- Ease of Use: Easy to use after a slight learning curve
- Pricing: $49 to $399 monthly
- Data Accuracy: Up to 98%
- Ease of Use: Easy to use after a bit of a learning curve
- Pricing: $69 to $199 monthly
- Data Accuracy: Up to 75%
Jungle Scout is an all-rounder software that serves all types of Amazon sellers.
It offers features for most facets of Amazon selling, with a mix of AI tools and an API for businesses looking for big data solutions.
On the other hand, Viral Launch is ideal for mid-level or experienced Amazon sellers seeking promotional product launches, split testing, and market intelligence.
Hard-pressed to choose between the two? I signed up for both and compared them to help you make the best decision.
Jungle Scout vs. Viral Launch Comparison: Overview
Here’s everything you should know about how Jungle Scout and Viral Launch performed in this head-to-head battle.
| Jungle Scout | Viral Launch | |
|---|---|---|
| Rating | 4.9 ★★★★★ | 4.7 ★★★★★ |
| Price | $49 to $399 per year | $69 to $199 per year |
| Coupons | Jungle Scout Discounts | Viral Launch Deals |
| Ease of Use | Easy to set up and use | Easy to set up and use |
| Data Accuracy | 98% accurate on sales estimation | 75% accurate on sales estimation |
| Key Features | Product and Keyword Research and Tracking, Sales and Advertising Analytics, AI Listing Analyzer, Listing Optimization, Sales Estimator | Product and Keyword Research and Tracking, Market Intelligence, PPC Automation, Sales Analytics, Listing Optimization, AI Listing Generator |
| Support and Resources | Help Centre, AI Assist Chat, Email Support, YouTube, Jungle Scout Academy | Knowledge Base, FAQs, Live Chat, Email Support, YouTube, Free Amazon Seller Courses |
Plans and Pricing
Based solely on pricing, it’s a no-brainer to pick Jungle Scout because it charges less than Viral Launch while offering more features at each payment tier.
You don’t have to take my word for it, though. Look at the table below.
| Plan | Jungle Scout | Viral Launch |
|---|---|---|
| Free Version | No | No |
| Monthly Price | $49 to $399 per month | $69 to $199 per month |
| Annual Price | $348 to $3,588 per year | $690 to $1,995 per year |
| Free Trial | No | Yes |
| Money-Back Guarantee | Yes (7 days) | No |
| Discount | Get 20% Off | Get 40% Off |
Viral Launch, like Jungle Scout, offers three pricing plans. And even though Viral Launch is more expensive than Jungle Scout, it offers fewer features for each plan.
In particular, Viral Launch’s lowest tier plan (Essentials) allows only product research, keyword research, and sales analytics. In contrast, Jungle Scout’s lowest plan gives you access to all major features (with some usage limits), making it more cost-friendly to the newbie Amazon seller looking to scale gradually.
Viral Launch tries to remedy this by increasing the features you get on its higher plans, with the Pro Plus Ads having full access to the software. However, Jungle Scout already gives you access to similar features on its middle plan, ensuring its biggest plan is a powerhouse.
It looks like Viral Launch claws back with a 14-day free trial on all its plans.
But even though Jungle Scout doesn’t have a free trial, its 7-day money-back guarantee isn’t bad, either.
Jungle Scout offers much more value per payment tier while being more affordable than Viral Launch.
Features
Although Viral Launch provides many of the same features as Jungle Scout, the software has unique offerings that appeal to a specific type of Amazon seller.
| Feature | Viral Launch | Jungle Scout |
|---|---|---|
| Product Research Tool | ✔ | ✔ |
| Keyword Research Tool | ✔ | ✔ |
| Competitor/Product Tracker | ✔ | ✔ |
| Supplier Database | ✗ | ✔ |
| Alerts | ✔ | ✔ |
| Sales Estimator | ✔ | ✔ |
| Listing Builder | ✔ | ✔ |
| AI Listing Analyzer | ✔ | ✔ |
| Sales Analytics | ✔ | ✔ |
| Advertising Analytics | ✔ | ✔ |
| Split Testing | ✔ | ✗ |
| Market Intelligence Tool | ✔ | ✗ |
| Inventory Manager | ✗ | ✔ |
| Product Launch | ✔ | ✗ |
After testing both tools for a while, it’s evident that Viral Launch focuses on helping sellers release successful products. One of its unique features is Product Launch, which allows users to promote new and existing products using the power of discounts and giveaways.
While Jungle Scout doesn’t have something similar, it incorporates AI extensively into its features.
For instance, you can use its AI tools for listing optimization, review analysis, and sales analytics. Unfortunately, Viral Launch’s only AI tool (Listing Builder) is purchased as an add-on to the main software.
But don’t write Viral Launch off yet. The software has a standout tool called Market Intelligence, which analyzes a niche and estimates your likelihood of succeeding there.
Even though Jungle Scout has “Niche Score,” it’s not comparable to Market Intelligence.
Viral Launch also has Split Testing for trying different versions of your listings and Kinetic PPC for automating, creating, and optimizing PPC ads. In contrast, Jungle Scout’s impact on your ads is limited to tracking analytics but offers nothing in setup or optimization.
That said, Jungle Scout offers a Sales Estimator to accurately estimate a product’s monthly sales. Conversely, Viral Launch doesn’t have a standalone Sales Estimator tool.
Instead, it weaves sales prediction into other features.
Likewise, Viral Launch only fully supports Amazon US for all features, while most features are unavailable in most marketplaces. For instance, only 8 marketplaces have product research, and 12 enjoy market intelligence.
On the other hand, Jungle Scout has FULL feature support for 8 marketplaces and limited support for up to 16 marketplaces.
Viral Launch has unique tools like Market Intelligence, Kinetic PPC, and Split Testing and still offers many of the same features as Jungle Scout. However, Jungle Scout has more unique features available in more Amazon marketplaces.
Data Accuracy
Accurate data is essential for making valid decisions for your Amazon business.
This is why I tested sales estimations and rank tracking on Jungle Scout and Viral Launch for three random Amazon products.
Here’s how both software performed:
| Sales/Rank | Amazon | Jungle Scout | Viral Launch | |
|---|---|---|---|---|
| Product 1 (B088SKYMF2) | Sales | 9000+ | 8861 | 6761 |
| Product 1 | Rank | 3 | 3 | 5 |
| Product 2 (B06XGNFR66) | Sales | 16000+ | 17790 | 10350 |
| Product 2 | Rank | 32 | 32 | 32 |
| Product 3 (B0B5PB63ZX) | Sales | 1000+ | 1170 | 4477 |
| Product 3 | Rank | 4 | 3 | 4 |
Jungle Scout Accuracy
In my tests, Jungle Scout very closely predicted the actual number of Amazon sales with a meager margin of error. It managed an 83% accuracy in its worst-case scenario and 98% in the best-case scenario. Both are fantastic results!
It was also spot-on in tracking the products’ keyword rankings.
Outside of these tests, it’s good to know that Jungle Scout has regularly updated machine learning models that analyze Amazon data to generate accurate hidden insights.
This is evident when doing keyword research, for example, since Amazon won’t readily give up its keyword search data.
Viral Launch Accuracy
Viral Launch was as accurate as Jungle Scout in tracking keyword ranks.
However, its sales estimates were less precise than those of Jungle Scout.
It overshot some numbers by about 247% and was only accurate up to 75% when it managed to come close.
Jungle Scout is highly accurate in predicting sales and tracking keyword rankings. It also offers users machine models that generate accurate insights, which Amazon doesn’t directly provide.
Platforms, Interface, and Ease of Use
Viral Launch and Jungle Scout are well-designed apps with intuitive user interfaces.
They also offer browser extensions to pull sales insights from Amazon product pages quickly.
| Viral Launch | Jungle Scout | |
|---|---|---|
| Browser Extensions | Chrome | Chrome, Firefox |
| Mobile App | No | No |
| Usability Level | Easy | Easy |
Both software have minimal learning curves before you can start using them comfortably.
While Viral Launch makes it easier for new users by linking tutorial videos to all features, Jungle Scout only includes tutorial videos on some tools, such as the Keyword Scout and Product Database.
However, Jungle Scout has an AI Assist Chat button to query how to use any tool.
The AI explains the process step by step, and links to support articles or tutorial videos explain the tool in more depth.
Conversely, Viral Launch lacks a comparable AI assistant but has a beginner’s checklist to help you find where to start.
Likewise, both tools offer browser extensions to gain and apply insights while browsing Amazon products and search pages. Jungle Scout’s is naturally more feature-packed, and it even provides a robust Firefox extension, too. Viral Launch only sticks to Google Chrome extension.
Jungle Scout has an AI Assist Chat and tutorial videos linked to some features. It also has an extension that’s compatible with Chrome and Firefox browsers.
Support and Resources
It’s essential to use a customer-centric Amazon seller tool that makes it easy to reach the customer support team and resolve issues. That’s why I carefully compared the resources and level of support that Jungle Scout and Viral Launch provide.
Jungle Scout Support and Resources
Jungle Scout users can access a wide-ranging set of resources to make their lives easier while using the tool. These start with an in-depth collection of articles carefully organized in the Help Center. This resource is a treasure trove explaining how to use each feature to the tiniest detail.
The software also has a YouTube channel often updated with new videos on Amazon selling and software updates. More importantly, the channel hosts weekly live Q&A sessions where users can ask any questions about Amazon selling topics bothering them.
Additionally, there’s the Jungle Scout Academy, a collection of Amazon seller courses, webinars, and feature tutorials.
Unfortunately, Jungle Scout doesn’t have live chat support. It tries to remedy that with the AI Assist Chat, but nothing beats speaking to a human support agent.
The saving grace is that you can email the support team and get a reply within an hour, except on the weekends when it takes a few more hours to get a response.
Viral Launch Support and Resources
Viral Launch one-ups Jungle Scout by offering a live chat panel easily accessed once you’ve logged into your account. However, it’s only available during working hours, outside when you’re stuck with a bot.
If you want to avoid the bot on the live chat, you can email the Viral Launch support team and get a response within hours.
Like Jungle Scout, Viral Launch provides a collection of help articles and a YouTube channel. Its channel is populated with video tutorials and webinars on succeeding at selling on Amazon. However, the most recent uploads are from Viral Launch’s podcast – Seller’s Edge.
Finally, Viral Launch has free courses on how to win at Amazon selling and PPC ads.
Viral Launch provides a live chat that lets you speak with a human support agent in real-time, plus other comparable support resources to Jungle Scout’s offerings.
User Testimonials
When it comes to user feedback, both Jungle Scout and Viral Launch score highly on platforms like Trustpilot, with Jungle Scout at 4.7/5 and Viral Launch close behind at 4.6/5. While ratings are similar, digging into recent reviews reveals some key differences in user experiences.
Jungle Scout User Testimonials
Jungle Scout consistently earns praise for its reliability and the helpfulness of its customer service. Many users have shared how the tool has been a game-changer for their businesses, noting that it’s accurate and dependable.
That said, not all feedback is glowing.
Some users have voiced frustration with technical issues, particularly when canceling their subscription.
Others have mentioned occasional inaccuracies in the data, particularly when filtering for specific products, which has caused some headaches.
Despite these hiccups, Jungle Scout remains a favorite for many due to its consistent performance and solid support.
Viral Launch User Testimonials
Viral Launch is often praised for its ease of use and strong market intelligence tools. Users frequently mention how intuitive the platform is, making it easy to dive into product research and keyword analysis.
Many have even compared it favorably to other major platforms, stating that Viral Launch offers some of the best insights they’ve seen.
However, not everyone is entirely satisfied.
A few users have pointed out that while the tool is user-friendly, it lacks depth in certain areas, making it feel somewhat limited.
Billing and refund issues also crop up in reviews, with some customers feeling blindsided by automatic renewals and finding it difficult to get their money back.
Despite these drawbacks, Viral Launch still holds a solid reputation for helping sellers gain critical insights in the competitive Amazon marketplace.
Jungle Scout vs. Viral Launch: Final Verdict
When it comes to Jungle Scout vs Viral Launch, Jungle Scout is a comprehensive solution for Amazon FBA (and sometimes FBM) sellers, offering almost all the features needed for success, though it lacks a live chat support option. If you’re ready to explore, check out the latest offers for Jungle Scout.
On the other hand, Viral Launch is excellent for mid- to expert-level sellers looking for advanced features like split testing and market intelligence. Take advantage of available coupons for Viral Launch to get started.
Based on our review, it’s clear that Jungle Scout comes out ahead of Viral Launch in most categories.
| Overview | Jungle Scout | Viral Launch |
|---|---|---|
| Plans and Pricing | ✔ | ✗ |
| Features | ✔ | ✗ |
| Data Accuracy | ✔ | ✗ |
| Platforms, Interface, Ease of Use | ✔ | ✗ |
| Support and Resources | ✗ | ✔ |
| User Testimonials | ✔ | ✗ |
So, choose Jungle Scout to enjoy an all-around FBA software at an affordable price.
You can sign up via its special discounts link to enjoy exclusive discounts on your first subscription.
Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.
