Managing Amazon PPC campaigns is costing most sellers thousands in wasted ad spend – I’ve seen accounts routinely bleeding 30-40% of their budget on ineffective keywords and placements.
After running multiple seller accounts and making my share of costly mistakes, I’ve tested over 20 automation tools to find what actually works in today’s competitive landscape.
Below are the 13 best Amazon PPC software tools that deliver real results. I’ve included a comparison table for quick reference, followed by honest assessments to help you choose the right tool for your specific needs and budget.
| Tool | Monthly Price | Free Trial | AI-Based / Rule-Based | Best For |
|---|---|---|---|---|
| Helium 10 | $279 | No | Both | Sellers needing all-in-one PPC management with AI-powered automation |
| Quartile | From $899/mo | No | Both | High-budget sellers looking for AI-driven multi-channel ad management |
| BidX | From $495/mo | Yes (14 days) | Rule-based | Agencies and advanced sellers looking for fully automated ad campaigns |
| Jungle Scout | From $79/mo | No | Rule-based | Sellers focused on accurate reporting and detailed market data insights |
| SellerBoard | From $19/mo | Yes (2 months) | Rule-based | Budget-conscious sellers needing basic PPC optimization and tracking |
| Viral Launch | From $69/mo | Yes (14 days) | Both | Sellers interested in product-level PPC management and keyword insights |
| PPC Entourage | Starting at 2.9% of monthly ad spend | Yes (7 days) | Rule-based | Sellers looking for automation with manual oversight for campaign adjustments |
| Teikametrics | From $99/mo | Yes (1 month) | AI-based | Multi-channel sellers on Amazon and Walmart, focused on advanced AI |
| Scale Insights | From $78/mo | Yes (30 days) | Both | Sellers wanting real-time insights, advanced AI bidding, and scaling tools |
| Adbrew | From $499/mo or 2% of ad spend | No | Both | Advanced sellers and agencies wanting customizable PPC, DSP, and AMC solutions |
Helium 10
Helium 10 Ads has replaced the former Adtomic platform, and it now offers a more streamlined, AI-powered PPC solution directly integrated into your Helium 10 dashboard.
Even if you’re on the Platinum plan, you can access the new AI Advertising feature, which simplifies campaign setup and management. It uses intelligent automation to handle tasks like bid optimization and keyword harvesting – saving time while boosting efficiency.
If you upgrade to the Diamond plan, you unlock advanced tools like:
- Rule-Based Automation for precise control over bidding behavior
- Keyword Recommendations based on performance data
- Dayparting, allowing you to schedule ads to run only at optimal times
Helium 10 Ads also integrates with Magnet for keyword research and provides clear PPC reporting so you can track ad performance and ROI with ease.
At $99/month for Platinum and $279/month for Diamond, Helium 10 gives sellers the flexibility to choose the right level of PPC support based on their needs.
- Automates PPC tasks with AI Advertising
- Custom rules for advanced control
- Provides detailed insights on ROI and ad spend
- Clean interface with campaign templates and reporting
- Advanced PPC automation is limited to the Diamond plan
- Still may require a learning curve for first-time PPC users
Our Verdict: Helium 10 Ads stands out for its powerful blend of automation and control. With features tailored for both growing and advanced sellers, it’s the benchmark for running Amazon PPC campaigns.
Quartile
Quartile excels in optimizing your Amazon PPC campaigns with its AI-driven technology, adjusting bids, keywords, and targeting based on real-time performance.
With hourly data updates, your campaigns stay efficient without constant manual oversight.
It also supports ads across multiple platforms like Amazon and Walmart, making ad campaign management simple under one platform.
For those who want more control, Quartile Versa offers customizable rules. This feature lets you set distinct budgets, split branded vs. non-branded terms, or create conquest vs. defense strategies – all tailored to your business goals.
So, whether you prefer automation or hands-on control, Quartile adapts to your strategy.
Pricing note: Quartile doesn’t display pricing upfront, but I’ve requested a demo for you. See my Quartile pricing and plans guide for full details.
- Supports cross-channel ad automation
- AI-driven optimizations specific to each product
- Hourly updates ensure continuous adjustments
- No clear pricing structure
- May be expensive for smaller sellers based on ad spend
Our Verdict: Quartile offers a unique solution for sellers who want smart automation without losing control, making it a great fit for those looking to scale their ads effortlessly across multiple platforms.
BidX
BidX is a robust Amazon ad creation and management platform for individual sellers, agencies, and vendors.
It comprehensively handles ad and campaign creation, optimization, analytics, and performance improvement via machine learning.
The advertising software’s unique algorithm automatically adjusts your bids based on keyword performance, budget, and competition. As a result, the tool ensures you’re bidding the optimal amount for each target phrase.
In addition, it tracks metrics like conversions, clicks, sales, and impressions to provide insights you can use to enhance your campaigns.
Remember to use BidX’s keyword research tool to help you identify profitable campaign keywords.
On top of that, BidX supports rule-based PPC optimization, much like Helium 10 Ads, Viral Launch, and PPC Entourage. Hence, you can create rules for what should happen on specific event triggers, further ensuring you can manage your ads effectively on autopilot.
The biggest downside to BidX is its expensive pricing structure. For instance, keyword tools cost extra, and campaign creation comes at an additional charge beyond the basic pricing plan.
On the upside, it offers its ad automation services on all pricing plans, and you even get a managed service offering if you want it.
- Allows you to create campaigns on several marketplaces
- Runs fully automated ads
- Offers managed ad services for inexperienced or hands-off sellers
- Offers strategy calls on all plans to help users boost their ads strategy and improve conversions
- Expensive plans and add-ons
- No additional monthly assistance or support is provided to self-managed users
Our Verdict: BidX is best suited to agencies, brands, and advanced users seeking a dedicated Amazon ads management platform.
Jungle Scout
Jungle Scout remains a cost-effective option for sellers who need strong PPC management tools without the premium pricing of higher-tier platforms like Helium 10 or BidX.
You get Advertising Analytics on Jungle Scout to automatically analyze the performance of your ads against sales, conversions, profits, and other identified metrics.
Unlike Helium 10, though, you don’t get integrated AI support and can’t create ads from scratch.
Barring that, bigger brands can opt for Jungle Scout’s Cobalt Accelerator API to get more in-depth data on their Amazon PPC campaigns. This is a custom solution offering many other business intelligence dashboards, though. So, it won’t come cheap.
Even so, it doesn’t allow you to create Amazon PPC ads from scratch, either.
If you don’t mind this limitation, you can access the Jungle Scout PPC analytics dashboard via its Growth Accelerator and Brand Owner + CI plans.
- Offers Cobalt Accelerator API with extensive Amazon PPC insights for bigger brands
- Cheaper than most alternatives
- Amazon PPC analytics platform provides insights on ACoS, RoAS, and other relevant metrics to improve PPC strategy
- Lacks AI support for PPC optimization
- Doesn’t allow PPC ad creation from inside its dashboard
- Cobalt Accelerator API can make the tool extra expensive
Our Verdict: Jungle Scout monitors key Amazon ad campaign metrics at the product level for success. It’s best for Amazon sellers who don’t mind creating their PPC ads elsewhere and monitoring performance via the tool.
SellerBoard
While SellerBoard isn’t as comprehensive as Helium 10, it has powerful features to optimize PPC campaigns.
Like Helium 10’s Ads, SellerBoard uses smart algorithms to optimize your campaigns for more profits, sales, and better ACoS through bid and keyword management.
The software calculates break-even ACoS and makes bid suggestions, optimizing your campaigns to achieve your goals.
In addition, SellerBoard uniquely moves the best-performing phrases from your campaign to other campaigns you’re running to improve their chances of success.
This isn’t available with any of the other tools I reviewed.
So, SellerBoard may not have as many dedicated PPC tools as Helium 10, but it’ll get the job done if you’re looking for affordable software to optimize your campaigns.
And like Helium 10, you can use Sellerboard’s tools for running PPC on any of its four subscription plans.
- Keyword harvesting from successful campaigns to optimize other campaigns
- Keyword management
- Reasonable pricing
- PPC management is available on all pricing plans at no extra cost
- Uses AI to improve PPC bid and keyword management
- Lacks advanced PPC optimization tools
Our Verdict: SellerBoard provides real-time PPC analytics and automated bid management for streamlined campaign optimization. However, it lacks both campaign-building features and dedicated tools for uncovering high-performing keywords.
Viral Launch
Viral Launch’s Kinetic PPC integrates with the software’s Keyword Manager and Keyword Research tools. Hence, you can mine valuable data and insights to improve your PPC strategy, optimize your ad bidding strategy, and ensure a profitable PPC campaign.
Kinetic also supports rule-based ad management. Like Helium 10 Ads and SellerBoard, this allows you to create automation that keep your ad running, appropriately adjusted, and optimized, even when you’re not there to monitor things.
For instance, you can automate the tool to increase/decrease ad bids, add/remove keywords, or add negative keywords based on specific triggers.
One of the significant drawbacks of using Viral Launch for PPC is that it only offers PPC optimization in its highest pricing plan, which makes it more expensive than alternatives like Jungle Scout and SellerBoard.
However, it’s still more affordable than Helium 10, especially considering that Helium 10’s advanced ad features are only available on the higher-tier Diamond plan. Even so, Helium 10 justifies that price with way more PPC-dedicated features, which Viral Launch lacks.
- Advanced, cross-platform support makes it easy to run a robust ad campaign
- Supports rule-based ad management
- Comes with pre-made PPC rules templates
- Less expensive compared to Helium 10
- PPC optimization tools are only available on the highest pricing plan
- Costlier than Jungle Scout and SellerBoard
Our Verdict: Viral Launch offers powerful tools for managing Amazon PPC, including advanced rule-setting, keyword research, and tracking. However, it might not be a better value for the price than Helium 10.
PPC Entourage
PPC Entourage’s core strength is bulk campaign management – a feature that closely resembles the functionality of Helium 10 Ads’ campaign manager. The tool allows you to easily organize thousands of keywords and optimize multiple campaigns in a few clicks.
In addition, the Smart Pilot tool offers ad automation and day-parting.
Setting it up correctly ensures your ads reach your target audience at the right time, boosting conversions.
However, PPC Entourage’s PPC campaign builder isn’t as robust as what you get with Helium 10’s Ads. Still, it’s a better alternative than Jungle Scout, which doesn’t offer a campaign-building interface.
PPC Entourage also offers a Campaign Expansion tool to improve your pre-existing campaign by identifying new keyword ideas. It can even change match types and run A/B tests against keywords to see which combination works best for your campaign.
This tool even allows you to scale as you grow, only costing 2.9% of your monthly ad spend. I also like that agencies get to pay 40% less for PPC Entourage’s services.
But if you spend more than $6,900 on ads as an individual seller or your agency spends more than $11,300, you’ll be paying more than what Helium 10 costs.
- Streamlined ad control with Smart Pilot
- Day-parting to improve ad performance
- Bulk manage Amazon PPC campaigns
- Allows in-platform campaign creation
- Can be expensive for sellers with a high monthly ad spend
Our Verdict: PPC Entourage is a fine choice to avoid paying a flat monthly fee for Amazon PPC management. But at higher ad spends, Helium 10’s Ads is a better and more comparable alternative.
Teikametrics
Teikametrics is an AI-powered advertising software built to take the hassle out of managing PPC campaigns for Amazon and Walmart sellers.
With its smart AI-driven keyword recommendations and predictive bidding, you can easily find profitable keywords and let the system automatically adjust bids to keep your campaigns performing at their best.
Teikametrics also makes managing ads across both platforms a breeze with its Multi-Channel Ads Management feature, so you can control everything from one dashboard.
While Helium 10’s Ads offers similar PPC features and multi-channel support, Teikametrics goes further with advanced advertising automation, including real-time bid adjustments and hourly bidding. This gives Teikametrics an edge for sellers looking for hands-off, AI-driven PPC optimization to maximize their ad performance.
- AI-driven keyword recommendations and real-time bidding
- Advanced automation with hourly bid adjustments
- Multi-channel support for Amazon and Walmart
- Higher cost compared to simpler tools
- Learning curve for beginners
Our Verdict: Teikametrics is ideal for sellers seeking to automate their PPC campaigns on both Amazon and Walmart. Its superior advertising automation makes it the better option for sellers focused on maximizing ROI with minimal manual effort.
Scale Insights
Scale Insights is a flexible PPC tool built to simplify Amazon PPC advertising through smart automation.
It automatically adjusts bids and optimizes campaigns based on real-time performance data, saving you time while ensuring efficiency.
With features like bulk campaign creation and keyword-based adjustments, you can easily manage multiple campaigns while still having the control to tweak strategies.
The tool’s day-parting feature allows you to optimize ads by the hour, ensuring your budget is spent when it matters most.
Plus, with in-depth ads insights and analytics, you can track your profits and campaign performance with ease.
What’s great is that you only pay for the ASINs you automate, making it a cost-effective solution for scaling Amazon businesses.
- Automation that adjusts bids and keywords for you
- Bulk campaigns and advanced control options
- Day-parting for hourly ad optimization
- Detailed analytics
- Costs could rise with complex or high-volume campaigns
Our Verdict: Scale Insights offers a great mix of automation and control, making it an excellent tool for sellers looking to scale their ad efforts without getting bogged down in manual adjustments.
Adbrew
Adbrew is a high-performance Amazon PPC platform designed for brands, agencies, and aggregators that need more than just basic automation. Unlike tools focused solely on campaign optimization, Adbrew offers full-funnel control with real-time bid management, AI and rule-based automations, and deep insights via Amazon Marketing Cloud. It’s also one of the few platforms offering built-in access to Amazon DSP, allowing you to target shoppers both on and off Amazon.
Where tools like Helium 10 excel in ease of use or pricing flexibility, Adbrew stands out for its enterprise-grade customization and advanced analytics. If you’re scaling aggressively and need full visibility into the customer journey, Adbrew delivers the depth most tools can’t match.
Pricing starts at $499/month or % of ad spend – whichever is greater. Enterprise plans are available for accounts spending over $500K/month.
- Comprehensive automation for PPC, DSP, and AMC
- Real-time bid and budget optimization
- White-glove onboarding
- 24/7 support
- Expensive for smaller sellers
Our Verdict: Adbrew is best for high-volume sellers and agencies who need advanced control, DSP access, and deep ad insights. It’s pricey – but if you’re scaling fast, it’s worth every dollar.
How I Created This List
Picking the best Amazon PPC software wasn’t easy, as I tested 20+ tools before converging on these options. Besides leveraging my expertise as a seasoned Amazon FBA seller, I considered other points to ensure my list was as comprehensive as possible:
- Amazon PPC Features: The first thing I checked for was dedicated PPC management tools offering everything from ad creation to campaign management.
- Amazon PPC Supporting Features: I also considered tools offering extra support to ad management. For example, keyword tools to find profitable keywords to add to the PPC campaign or use as negative keywords.
- AI-Based and Rule-Based Automation: I evaluated tools that offer either AI-based or rule-based automation, as both have their pros and cons. AI-based systems provide dynamic, real-time optimizations that can save time, while rule-based tools give you more manual control, allowing for precise adjustments based on your specific strategies.
- Ease of Use: I considered tools with user-friendly and easy-to-navigate interfaces for seamless Amazon advertising campaign management.
- Price: I evaluated the affordability and value, looking for tools with clear pricing and good ROI potential.
Frequently Asked Questions (FAQs)
Can You Use a Free Amazon PPC Management Software?
You can use free Amazon PPC management software, but you won’t get premium features, suffer restrictive tool limits, and miss out on actionable insights that could have boosted your PPC campaign.
In addition, you may be exposing your Amazon account data to untrusted APIs on some untested free tools.
Why do Amazon sellers need Amazon PPC tools?
Amazon PPC tools help sellers increase product visibility, drive sales, and improve organic rankings.
They also provide insights into effective keywords and optimize ad campaigns, making it easier to compete and grow in the marketplace.
Which Tool Is Used for PPC Keywords in Amazon?
Tools like Helium 10 Ads, Jungle Scout, Viral Launch, and PPC Entourage are popular for managing PPC keywords on Amazon. They help sellers find high-performing keywords, automate bidding, and track campaign performance. Helium 10’s Magnet is especially useful for keyword discovery, while its Ads platform handles campaign optimization and automation.
Is PPC Still Worth It?
Yes, Amazon PPC is still worth it, but it’s more competitive and expensive than before. Rising ad costs mean poorly managed campaigns can drain profits.
To stay profitable, sellers need smart bidding, negative keyword filtering, and automation tools like Helium 10’s Adtomic to optimize ad spend.
Grow Revenue With the Right Amazon PPC Software
The right Amazon PPC software should enable you to manage your Amazon advertising campaigns effortlessly, offer insights to improve your ACoS and other valuable metrics, and save you time.
That’s why tools like Helium 10 stand out. It allows you to create ads, set targets, monitor progress, apply bulk custom rules, and see better ROI from your ad spend. You can explore Helium 10’s full potential and exclusive offers here.
If you’re just getting started, be sure to check out my Amazon PPC for Beginners Guide, which walks you through the fundamentals and helps you make informed decisions.
For those seeking more agency-focused features, cross-channel ad management, or custom tools, you’ll find other worthy alternatives in the list above.
