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Merchant Words vs Helium 10

Better Choice For Private-Label Sellers
Helium 10 logo
4.9 / 5
  • Best value for money.
  • A complete set of tools for all Amazon sellers.
  • Easy to navigate dashboard.
  • Comprehensive research tools.
No Credit Card Required
Best For Product & Keyword Research
MerchantWords logo
4.8 / 5
  • Excellent keyword research tool.
  • Comprehensive product research.
  • Visually appealing reports that are easy to interpret.
  • User-friendly interface.
  • Discount Code: REVENUEGEEKS
14-day Money Back Guarantee

When you’re trying to decide between Merchant Words vs Helium 10, you have to decide what you want from these tools.

You see, both these tools are very different. Merchant Words is basically a keyword research tool. It helps you find relevant keywords that shoppers are searching for. Plus, you can then use those keywords to find new products to sell on Amazon.

In comparison, Helium 10 has an entire suite of tools. These not only help with keyword research but also with other aspects of your business.

For this article, we’ll see how both tools compare in the keyword research space. Then, I’ll give you a very quick rundown of what extra tools you can find if you decide to use Helium 10.

Comparison Table

In this table, I’m basically only showing you the tools that both Merchant Words and Helium 10 have in common. I’ll show you the extra tools that Helium 10 has further in the article.

Features Merchant Words Helium 10
Our Rating 4.8/5.0 4.9/5.0
Price From $29/month (single country) From $97/month
Free Trial No. But there’s a 14-day money-back guarantee Free Basic Plan with usage limits
Product Research
Keyword Research
Listing Optimizer ✅ As an extra paid service only
Keyword Rank Tracker
Competitor Analysis
Chrome Extensions
Official Website

Comparing Merchant Words vs Helium 10

Firstly, let me explain that any keyword data that you get from any tool is only an estimation. This is because Amazon does not release actual data to anyone.

So, keyword research tools have to collect any data that they can. And then, create some estimates on search volume, etc.

Both Merchant Words and Helium 10 get their data from the Amazon search bar or shopper searches. These keywords are then analyzed using artificial intelligence. The AI can then find all the possible combinations.

Most likely, you will find different results using either tool for keyword research. This will all depend on how the AI is analyzing the mined data.

Read Also: Inventory Lab vs Helium 10

#1: Comparing Helium 10’s Magnet To The Classic Search On Merchant Words

To show you how these two tools compare, I searched the term “protein powder” in both to get the following results.

Merchant Words Classic Search Results

Magnet By Helium 10

As you can see from these two searches, Merchant Words shows 75,916 keywords and Magnet only shows 25,481 keywords. Mind you, that’s still a lot of keywords for you to work with. I do prefer the layout that Merchant Words has because it seems easier to read.

Comparing The Results For “Collagen Protein Powder”

Now, let’s look at how the results compare for the term “collagen protein powder”.

Merchant Words

Magnet By Helium 10

According to Merchant Words, this keyword has a search volume of 38,000. But, Helium 10 says it has a search volume of 14,634. That’s quite a big difference between the two.

From this, you can easily see that no two keyword tools are going to give you the exact same results. This is because it all depends on how the AI communicates with Amazon and then collates the data.

So, let’s look at the similarities between the two tools. Both tools:

But, what about the differences between the two tools. Let’s look at these.

Read Also: ZonGuru vs Helium 10

Helium 10:

Merchant Words:

Comparative Analysis​

If you’re a visual person, then you’ll find the information provided by Merchant Words much easier to digest. Personally, I do find the Magnet results much harder to read.

So, if all you’re looking for from a tool is keyword and product research, then Merchant Words will suit you just fine. Remember that a Helium 10 subscription incorporates a vast array of tools. These go beyond product and keyword research.

#2: Comparing Helium 10’s Cerebro with Asin Plus By Merchant Words

Both Merchant Words and Helium 10 have reverse ASIN lookup tools. These are the results for ASIN B08BL89Z78. This product is a Kodak Mini 3 Square Retro Portable Printer.

Asin Plus Results

Cerebro By Helium 10 Results

In this example, Merchant Words returned a total of 801 search terms but Helium 10 returned 7,470. As you can see, the results are set out very similarly in both tools compared to the keyword search we did earlier.

This is with the exception that both tools also give you the organic rank of each keyword.

Read Also: Helium 10 vs Sellics Compared

Comparing The Results For “Prynt Pocket Printer”

Let’s look at the results that each tool gives us for the term “prynt pocket printer”.

Merchant Words

Cerebro By Helium 10

Both tools show this term as having a rank of 1. But, Merchant Words shows a search volume of 9,900, and Helium 10 shows a search volume of only 493. Once again, this is a significant difference in search volume.

Comparative Analysis​

I really do prefer the layout that Merchant Words provides. It’s so much easier to read and digest. I also like that this tool gives you an estimate of the number of reviews for each search term. This is not something that the Helium 10 tools focus on.

Why are reviews important? A product with many reviews sells well. This is because few people will leave a product review on Amazon these days. I remember something one of my mentors said some time ago. “Every 1 review can indicate that the product has sold around 100 units.”

For this reason and the more pleasing layout, I would choose Merchant Words for my keyword and product research.

#3: Extra Tools Included With A Helium 10 Subscription

As I said previously, Helium 10 provides a complete suite of tools for Amazon sellers that Merchant Words does not.

Here are the extra tools that are available with a Helium 10 subscription:

  • Scribbles (listing optimizer)
  • Inventory Protector (coupon abuse prevention)
  • Refund Genie (reimbursement assistance)
  • Alerts (hijacker and product monitoring)
  • Profits (financial analysis dashboard including inventory management)
  • Follow Up (email automation tool)
  • Portal (landing page builder)
  • Freedom Ticket (Amazon sellers training)

So, if you’re looking for a complete set of tools that include keyword and product research, then Helium 10 is a much better value for money.

Read Also: AMZ Tracker vs Helium 10

#4: Pricing

Here are the different pricing schedules for Merchant Words and Helium 10 plans.

Merchant Words

Helium 10

As you can see, Helium 10 does offer a Free Access plan but this has limited uses. So, most Amazon sellers would opt for the Platinum plan at $97 per month (check for coupons), to begin with.

Merchant Words does not have a Free Access plan. But, if you’re only selling in 1 country, you can opt for the Silver plan at $29 per month. Merchant Words also give you 2 months free if you pay annually.

#5: Support

Merchant Words has a full page of frequently asked questions. These should answer most of your questions. They also have a “contact us” form on every page of their website. As well as this, they have a blog and a podcast. Plus, you can follow them on Facebook, Twitter, Instagram, YouTube, and Linkedin.

Helium 10 has a “chatbot” that is available during business hours. Otherwise, you can leave a message and they will get back to you. Or, you can email your questions to  

Helium 10 also has a very active Facebook group for its members. Plus, they have a regular podcast with new episodes every Tuesday and Saturday.

From this information, you can surmise that help is never far away. Whether you decide to go with Helium 10 or Merchant Words.

And The Overall Winner Is

Merchant Words and Helium 10 are two very different platforms with tools for Amazon Sellers. It really depends on what you’re looking for in a tool.

If you just want keyword and product research, then Merchant Words is perfect for you. But, if you’re looking for more tools, then you can’t go past Helium 10. They have a complete set of tools at a very competitive price.

Personally, I really like the layout of the reports in Merchant Words. They are far more visually pleasing and easier to digest. As is usually the case, when a tool focuses on just one aspect of an Amazon business, they can make it more user friendly.

That’s not to say that the Helium 10 tools don’t provide a wealth of information. They do. However, their reports are somewhat cumbersome and not as visually appealing.

Let’s look at the pros and cons of each one.

Merchant WordsHelium 10
  • Allows you to do intensive keyword research.
  • Visually appealing
  • User friendly
  • Excellent trend information
  • Great value if you’re only selling in 1 country.
  • Only good for keyword and product research.
  • Their search term results seem much higher than Helium 10’s.
  • A complete set of tools for all sellers.
  • Best value for money for what you get.
  • Great support and learning tools.
  • The tools are easily segmented on the dashboard.
  • Their reports are visually cumbersome.
  • Too much information can be overwhelming.

As you can see, there are pluses and minuses for both Merchant Words and Helium 10. However, when you compare them to other tools in the market, these come out on top for what they do.

So, my recommendations are:

Use Merchant Words if:

Use Helium 10 if:


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