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Shopkeeper vs. Helium 10: Which Should You Buy in 2024?

Best for Sales Tracking
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4.5 / 5
  • Ease of Use: Super easy to use
  • Pricing: $20 to $250 monthly
  • Data Accuracy: Accurate tool
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Best Overall
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4.9 / 5
  • Ease of Use: Easy-to-use tool with a bit of a learning curve
  • Pricing: $39 to $279 monthly
  • Data Accuracy: Accurate tool
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Shopkeeper and Helium 10 are popular tools among Amazon sellers. However, they have different target audiences.

While Helium 10 is an all-around tool, Shopkeeper tracks sales and forecasts inventory.

I compared Helium 10 against Shopkeeper in detail, where Helium 10 wins 4 out of 5 categories.

Read on to find out how they compare and uncover which tool is best for your Amazon FBA or FBM business.

Shopkeeper vs. Helium 10 Comparison: Overview

Short on time? Here’s a brief recap of all you should know about Shopkeeper vs. Helium 10 at a glance.

  Shopkeeper Helium 10
Rating 4.5★★★★★ 4.9★★★★★
Price $20 to $250 per month $39 to $279 per month
Coupons Get 14-Day Free Trial Get 20% Off for 6 Months
Ease of Use Very easy to use and understand Well-designed and clean layouts
Data Accuracy Valid and up-to-date data Valid data often updated from Amazon
Key Features Sales Tracking, Inventory Forecast Product Research, Sales Analytics, Listing Optimization, Keyword Research, Market Tracking
Support and Resources Help Articles, Email Support, YouTube Channel Knowledge Base, Email Support, YouTube Channel, Podcast, Amazon Seller Courses, Live Chat

Shopkeeper vs. Helium 10: Plans and Pricing

Shopkeeper and Helium 10 offer month-to-month and discounted yearly payments on different tiers.

Plan Shopkeeper Helium 10
Free Version No Yes
Monthly Price $20 to $250 $39 to $279
Annual Price $16 to $200 per month $29 to $229 per month
Free Trial Yes Yes
Discount Get 14-Day Free Trial Get 20% OFF for 6 Months

Helium 10’s plans are ranked according to features, while Shopkeeper’s plans are based on the monthly orders your Amazon store handles. Hence, the higher your orders, the more Shopkeeper charges you.

But that doesn’t make Shopkeeper costlier than Helium 10. Instead, Shopkeeper lets you scale your business better since you’ll only pay for the features you need.

Moving on, Helium 10’s plans are divided into three parts (Starter, Platinum, and Diamond) to help beginner, mid-level, or expert sellers find the best fit. 

The software also offers add-ons like Adtomic, Market Tracker 360, and Elite.

On the other hand, Shopkeeper’s plans are more spread out, giving users more choices to find where they fit.

Shopkeeper also offers a 14-day free trial, with no credit card needed. 

Instead, Helium 10 has a free version with minimal access to its tools.

The upside to Shopkeeper’s model is that it allows FULL ACCESS to all its tools on every tier, even with the free trial. That makes it more pocket-friendly than Helium 10.

Speaking of Helium 10, it allows you to start with a lower-priced plan and upgrade later. Remember to save on your Helium 10 subscription by choosing a yearly plan or using my special discount.

Finally, both tools offer custom pricing plans for agencies, but you’ll have to book a demo with them to discover the price tailored to your agency.


Shopkeeper’s affordability is excellent for the narrow set of features it offers. But if you want a one-stop answer for Amazon sellers, Helium 10 is your best bet, regardless of price.

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Helium 10 vs. Shopkeeper: Features

Low pricing is great. But you must also consider what your money can get you on these tools. So, I made a detailed breakdown of the features offered by Shopkeeper and Helium 10. 

Features Shopkeeper Helium 10
Product Research
Keyword Research
Profit Tracking
Keyword Tracking
Market Tracking
Listing Optimization
Inventory Management
Inventory Forecast
Sales Dashboard

Helium 10 is an all-rounder for Amazon sellers, boasting a relevant tool in all comparison groups against Shopkeeper. On the other hand, Shopkeeper focuses on sales and tracks every dollar entering or leaving your business.

Still, there’s some overlap between the tools these two offer. For instance, Helium 10 and Shopkeeper offer Inventory Management and Forecasting. But Helium 10 does more management than forecasting, while it’s the opposite for Shopkeeper.

While we’re still on the inventory topic, Helium 10 only predicts stock levels for about two weeks. Conversely, Shopkeeper forecasts several months of stock so you never run out while waiting for a new batch.

Therefore, if you’re still learning the ropes of selling on Amazon and want a tool to help you with many features, pick Helium 10. But if you’re already an expert who wants to increase your margins and ensure you don’t lose undue money to Amazon, Shopkeeper is an excellent bet.


Helium 10 wins because it has tools for most areas of Amazon selling, while Shopkeeper is laser-focused on tracking sales, profits, and expenses.

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Shopkeeper vs. Helium 10: Data Accuracy

Shopkeeper and Helium 10 often pull data from Amazon to track sales accurately

But beyond that, Helium 10 offers keywords, products, and niche data – all missing on Shopkeeper.

I tested both tools’ accuracy, so you don’t have to. Here are my findings.

Shopkeeper Accuracy

Shopkeeper is highly accurate since it pulls data from your Amazon Seller Central account to track sales per product and profit margins.

The tool refreshes your data every 5 minutes. This ensures it gets the latest numbers, showing every sales price, Amazon fee, and final net profit.

Helium 10 Accuracy

Like Shopkeeper, Helium 10 often pulls data from Amazon to keep its numbers correct. I also tested its other tools that rely on machine learning algorithms to process data, like Sales Analytics. They were at least 80% accurate.

The latter is a greater testament to Helium 10’s data accuracy since it’s easier to pull from existing data like Shopkeeper. However, getting data that’s not given directly is trickier.


Shopkeeper and Helium 10 are accurate. However, Helium 10 has to use machine learning algorithms to synthesize precise keyword, product, and market research data. Hence, you can trust it more.

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Helium 10 vs. Shopkeeper: Platforms, Interface, and Ease of Use

Shopkeeper and Helium 10 are well-designed with clean layouts. Still, Shopkeeper looks simpler than Helium 10 since it offers fewer tools.

I tried the different ways of accessing information on both tools and presented my findings below.

  Shopkeeper Helium 10
Browser Extensions No Chrome
Dedicated Mobile App Yes Yes
Usability Easy Easy

Since Helium 10 ships with many tools, it has a bit of a learning curve compared to Shopkeeper. But it’s easy once you get it.

Plus, multiple tutorial videos on the Helium 10 website and YouTube show you how these tools work.

Likewise, Shopkeeper is easy to use once you connect your Amazon account. 

Its intuitive interface instantly brings up widgets showing sales numbers, PPC spending, and other KPIs.

If anything is unclear, you can check Shopkeeper’s YouTube channel. It’s often updated with dedicated tutorials on its tools and training on new features.

Unfortunately, Shopkeeper lacks a browser extension, but it doesn’t need one for its service.


Shopkeeper is easier to use since it has no steep learning curve and offers fewer tools.

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Shopkeeper vs. Helium 10: Support and Resources

You don’t want to buy a tool that leaves you hanging when you need to figure something out. That’s why I looked at the direct and indirect support you’ll get with Shopkeeper and Helium 10, as discussed below.

Shopkeeper Support and Resources

Shopkeeper likes to handle direct customer requests, comments, and questions via email. The support team typically responds within a few hours. But there’s no live chat support.

Thankfully, you still get tutorials on using Shopkeeper via its YouTube Channel

If you need troubleshooting or other help, look at its help articles. They cover the basics but are less in-depth than Helium 10’s collection.

Helium 10 Support and Resources

Helium 10 offers better customer support, offering its users many paid and unpaid learning tools.

For instance, its highly detailed Knowledge Base is free. Yet, it’s a treasure trove of information on using Helium 10 tools.

However, you’ll have to get your wallet out for the brand’s Exit Ticket or Freedom Ticket. These courses help improve your Amazon FBA or FBM business approach.

Like Shopkeeper, Helium 10 also has a YouTube channel. And since it boasts more features, it’s obvious why Helium 10 also has more videos.

The live chat option may be the best part of Helium 10’s customer support. 

You can contact Helium 10 by email and get a reply in about an hour. Still, nothing beats speaking to an agent to fix an issue faster.

Other paid (and optional) support resources from Helium 10 include its Amazon PPC Academy, In-Person Workshops, and Private Facebook Groups.


Helium 10 offers all the learning tools you need to use the software and win at Amazon FBA. It also has a live chat panel for fast problem-solving, avoiding wasted time.

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Shopkeeper vs. Helium 10: Final Verdict

Helium 10 is the best software for Amazon sellers looking for a one-stop answer for their business needs. It offers all the tools you need to grow your Amazon FBA business, from product research to profit tracking.

Plus, it has many learning resources and tools for sellers looking to brush up their knowledge on specific topics.

Overview Shopkeeper Helium 10
Plans and Pricing
Data Accuracy
Platforms, Interface, Ease of Use
Support and Resources

Choose Helium 10 for a complete toolset for finding great Amazon products and growing sales. You’ll also prefer it once you learn it can do almost everything Shopkeeper can. But Shopkeeper can’t handle half of what you get on Helium 10.

Interested? Grab these Helium 10 discounts and get 20% OFF your first six months!


Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.

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