The best AI tool for Amazon sellers is Helium 10, especially if you want extra help with your PPC campaigns or creating a highly converting listing.
Jungle Scout is a worthy alternative, boasting market intelligence AI that sums up your customer’s reviews by impact/theme, handles your profit and loss analysis, and helps you find anything within the dashboard faster.
I tested 30+ other AI tools for Amazon sellers over four weeks and shared my insights on how the best seven can make a difference in your FBA or FBM business.
Let’s get to it!
| Tool | Monthly Price | Discount | Best For |
|---|---|---|---|
| Helium 10 | $39 - $279/mo | Check Discount | Listing Optimization & PPC Assistance |
| Jungle Scout | $49 - $129/mo | Check Discount | Streamlining Operations |
| ZonGuru | $49 - $249/mo | Check Discount | Listing Copywriting |
| Viral Launch | $69 - $199/mo | Check Discount | SEO-optimized Listings |
| Seller Snap | From $250/mo | Check Discount | Automated Repricing |
| Quartile | From $895/mo | Check Discount | Optimizing Ad Campaigns |
| MerchantWords | $35 - $749/mo | Check Discount | AI-led Listing Optimization |
Helium 10
Helium 10 is the best AI tool for Amazon sellers, given how its AI applications aim to improve your product’s visibility.
It integrates AI into its Listing Builder and Amazon PPC ad manager (Adtomic).
Hence, you boost your chances of getting more eyes on your product and scoring better conversions with AI capabilities.
These offerings put Helium 10 ahead of rivals like Jungle Scout, Quartile, ZonGuru, and Viral Launch. After all, the others only integrate their AI use for either listing optimization or ad management, but not both.
While Helium 10 has a forever free plan to test its features, you must sign up for its paid plans (tabled below) to access these AI tools.
| Plan | Monthly Price | Yearly (Discount) Price |
|---|---|---|
| Starter | $39 per month | $29/month |
| Platinum | $99 per month | $79/month |
| Diamond | $279 per month | $229/month |
Of these plans, only the Diamond plan enjoys Listing Builder’s AI capabilities.
Additionally, you’ll need to grab the Adtomic add-on separately on all plans.
Those costs could make Helium 10 costlier than the other AI alternatives.
- Comprehensive AI capabilities than closest competitors
- User-friendly interface
- AI assistance on listing optimization and ad management
- Relatively expensive
Our Verdit: Helium 10 applies AI intelligently by integrating it with features (listing and ad management) crucial to your Amazon FBA or FBM business’ success.
While it might be pricey, the many tools beyond AI justify the price. Plus, you can get up to 30% off your Helium 10 subscription by signing up below.
Jungle Scout
Jungle Scout’s AI Assist – its artificial intelligence system – shines best regarding Review Analytics, Listing Builder, and Profit Overview.
For starters, you can use AI Assist to evaluate the customer reviews on your listing or a competitor’s.
The AI is so good that it aggregates the reviews based on negative or positive feedback, suggests ways to implement the feedback in your marketing, and helps you identify recurring issues to fix.
On competitor ASINs, you can use that data to understand what customers want or dislike about a product. Such information can be used to better your listing.
That brings us to AI Assist’s listing optimization capabilities. Like Helium 10’s, you can rely on the AI to generate the first working copy of your product listing page.
That saves you the cost of paying a copywriter and the stress of making a mistake on your listing.
Jungle Scout’s AI Assist is so robust that you can learn more about it in this dedicated guide.
Unlike Helium 10, which only offers its AI listing builder on the biggest plan alone, Jungle Scout is more generous. You get AI Assist on its Suite plans and above:
| Plan | Pricing | AI Assist Usage Limits |
|---|---|---|
| Suite | $49 per month | 50/month |
| Professional | $84 per month | 300/month |
| Enterprise | Customized based on your needs | Custom |
Jungle Scout shines or drops the ball in some regions compared to other alternatives.
I’ve summarized these instances for you below.
- AI assistance is available on lower pricing tiers
- AI integration for listing building, profit analysis, and review analysis
- Cheaper than Helium 10
- No ad-based AI assistance
- Limited use of AI tools, even on the top plan
Our Verdit: Jungle Scout’s AI Assist simplifies review analysis and listing optimization, enabling you to improve your offerings while saving on content creation costs.
ZonGuru
ZonGuru doesn’t offer as many AI tools as Helium 10 or Jungle Scout.
However, its sole AI feature — the Listing Optimizer with ChatGPT4 integration — is impressive.
Like Helium 10’s, ZonGuru’s AI solution comes with a Listing Strength scoring system that gives real-time feedback on how well-optimized your listings are compared to competing ASINs. I also like that you can import your target phrases from the Keywords on Fire tool to improve your listing’s targeting potential.
Moreover, it has a minimalist interface, making it easy to use even if you’re not tech-savvy.
Unlike Helium 10, you don’t need to sign up for higher plans to access the Listing Optimizer. The feature is available with an active subscription on both ZonGuru plans.
| Plan | Pricing |
|---|---|
| Researcher | $29 per month |
| Seller | From $49 per month |
While ZonGuru is a robust Amazon seller tool, it has shortcomings, as outlined below.
- User-friendly interface
- Real-time optimization feedback
- Listing Optimizer available on all plans
- Fewer non-AI tools than Helium 10 and Jungle Scout
Our Verdit: ZonGuru excels in AI-driven listing copywriting, enabling users to craft compelling product descriptions easily and enhance search relevance without needing premium plan upgrades.
Viral Launch
Viral Launch delivers its AI brilliance with LaunchGPT, a ZonGuru Listing Optimizer equivalent.
As the name suggests, the tool leverages ChatGPT to craft compelling product listings.
It kicks things up a notch by optimizing your listing for Amazon SEO.
Hence, it saves you the time and money you’d have spent on a copywriter or separate optimization software.
While Jungle Scout, Helium, and ZonGuru have this feature, Viral Launch outshines them on one front — it can optimize listings in different languages. LaunchGPT supports English, Spanish, French, and German, a handy function for sellers on international Amazon marketplaces.
In addition, LaunchGPT is Amazon ToS compliant, creating product descriptions that adhere to Amazon policies. That way, you can avoid search suppression and suspensions.
You must sign up for Viral Launch’s Pro or Pro Plus Ads plans to use LaunchGPT.
| Plan | Pricing |
|---|---|
| Pro | $99 per month |
| Pro Plus Ads | $199 per month |
Short on time? I’ve summarized everything you need to know about Viral Launch’s AI capabilities in the pros and cons below.
- Multi-language support
- SEO optimized listings
- Amazon ToS compliant
- Saves time and money on generating expert copy
- No AI capability outside listing generation
Our Verdit: Viral Launch generates SEO-ready product listings in multiple languages while ensuring Amazon ToS compliance. However, you don’t get AI capabilities for other purposes, like with Jungle Scout and Helium 10.
Seller Snap
Seller Snap came out tops of the automated Amazon repricing tools I tested, thanks to the advanced AI features. It is the only repricer on this list, making it a valuable addition to other tools like Helium 10, Viral Launch, ZonGuru, and Jungle Scout.
Repricing can be time-consuming, but Seller Snap’s AI helps you save up to 60 hours per week.
The tool automatically tracks your competitors’ price changes on Amazon by the minute and uses this information to adjust your pricing. That way, you can stay competitive and maximize profits without price wars.
More importantly, Seller Snap uses the “Game Theory” strategy to help you secure the coveted Buy Box.
Seller Snap doesn’t explicitly state its pricing plans on its website. However, the provider has a placeholder indicating that pricing starts at $250.
- Automatic repricing
- Managed repricing service for busy sellers
- Helps maximize profits and increase sales without running your prices to the bottom
- No clear pricing structure
Our Verdit: Seller Snap combines AI and the Game Theory to win the Buy Box, ensure competitiveness, and maximize profits. It’s a fine addition to your arsenal if you want a brilliant repricing tool for Amazon.
Quartile
Quartile promises to help you make the most of your Amazon ad campaigns using AI optimization.
Like Helium 10’s Adtomic, Quartile offers automated bidding suggestions and granular sales reports. The beauty of it is that it optimizes your bid by the hour to keep you on top of your campaign’s progress.
In addition, the tool combines artificial intelligence and machine learning to optimize your campaigns at the ASIN level.
Furthermore, its patented six technologies work to refine your campaigns in less than 48 hours. That way, you can generate more sales and lower your ad spend in a few weeks.
While Quartile’s ad optimization tools mirror Adtomic in many ways, it wins regarding versatility. Apart from Amazon, Quartile is compatible with Instacart, Walmart, and Google Ads. Hence, you can use it for cross-channel ad optimization.
But unlike Helium 10, Quartile doesn’t have an open pricing structure since you’ll need to contact the provider. We did that for you, and you can check out Quartile pricing and plans to decide which package works for you.
- Cross-channel ad optimization
- Hourly bid adjustments
- Real-time data updates via API connections
- Pricing isn't transparent
- Focuses on ads alone
Our Verdit: Quartile is an excellent option for Amazon agencies, enterprises, and large-scale sellers who only want AI-enhanced ad optimization. However, it lacks the versatility of Jungle Scout and Helium 10 if you’re looking for additional services.
MerchantWords
MerchantWords rivals ZonGuru, Viral Launch, Helium 10, and Jungle Scout with Listing Writer, a tool designed to automate Amazon listing creation.
The feature finds and integrates target keywords into your listings to generate winning product titles and descriptions within 5 minutes. But besides this, MerchantWords lacks additional AI functionality.
I’m also concerned that the Listing Writer is ONLY available as part of MerchantWords’ Power Listing package, which costs extra. That makes it more expensive than ZonGuru or Jungle Scout’s AI Assist, which have their AI integrated into their main plans.
However, MerchantWords’ Power Listing excels at multi-lingual support.
Like Viral Launch, it allows you to create localized English, Spanish, French, Italian, and German listings.
As if that’s not enough, Power Listing’s generations can be used on Shopify, Walmart, eBay, and other eCommerce platforms!
If you’re still considering MerchantWords, here’s what the Power Listing service costs.
| Plan | Price |
|---|---|
| Power Play | $39 per month |
| Power User | $200 per month |
| Powerhouse | $1,300 per month |
In summary, I’ve detailed the upsides and downsides to expect with the MerchantWords AI.
- AI-powered listing optimization in 5 minutes
- Monthly rollover for unutilized credits
- Multi-language support to create localized listings
- Generates listings to be used on Walmart, eBay, Shopify, and other platforms
- Expensive compared to Helium 10, Jungle Scout, ZonGuru, etc.
- No additional AI tools
Our Verdit: MerchantWords’ listing optimization AI is expensive compared to Jungle Scout/Helium 10 alternatives. However, the price is worth it for international and cross-channel eCommerce sellers.
How I Created This List
I understand the value of choosing a robust and reliable Amazon seller suite.
So, I ensured this wasn’t another random list.
Here’s how I chose the best AI tools for Amazon sellers:
- AI Functionality: I prioritized AI capacity. I filtered over 30 tools, picking those with the most advanced and relevant AI features.
- Extra Features: AI is crucial, but you cannot overlook additional features. That’s why I considered functionality beyond AI, like inventory management and business analytics, to justify the pricing.
- Pricing: I assessed each tool’s pricing to balance the cost and feature range.
Frequently Asked Questions (FAQs)
Should Amazon Sellers Use Free AI Tools?
Amazon sellers shouldn’t use free AI tools as most free AI software doesn’t deliver what it promises. Likewise, free AI tools may harvest your Amazon account data and sell it to third-party providers to make a profit.
Will Amazon Suspend Sellers Using AI Tools?
Amazon won’t suspend sellers using AI tools as long as they’re not using such tools to manipulate the system. That’s why it’s crucial to pick reliable providers like Helium 10, Jungle Scout, and ZonGuru, which have been used for tens of thousands of Amazon seller accounts without issue.
Leverage Robust AI to Grow Your Amazon Business
Artificial Intelligence is here to stay. So, the earlier you integrate it into your Amazon business, the better.
The AI tools on this list offer excellent features to streamline your business, starting with listing optimization, improved ad management, better repricing strategies, and listing localization, among other things.
Of these, Helium 10 (get discounts here) is my top AI tool for Amazon sellers, given its combination of AI ad management and listing optimization.
But if you’re looking for additional AI assistance, you can find it from the rest of the tools above.
