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Helium 10 Project X: A to Z Amazon Seller Roadmap

Project X is a 14-episode case study on how to create an Amazon business

Bradley Sutton and Tim Jordan host it, and the episodes detail each stage of successfully launching an Amazon product.

The best part is that you don’t need a Helium 10 account to access Project X through the Helium 10 website or YouTube channel. However, you’ll need a Helium 10 plan to implement the course’s learnings successfully.

Key Takeaways

  • Project X shows you how to launch Amazon products with step-by-step illustrations.
  • Most Project X episodes are around 1 hour long.
  • You can start with Project X for around $5,000, which will take 3-6 months to complete.

What Can You Learn With Project X?

Project X teaches you how to conduct winning product research, uncover highly profitable keywords to use in your listings, handle product shipping and logistics, and everything else you need to succeed at Amazon selling.

Here’s an overview of what each episode in the course covers:

Episode 1: Welcome to Project X

This episode is primarily aimed at beginners unfamiliar with the Amazon business model and need some context for the information they will learn in the other Project X episodes.

The hosts, Bradley Sutton and Tim Jordan, summarize what to expect in the course. 

They also share their experiences with launching and running an Amazon Business, so you can get an idea of their experience levels.

Furthermore, they detail the terminology and provide background information on the Amazon business model and why it’s still an excellent opportunity to make money.

Episode 2: New Product Research Looks for Keywords Instead

The second episode of Project X covers product research and why it’s essential to start the process by looking for keywords. The tutors also explain the importance of understanding buyer intent to find highly converting keywords.

Within the episode, you learn how to find products using Black Box and a winning thought process for what makes a good Amazon product selling opportunity.

Episode 3: Validate Products Off Amazon

This Project X episode furthers product research by showing you how to validate products off the platform. Xray and Cerebro are used to find high-revenue products validated for demand on websites like Pinterest, Etsy, and Alibaba.

The hosts show how to product research on other platforms for products not already selling on Amazon. Hence, you can discover product demand on other e-commerce platforms to determine if it might sell on Amazon.

Episode 4: Eliminate Risk With Listing Tests

In this episode, you’ll discover how to find important information like keyword search volume on Amazon – including competitor data. The strategies include looking at the “frequently bought together” section, scanning competitor product listings, and getting ideas from Cerebro’s reverse ASIN lookup function.

Next, you learn how to put the acquired keyword to good use by creating test product listings step-by-step. You’ll also see how to incorporate those keywords with the help of Scribbles – a Helium 10 tool to import target keywords and add them to the right places in the product listing.

Episode 5: Get Data Directly From Amazon

In this episode, you’ll learn to check if a test listing is indexing for the target keywords. 

The hosts use Index Checker to verify the ranking position of keywords, so you can follow along step-by-step.

Furthermore, the episode shares how to set up a test PPC (pay-per-click) campaign and analyze the data you’ll receive. Hence, you can determine if potential low-competition keywords can yield good results.

Episode 6: Plan to Make the Perfect Product

Learn how to gather even more data about the product to make decisions.

Here’s a summary of what will be covered:

  • Choosing the product packaging design.
  • Determining the product features and dimensions.
  • Figuring what customers like and don’t like from competitor customer reviews.
  • Branding and how it will affect some of your decisions.

Overall, this episode covers the thought processes you should have when launching a product.

Episode 7: How to Source & Negotiate Anywhere in the World

In the 7th episode of Project X, the hosts cover RFQs (Request for Quotes), which is a set of documents used to make communication with suppliers straightforward. 

It ensures you ask the right questions, and suppliers can provide every answer from the initial interaction.

The hosts mention where to source products and go through a few Alibaba product pages to help you analyze and find suitable suppliers. Finally, you’ll learn how to find the best prices on, getting even better deals and improving your profit margin.

Episode 8: Navigating Shipping & Logistics

This Project X episode covers multiple aspects of shipping and logistics, such as

  • Transportation modes
  • Delivery time estimates
  • Pricing options for various translation modes
  • Shipping insurance

Furthermore, the hosts cover fees, potential problems, fluctuations, and how holidays can affect shipping.

Episode 9: Spy on Your Competition & Steal Their Best Keywords

This episode helps you execute competitor analysis (with Cerebro) to find the keywords driving their business. You’ll learn the difference between exact match and long tail keywords and how to assess the quality of keywords. Furthermore, the hosts show you how to use Magnet to find more keywords to increase your niche coverage.

The action-packed episode also covers leveraging reviews to better understand customers and how to incorporate overlooked keywords into your PPC campaign. The idea is to go after low-cost keywords to maximize your PPC budget.

Finally, you’ll learn how to optimize and organize your keyword lists with Frankenstein – a tool available with every Helium 10 subscription.

Episode 10: Listing Creation & Optimization

Next, you’ll learn how to create and optimize your listings, filter the keyword lists you create with Frankenstein and Scribbles, and what keywords to prioritize. Therefore, you can avoid spamming your product listings with keywords that aren’t going to result in significant traffic.

The episodes finished with a trip to a 3PL (3rd party logistics) company, where Bradley Sutton interviews the owner. This will help you understand the value of 3PLs and how to utilize them for the best results.

Episode 11: Crowdsource Ideas for Perfect Product Images

The 11th episode of Project X focuses on one of the most critical aspects of product listing optimization – images. You’ll learn about the different image types, their role in listing optimization, and the enhanced brand content section.

The hosts scan through multiple competitor product images to show you examples of good and bad photos. Hence, you’ll know what characteristics and features your pictures should include.

Episode 12: A Combat Strategy for Successful Product Launches

This episode of Project X covers multiple aspects of successful product launches, including:

  • The theory and philosophy of launching products on Amazon.
  • Things to avoid during a product launch.
  • Strategic decisions you can make to tilt the odds of success in your favor.
  • The mindset, strategies, and methods you should use during the product launch.
  • Why you don’t need a massive product launch.
  • How to get the first batch of reviews.
  • How to take advantage of Amazon PPC to supercharge your product launch.

The episode builds upon the information shared thus far in Project X and puts it all together. Along the way, the hosts share what can go wrong and how to overcome the issues.

Episode 13: Success or Failure: Did Project X Find Profitable Products?

Discover the results of a case study product launch using the Project X guidelines. 

Furthermore, this episode recaps the initial steps, including keyword research and PPC.

Finally, the hosts evaluate the project’s performance with the help of Alerts and the Profits tool. Therefore, you can figure out how to use these tools step-by-step to take advantage of a paid Helium 10 subscription.

Episode 14: So This Is What a Successful Launch Looks Like

In the final episode of Project X, the hosts review the performance of two case studies. Furthermore, they show product performance in Keyword Tracker, an excellent opportunity to see the tool in action.

The project concludes by encouraging the viewers to leave questions and comments in the Helium 10 Facebook Group and the weekly AMA sessions. This allows you to get answers to some confusion about any topic covered in Project X.

Bonus Episode: Are Project X Strategies Still Relevant After COVID?

The bonus episode takes place a year after the completion of Project X and evaluates the viability of the methods shared after COVID-19. This episode also focuses on profitability, brand registry, inventory limits, etc.

How to Access Helium 10 Project X?

There are a couple of ways to access Project X, and I’ll share the options so you can choose the one matching your preferences. Every option is free; you don’t need a Helium 10 account.

Method 1: Through YouTube

You can scroll the Project X playlist on Helium 10’s YouTube channel to find your desired episode. It’s convenient if you already use YouTube and know how to find videos. 

Furthermore, I’ve embedded every Project X video so you can watch them without leaving this page.

However, the drawback of viewing Project X videos directly through YouTube is that you’ll miss out on the helpful lecture notes.

Method 2: Through the Helium 10 Website

You can also use the Helium 10 Project X page to view the episodes, including the lecture notes. This allows you to make better sense of the videos – especially if you prefer to digest information in written form.


You can Subscribe to the Project X newsletter for updates.

What Helium 10 Plans Offer Access to Project X?

The Helium 10 plans offering access to Project X include Starter, Platinum, and Diamond

Let’s look at the pricing for each plan to help you choose the right one for your budget:

  Starter Platinum Diamond
Monthly $39 $99 $279
Annual $29/month ($384/year) $79/month ($948/year) $229 ($2748/year)
Discount Offers None Here Here

Want to save even more money with your Helium 10 Subscription? Then use my exclusive coupon codes during checkout:

  • Get 20% OFF Your First 6 Months with code: REVENUEGEEKS20
  • OR 10% OFF Every Month with code: REVENUEGEEKS10

The Helium 10 Starter plan is good enough to begin Project X, but you may run into usage limits for tools like Black Box, Magnet, and Cerebro. Hence, upgrading to the Platinum or Diamond plans reduces the limitations required to succeed with Project X.

Pros and Cons of Helium 10's Project X

Project X offers much help by showing you every stage of a successful Amazon product launch. However, consider the pros and cons to help you set expectations.


  • Long-form videos that go into a lot of detail with step-by-step illustrations.
  • Energetic and enthusiastic hosts make watching Project X more interesting.
  • Project X covers every aspect of an Amazon product launch, so you can follow along without getting lost.
  • Free and no Helium 10 account is required to access the videos.
  • Can view Project X directly from Helium 10’s YouTube channel.


  • Some tips might be outdated since e-commerce is constantly changing.
  • Testing Project X with the Helium 10 free trial is difficult due to the tool limitations.
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Frequently Asked Questions

Depending on your decision-making and action-taking skills and speed, it will take 3-6 months to complete Project X. This is also the average amount of time it takes beginners to launch a new Amazon product.

You’ll need around $5,000 to start Project X since it’s the average amount required to launch a new product on Amazon. However, the figure could be far lower or higher, depending on the product you choose. You can use Helium 10 tools like Xray and Supplier Finder to understand how much money you need to start on a selected product.

Yes, Project X is beginner-friendly because the hosts share the process with step-by-step illustrations so you can follow along. Therefore, new Amazon sellers can use Project X to gain the knowledge needed to launch their first few products.

No, you can’t get a refund if you don’t succeed with Project X. That’s because Helium 10 refunds are limited to within 7 days of your first billing.

Final Thoughts on Project X

Project X is a great starting point for beginners with bite-sized learnings for advanced users, all compressed into 14 episodes. Luckily, you can access Project X for free, so there’s nothing to lose by checking it out for yourself.

Want to learn more from the Helium 10 team? Then explore the Freedom Ticket for a detailed Amazon FBA training course.

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