Helium 10 search volume is the estimated monthly searches a keyword, product, or ASIN gets on Amazon or Walmart.
The insights from Helium 10’s search volume analysis allow Amazon sellers to prioritize their keywords. Hence, they know which to leave out or focus on for listing optimization, SEO, and PPC campaigns.
But how accurate is the Helium 10 search volume, what’s a reasonable estimate, and how do you get it?
Key Takeaways
- Helium 10 search volume helps you find the top keywords for your niche.
- Helium 10 search volume is in the ballpark with Amazon search volume estimation.
- Knowing how Helium 10 search volume works helps FBA merchants sell more on Amazon.
How Does Helium 10 Calculate Search Volume?
Helium 10 calculates the search volume of products and keywords using actual data streamed from Amazon. It also utilizes machine learning and artificial intelligence to transform raw data from Amazon, ensuring the precision of numbers in its search volume.
For more extensive reading, read about Helium 10 data collection and accuracy.
What Insights Do the Helium 10 Search Volume Data Provide?
You can use Helium 10’s search volume to evaluate the potential competition, scale your current products, or find new product opportunities.
Here’s a summary of the insights the Helium 10 search volume data provides:
Competitor Performance
You can see how your competitor’s products perform in a given timeframe.
The insight also offers a general idea of the products’ search terms’ competitiveness and overall volume.
Competitor search volume data from tools like Magnet 2.0 and Trendster also provides insights on patterns, gaps, trends, or anomalies you can exploit.
Since competitor performance is crucial to your product listing and keyword strategy, the insights from Helium 10 search volume data will help you identify and target the right keywords driving traffic and conversions for your rivals.
Product Seasonality Optimization
When you want to sell products online, determining their seasonality is crucial to understanding when to launch them and keywords to optimize your listings.
If your products are seasonal, search volume data from tools like Cerebro lets you market them when they’re most likely to be purchased. Thus balancing low-month sales by selling them rapidly during peak times.
Niche Market Identification
Selling and scaling on Amazon starts with gathering insights about niche markets to identify new business opportunities. Once you get that out of the way, what remains is to understand your market’s trends, share, and how to increase it.
Getting reliable search volume data from tools like Xray and Cerebro will also allow you to identify and cater to a niche market audience, taking them from competitors who cast wide nets in a large pool.
Identifying niche markets will also allow you to cut marketing costs, spend less on advertising, and create more targeted PPC campaigns with better ROIs. Instead of dividing your budget across many potential audiences, you can spend the same amount on a more targeted group.
Top Organic Keyword Discovery
You can attract free traffic to your Amazon store through an organic keyword.
Thankfully, insights from Helium 10’s Magnet search volume data can help you discover top organic keywords.
In addition, you can expand your keyword list by looking for long-tail keywords, keyword variations, and other relevant keywords with decent search volume.
Apart from the search volume data, you’ll also get metrics like keyword relevance and competition level to weed out low-impact keywords and keep to the high-impact options only.
What Is a Good Helium 10 Search Volume?
A good Helium 10 search volume should be between 100 and 1,000, at least, per month. While this number may seem low, it ensures you don’t fall into the pool of rival sellers going after higher-volume keywords, creating more competition.
Likewise, competition, seasonality, product, and search intent are crucial when determining a good Helium 10 search volume. So, check the search volume trends to ensure they’re not just high at one time of the year and to uncover possible direct competitors for such keywords/ASINs.
Frequently Asked Questions
What Does a Negative Search Volume Trend Mean in Helium 10?
A negative search volume trend in Helium 10 means the number of searches for specific products or keywords on Amazon decreases over time. Sellers can use this information to determine the popularity of products or keywords. Detecting a decrease in demand for a product is critical before investing your money and time in it.
Win With Helium 10 Search Volume
Knowing how best to interpret the fairly accurate Helium 10 search volume is essential to uncover the best keywords, winning niches, low-competition products, and trending opportunities.
Fortunately, Helium 10 boasts robust search/research tools like Cerebro, Magnet, and Trendster that let you uncover your preferred search metrics around keywords, niche markets, and products.
So, grab a risk-free Helium 10 account today to get reliable search volume insights to help you win in your Amazon store.
