SmartScout is the top Helium 10 alternative for advanced product research and seller insights. Its data depth makes it perfect for scaling serious Amazon businesses.
Jungle Scout is another reliable option, offering similar features and unique tools like the Supplier Database.
ZonGuru is ideal for beginners thanks to its simple setup and core FBA tools.
Explore more Helium 10 alternatives below based on your goals and budget.
| Tool | Monthly Price | Discount | Best For |
|---|---|---|---|
| Helium 10 | $129 – $359 | Up to 20% OFF | All-in-One Amazon Seller Toolkit |
| SmartScout | $29 – $187 | Up to 25% OFF | Advanced Product & Seller Research |
| Jungle Scout | $49 – $399 | Up to 20% OFF | Product & Supplier Research |
| ZonGuru | $49 – $249 | Up to 40% OFF | Beginner-Friendly Product Tools |
| Data Dive | $39 – $490 | Up to 33% OFF | Keyword & Listing Optimization |
| AMZScout | From $49.99 | Get 36% OFF | One-Time Payment Option |
SmartScout - Best Overall Helium 10 Alternative
SmartScout’s data-focused features seamlessly combine in-depth analytics and stimulating visuals to improve user experience. In contrast, Helium 10 settles for a traditional FBA research user interface. Though effective, it’s not as visually innovative as SmartScout.
Furthermore, SmartScout offers an advanced competitor insight tool on par with Helium 10’s. Using tools like Subcategories and AdSpy, you can drill down into a particular niche, discover the most competitive listings, and determine what makes them tick.
There’s more where that came from in our Helium 10 vs. SmartScout side-by-side comparison.
Speaking of competitor insight, you can get competitor-focused data with SmartScout’s Seller Map, which fetches relevant data about sellers near you, including what’s making them money.
This is impossible with Helium 10 as it doesn’t provide such a geography-based seller filter. On top of that, there’s SmartScout’s Traffic Graph that helps you find closely-related products to sell in a bundle. I find this to be an extremely low-stress, high-return, and no-brainer way of increasing your revenue and curating a bundle that sells.
However, SmartScout supports only 11 marketplaces. Besides, several of its features, like AdSpy and AI Listing Architect, are ONLY available to the Amazon US marketplace.
Therefore, if you plan on selling internationally, consider Helium 10 as it fully supports about 10 marketplaces and is available in 21.
As such, it’s no surprise that SmartScout pricing is significantly lower than Helium 10’s. Also, the pricing disparity is justified considering that SmartScout focuses on research and product listing while Helium 10 is an all-in-one FBA solution.
- Sophisticated competitor analytics tools
- Intuitive and visually engaging data display
- Cheaper pricing packages
- Finds potential bundles quickly for improved revenue
- Several features work on Amazon US only
Our Verdict: SmartScout is ideal for predominantly Amazon US sellers focusing on extensive competitor research, intuitive product research, and Amazon revenue-boosting strategies.
Jungle Scout - Reliable Helium 10 Alternative for Supplier Sourcing
Jungle Scout is one of the few solutions that can match Helium 10’s functionality, offering similar ecommerce features for product, market, and keyword research.
As such, you won’t miss much if you opt for Jungle Scout instead of Helium 10.
However, while both tools closely match, Jungle Scout has a slight edge over Helium 10 in certain areas.
For starters, Jungle Scout’s browser extension supports Google Chrome and Firefox. In contrast, Helium 10 limits its browser extension support to Chrome users only.
This might seem minor, but it could force e-commerce sellers who prefer Firefox to switch browsers.
Overall, Jungle Scout is a highly accurate and reliable platform. More importantly, it boasts the same level of accuracy (or more, in some instances) attributed to Helium 10.
Therefore, you can make actionable decisions using its product, market, competitor, and keyword data.
Also, Jungle Scout’s Supplier Database offers improved product sourcing capability compared to Helium 10’s sourcing tool. After all, Jungle Scout gives you access to manufacturers and distributors across the US, Europe, and Asia, while Helium 10 only supports Alibaba.
Regardless of the superior capability of Jungle Scout’s Supplier Database, it only works on Amazon US (adaptable to other marketplaces), whereas Helium 10’s solution is optimized for 13 Amazon markets.
Speaking of marketplace availability, Helium 10 supports 21 Amazon marketplaces, beating Jungle Scout’s 17-region reach. Moreover, Jungle Scout supports Amazon only, making it a less flexible alternative to Helium 10, which tracks both Amazon and Walmart data.
Jungle Scout and Helium 10 are no longer equally priced at the entry level. Jungle Scout’s lowest plan starts at $49 per month, while Helium 10’s most affordable option, its Platinum plan, now costs $129 per month with monthly billing. The gap widens further at the top tier: Jungle Scout’s highest plan is $149 per month, while Helium 10’s Diamond plan is $359 per month.
- Similar tools to Helium 10's product, market, and keyword research tools
- Sources suppliers across Asia, Europe, and the US
- Highly accurate and reliable data
- Browser extensions for Chrome and Firefox
- Cheaper pricing plans
- No PPC optimization tool
- Limited to Amazon; no Walmart support
Our Verdict: Jungle Scout matches Helium 10 on product, market, competitor, and keyword tools. Hence, it’s the best option for sellers seeking an all-around alternative to Helium 10.
ZonGuru - Beginner-Friendly Helium 10 Alternative
ZonGuru should be at the top of the list for sellers seeking beginner-focused alternatives to Helium 10, which can be cumbersome due to its wide range of functionalities.
In this regard, ZonGuru offers intuitive and streamlined features, making it the obvious choice for beginners.
Furthermore, ZonGuru doesn’t impose as strict usage limits on some of its features as Helium 10. For instance, Helium 10’s Diamond plan restricts users to 2,500 keyword tracking monthly. In contrast, ZonGuru allows users to track up to 35,000 keywords monthly.
You can find out more in our Helium 10 vs. ZonGuru comparison guide.
Like Helium 10, ZonGuru allows you to source suppliers on Alibaba with its Easy Source tool. However, this tool is only available across 10 marketplaces, lower than Helium 10’s 13-region availability.
On the pricing front, ZonGuru and Helium 10 have almost similar entry-level plans.
Moreover, ZonGuru’s Seller plan sets monthly fees based on the number of active SKUs, ranging from 1-1,000. Therefore, it makes a lot of sense for private-label sellers to opt for ZonGuru, especially if they’re just starting or plan on selling a small volume of SKUs.
However, it’s no surprise that Helium 10 is significantly more expensive on its premium plan since it’s loaded with a wide range of features unavailable on ZonGuru.
This, again, makes Helium 10 a bit on the high side for beginners who might not need all those powerful features with strict usage limits.
- Competitive pricing
- Easy-to-use features
- Short learning curve
- Better usage limits on selected features
- Easy Source is optimized for 10 marketplaces
- Less robust Amazon seller tools
Our Verdict: ZonGuru is the recommended alternative to Helium 10 for beginner and intermediate sellers focusing on Amazon product research.
Data Dive – Best Helium 10 Alternative for Keyword & Listing Optimization
Data Dive is the go-to Helium 10 alternative for sellers who prioritize deep keyword research and advanced listing optimization over a full-suite tool. While Helium 10 offers an all-in-one platform, Data Dive focuses intensely on uncovering high-impact keywords and building listings that convert.
Compared to Helium 10’s broader toolset, Data Dive delivers highly actionable insights with a leaner interface – perfect for sellers who don’t want to be overwhelmed by dozens of features.
One of Data Dive’s standout features is its powerful keyword clustering and competitor comparison. It allows you to reverse-engineer top-performing listings at a deeper level than Helium 10’s Listing Builder or Scribbles. This makes it ideal for data-driven sellers who want full control over their SEO strategy.
While Helium 10 includes listing optimization tools like Listing Builder and Keyword Tracker, they come with strict usage limits unless you’re on the Diamond plan or higher. In contrast, Data Dive doesn’t put hard caps on most features within its plans, and its results are built around maximizing keyword opportunity based on competitive data.
That said, Helium 10 remains the better choice if you’re looking for broader features like inventory management, refund automation, and PPC campaign tools – all of which are outside Data Dive’s scope.
Still, when it comes to keyword research and conversion-focused optimization, Data Dive gives you more depth per dollar.
You can compare both tools in our in-depth Helium 10 vs Data Dive comparison guide.
- Powerful keyword clustering and listing optimization tools
- Less hard usage caps on most plans
- Highly focused and actionable SEO insights
- Built by 7-figure sellers for sellers
- Lacks all-in-one toolset like Helium 10
- No native inventory or PPC tools
- Slightly more expensive than Helium 10
Our Verdict: Choose Data Dive if you want a sharper, more focused alternative to Helium 10 specifically for keyword research and listing optimization.
AMZScout - Best Helium 10 Alternative for Long-Term Usage
AMZScout’s lifetime plan makes it an excellent Helium 10 alternative for long-term use.
Imagine paying a one-time fee forever to perform reliable product, niche, and keyword research on a trusted tool! The interesting part is that AMZScout holds its own against Helium 10, justifying this decision for Amazon FBA, FBM, and even dropshipping sellers.
Beyond AMZScout’s apparent cost-saving opportunity, it’s loaded with reliable Amazon research tools, including a Chrome extension like Helium 10. Hence, in-depth product, keyword, competitor, and market research while browsing Amazon search and product pages are within your grasp.
Additionally, the extension comes with an inbuilt supplier research tool to ease your search for manufacturers and distributors. Similar to Helium 10’s Supplier Finder, AMZScout’s product-sourcing feature works with Alibaba alone.
More importantly, all AMZScout features are available in 12 Amazon marketplaces.
To put that into perspective, Helium 10 provides all its tools on about 10 marketplaces, even though it supports 21 marketplaces in total.
- Cheaper for long-term usage
- Ideal for beginners and intermediate sellers
- Provides all features to 12 supported marketplaces
- Less overall marketplace support
- Not robust enough for advanced sellers
Our Verdict: AMZScout edges out Helium 10 with its lifetime subscription package. It’s the ideal alternative for beginner and intermediate sellers looking for long-term savings.
How I Created This List
Helium 10 is one of the top FBA solutions and has consistently emerged as a popular choice for sellers, regardless of their experience levels. Therefore, it takes a bit of work to choose platforms that can rival Helium 10 quality-wise.
With this in mind, I carefully analyzed Helium 10’s strengths (performance, competitive pricing, and accuracy) and found seven platforms that can rival it using the benchmarks below.
Similar Features
Here, the goal was to find overlapping features and determine whether they’re good enough for sellers used to Helium 10’s high standards.
Unique Features
Besides overlapping features, I also considered the unique tools available in Helium 10’s alternatives.
Depending on how useful the unique features are, I quickly realized that platforms with tools or services missing on Helium 10 would strongly appeal to users seeking solutions offering an added advantage over competitors.
For instance, Jungle Scout’s Supplier Database allows users to source products from the US, Europe, and Asia.
Data Accuracy
Helium 10 tools are highly accurate. As such, FBA solutions must maintain a high degree of accuracy to be considered potential alternatives to Helium 10.
Pricing
Pricing is almost always one of the tie-breakers when comparing two or more FBA software.
Therefore, using Helium 10’s competitive pricing as a benchmark, I evaluated the fees of alternatives offering similar features to ensure that users are getting the value for their money.
FAQs
Are There Any Free Helium 10 Alternatives?
There are no free alternatives to Helium 10 offering the high degree of sophistication and accuracy that the software provides.
Nonetheless, you can gain free access to some reliable Helium 10 alternatives like SmartScout by registering for a free trial or plan. More often than not, this free access comes with usage limits or a trial expiration date.
Explore More Possibilities With Helium 10 Alternatives
Finding a tool that fully replaces Helium 10 in both performance and value is tough. But if you’re looking for the most capable alternative, SmartScout is the top choice. It delivers powerful insights, intuitive research tools, and deep marketplace data that can easily rival Helium 10 – especially for serious Amazon sellers.
If your main concern is Helium 10’s pricing, don’t forget to check out these exclusive Helium 10 discounts and save up to 30% on your subscription.
