key phrases from the list as you can. Try to use the highest ranked keywords as early as possible in the listing, as potential buyers usually focus on the first few lines of a product listing.

As they continue reading, they most likely tend to skim and scan and even skip sections of the listing, which means the chances of them seeing keywords and key phrases in the latter half of the listing are very little. You can add keywords displayed in cooler colors such as blue and green here. 

Add more keywords, especially the red and orange ones, in the bullet point sections as they are read more closely by the customers. Also, note that while the content in the subject matter section is hidden from customers, it is included in Amazon’s keyword ranking algorithms.

So don’t ignore that section and make full use of your keywords there, too.

Start Writing Details

As you keep adding keywords and key phrases, you’ll find Scribbles crossing it out for you in the color-coded list, as mentioned earlier.

It also keeps track of the number of times you used a keyword or key phrase in your listing by tagging the word or phrase with the number of uses above on the right side, like a footnote.

Step 6: Review and Save

After you’ve completed the product listing, review the keywords and key phrases that you have used or not used. Make changes if needed to enhance your listing.

Once you’re satisfied with the listing, click on the “Save” button in the upper right corner to save your work.

Step 7: Export Your Listings

As mentioned before, Scribbles allows you to export your listings to use them elsewhere or save them on your computer for backup.

Simply click on the “Export” button to either export as a CSV or TXT file.

FAQ

Now that you know what Helium 10 Scribbles is and how to use this amazing tool, we’ll answer a few more questions that are frequently asked about Scribbles.

How Much Does Helium 10 Scribbles Cost?

Since Scribbles is part of Helium 10’s All-In-One Software Suite, you need to buy the entire Helium 10 package that gives you access to all of Helium 10’s tools.

Helium 10 offers a variety of pricing plans to help you choose the best one that suits your needs.

Simply sign up on Helium 10 to try out all of Helium 10’s tools, including Scribbles, for one month for free.

You can also try the Starter Plan at $39 per month, which gives you 30 days’ access to Scribbles along with expert training. If you want a tailored plan that includes Scribbles for large businesses and agencies, get the Enterprise Plan by talking to the sales team at Helium 10.

Also don’t forget to check our Helium 10 coupon deals page.

The following plans offer unlimited access to Scribbles:

  • Platinum Plan: $99 per month
  • Diamond Plan: $199 per month
  • Elite Plan: $399 per month

What Four Areas of a Listing Does Scribbles Help Sellers Build?

Scribbles helps Amazon sellers build the following four areas of product listing:

  • Product title and description
  • Bullet points
  • Subject matter
  • Search terms

What Does the Color Coding Mean in Scribbles Words and Phrases Panels?

The color-coding in Scribbles’ Words and Phrases Panels allows you to quickly identify and sort keywords and key phrases to improve your Amazon product listings.

In the Words Panel of Scribbles, you’ll find keywords in different colors based on their search frequency.

The keywords in red and orange colors are the most popular keywords for your product category.

The words in green and blue are less popular and are followed by keywords in black that are the least popular ones.

In the Phrases Panel, the key phrases are segregated by colors based on their search volume ranking.

Key phrases in red and orange are the most searched phrases, followed by green, blue, and finally black.

What Is the Subject Matter on Helium 10 Scribbles?

The Subject Matter fields are text fields that you need to fill when creating your Amazon product listing. They help Amazon understand your products better. There are 5 Subject Matter fields of 50 characters each that make up a total of 250 characters.

Although the content in the subject matter fields is hidden from customers, putting your top keywords in this section helps Amazon’s algorithm provide context for your product and determine the correct category. Usually, a mix of your top 6 to 8 key phrases color-coded by Scribbles in red and orange does the trick.

Read Also: All You Need to Know About Helium 10 Refund Genie

Final Thoughts

Create keyword-driven fully optimized product listings using Helium 10’s Scribbles. Its ease of use coupled with its wide range of features makes it a leading Amazon keyword optimizer and product listing builder.

But, you don’t have to take our word for it.

Try it out yourself today by creating an account on Scribbles for free.

Visit the Sign Up page or log in to your existing account to start creating the best product listings and watch those numbers soar.

We hope our article helped you understand Helium 10 Scribbles and improve your Amazon listing for better sales and success. If you enjoyed reading it, share it with others in your circle who can benefit from it. Also, don’t forget to show us some love by leaving your views in the comments section below!

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Keren Dinkin
Keren Dinkin
Keren Dinkin had seven years of work experience in digital marketing and e-commerce before shifting gears and becoming a full-time content writer. She loves words and the power they hold, which explains her passion for writing. Keren is based in California. When she is not at her desk whipping up compelling narratives and sipping on endless cups of coffee, you can find her curled up with a book, playing with her dog, or pottering about in the garden.
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