Are you having a hard time deciding whether to invest in Helium 10 vs Viral Launch?
Both of these platforms have some of the best tools on the market. But, which one is better for you?
Both these tools are very different and with different capabilities.
Viral Launch is dedicated to product and keyword research and PPC automation.
While you can do all these tasks with the Helium 10 tools as well, there’s so much more you can do.
To help you out, I’ve done some comprehensive research on both.
In this comparison, I’ll discuss how each platform handles different tasks. Plus, I’ll give you my opinion on which one I think is better for each task.
|Features||Helium 10||Viral Launch|
|Price||From $97/month||From $99/month for most features|
|Free Trial||Free Basic Plan with usage limits||14-day Free Trial with no credit card needed|
|Keyword Rank Tracker||✅||✅|
|Refund Reimbursement Assistance||✅||❌|
|Follow-up Email Automation||✅||✅|
|PPC Ad Automation||✅||✅|
|Landing Page Builder||✅||❌|
|Multi-User Access||From the $197/month plan||❌|
|Connected Accounts||From 2 to 4 accounts||❌|
Comparing Helium 10 vs Viral Launch
Both Helium 10 and Viral Launch have top-of-the-line tools for Amazon sellers. Helium 10 gives you more tools for your subscription cost. But, Viral Launch has some of the best automated tools I’ve seen.
Which tool you choose depends on what your needs are. If you’re just looking for product and keyword research and PPC automation, then Viral Launch is perfect for you.
But, if you need additional tools like inventory management and financial analysis, then you would be better off with Helium 10.
So, let’s look at what tasks can be performed with both Helium 10 and Viral Launch.
#1: PPC Automation
PPC automation is handled very differently by Viral Launch compared to Helium 10. While Viral Launch automates your PPC campaigns, Helium 10 just manages them.
Kinetic By Viral Launch
Kinetic is a comprehensive tool. It allows you to maximize your profits with your ad campaigns.
You start by creating customized rules from various templates. You can set these rules to update automatically or you can manually update them.
Plus, Kinetic shows you if your sales are coming from organic search or your ad campaigns. The tool also allows you to prioritize high-converting keywords. This means you’re not paying for keywords that are not converting.
The tool has integrated keyword research as well as tracking. All of the information you need is displayed well so you can instantly see how your ads are performing.
This is a fully automated PPC tool, unlike the tool offered by Helium 10.
ADS By Helium 10
ADS allows you to visually see how your PPC campaigns are performing. It also allows you to discover additional keywords that can convert to sales. The tool provides the data in charts as well.
This is more of a PPC management tool and doesn’t offer a lot of automation options. It’s only available in the Diamond and Elite membership plans.
|Helium 10||Viral Launch|
#2: Product Research
Xray Chrome Extension By Helium 10
The Xray chrome extension is an excellent tool. It allows you to do your product research directly on an Amazon search page. It gives you all the data you need, to decide whether a category is worth selling in.
I ran a test using the search term “kitchen storage”. As you can see from the results, this category is very competitive. Therefore, you’d want to niche down further to find a less competitive sub-category.
Black Box By Helium 10
Black Box is a comprehensive product search tool. It allows you to select many different parameters. I took it for a test run using the category “Kitchen & Dining”. Some other parameters I set were:
- Monthly Revenue – $100 to $100,000
- Review Count – 1 to 50
- Number of Sellers – 2 to 10
- Title Keyword Search – Kitchen storage
Here’s a screenshot of my setup:
And, here is a small selection of the results.
The tool came back with 200+ products in this search.
I think this is an excellent tool for conducting extensive product research.
Read Also: Helium 10 vs Sellics
Trendster By Helium 10
Besides the 2 product research tools above, Helium 10 also has a tool called Trendster. This allows you to analyze products via Google Trends to see whether they are seasonal.
Product Discovery By Viral Launch
Product Discovery allows you to find products in untapped markets. You can do this all within the Viral Launchpad.
Here’s a quick video to show you how it works.
With this tool you can search for new products in the following ways:
- Find niches that offer lots of potential.
- Discover successful brands to emulate.
- Find sub-categories of up and coming products that are not yet too competitive.
Market Intelligence By Viral Launch
What I like about Market Intelligence is that it gives any product idea that you enter into it a “star validation” up to 5. This instantly allows you to eliminate unprofitable product ideas.
Then, you’re provided with further data that is based on historical sales, price, and reviews. Plus, there’s an in-built profit calculator.H
Here’s a quick video to explain the tool:
You can access this tool within the Viral Launchpad or as a Chrome extension.
If you want to try it out, you can create a free account with no credit card needed. This trial will give you 5 free searches per day.
Read Also: Which Is Better Helium 10 or Merchant Words?
|Helium 10||Viral Launch|
#3: Keyword Research
While Viral Launch has 1 comprehensive keyword research tool, Helium 10 has 3.
Let’s take a look at these in more detail.
Magnet By Helium 10
I decided to do a test with Magnet using our previous keyword “kitchen storage”.
Here’s what a snapshot of the results looks like:
As you can see, this search produced a large number of results. But, it does give you a starting point to narrow down the list. Filtering by the Magnet IQ score would be a good start. The higher the score, the higher the search volume and the lower the competition.
You can also use the keywords in the “word frequency” box to narrow down your search. This will allow you to come up with the best keywords for your listing.
Cerebro By Helium 10
This is a reverse ASIN lookup tool. It’s linked directly from Magnet but is also a stand-alone tool.
To test it out, I clicked on the first ASIN in Magnet’s results in the “frequently bought together” box.
This search brought back a result of over 9,000 keywords.
The Cerebro IQ score works the same as Magnet’s IQ score.
So, this would be a good way to narrow down your keyword list.
Misspellinator By Helium 10
This tool helps you to find commonly misspelled keywords on Amazon. It’s a fairly simple tool that also identifies Amazon auto corrections. This is handy to know so that you don’t waste your advertising dollars on those words.
I put the words “kitchen storage” into the tool. I found that most misspellings of “kitchen” were auto-corrected by Amazon.
Keyword Research By Viral Launch
This tool searches the entire Amazon marketplace to find search terms that customers are looking for. It does this by doing a reverse-market look-up. This gives you actual keywords that customers are searching for,
Here’s a video to explain this further:
|Helium 10||Viral Launch|
#4: Competitor Analysis
Both Helium 10 and Viral Launch have tools that help you analyze the keywords your competitors are using.
Both of these rely on finding competitor ASINs and then analyzing them.
Market Tracker By Helium 10
Market Tracker requires you to choose a niche market. You then enter up to 5 keywords. Select some of the ASINs of products in your niche market.
Market Tracker then goes to work and brings back relevant results every week.
Here’s a test I did a little while back on the “Gourmet Chocolate Market”.
When I clicked on “suggestions”, this is what came up.
As you can see, the tool collects the most relevant keywords and their search volume. It then also identifies products within that market. The product score (0-100) shows how well the product is ranking for the most popular keywords. The higher the score the better.
This is great for Amazon sellers who use the wholesale or arbitrage models.
It can help you identify popular products within a certain market niche.
Competitor Intelligence By Viral Launch
This will help you to identify keywords that are being underutilized by your competitors. The tool also allows you to track these words including any change in rank.
|Helium 10||Viral Launch|
#5: Listing Optimization
For optimizing your listings, Helium 10 has a total of 4 tools that may be useful.
Viral Launch, on the other hand, has both a listing analyzer tool and a listing builder.
Let’s look at these in more detail.
On-Page Evaluation By Helium 10
I really like the On-Page Evaluation Chrome extension. It lets you see instantly how well optimized any listing is.
I chose a product on Amazon in the “kitchen storage” niche to show you how this tool works.
As you can see, this listing gets a score of 8.14 out of 10. The tool identifies what needs to be done to fully optimize this listing. I really like the simplicity of this. And, the fact that it gives you actionable tasks to improve the listing.
Frankenstein By Helium 10
Frankenstein helps you to clean up your keywords. This means that you only use the most relevant ones in your listing.
Read Also: AMZ Trackers vs Helium 10
Scribbles By Helium 10
Scribbles allows you to create your listings from scratch. It ensures that you use the major keywords in your title, description, and bullet points.
Index Checker By Helium 10
It’s important to know whether your listings are indexed by Amazon. Otherwise, how can customers find your products? Index Checker does this for you.
Listing Analyzer By Viral Launch
With Listing Analyzer, you enter an ASIN and the tool will let you know how well the listing is optimized.
Listing Builder By Viral Launch
This tool allows you to build your listing incorporating the most important keywords. This will ensure that your listings are fully optimized to show in Amazon search results.
Here’s a quick video showing you how these tools work.
|Helium 10||Viral Launch|
#6: Additional Tools
Helium 10 has several extra tools that Viral Launch does not. These include:
- Hijack Alerts
- Refund Reimbursement Assistance
- Financial Analytics
- Inventory Management
- Landing Page Builder
- Freedom Ticket Amazon Training
Viral Launch does have 1 extra tool that Amazon sellers will find useful. And, it’s free to use.
Listing Dojo By Viral Launch
This tool allows you to easily conduct A/B testing on your main product points. These include price, images, titles, and descriptions. In fact, you can create each split in only minutes.
What I like about this tool is that once you set up a test, the tool works automatically in the background. Here’s the link, so you can test it for yourself.
I think this tool is extremely useful and something that Helium 10 does not have.
To get access to the most valuable tools on each platform, the prices are very similar.
Helium 10 Pricing
Viral Launch Pricing
As you can see, to get the most value from Viral Launch, you really need the Pro Plan as a start.
However, if you also want PPC automation, you’ll have to invest in the Kinetic plan at $199 per month.
#8: Customer Support
Helium 10 has various options for customer support. These include:
- Online Chat
- Contact Form
- Extensive Knowledgebase
- Regular Podcasts
Viral Launch also offers different support options including:
- Online Chart
- Contact Form
- Free courses
- A Seller Podcast
From a perspective of value for money, I would say that Helium 10 comes out on top. But it really depends on what you’re looking for.
Viral Launch has some excellent tools. I do like the fact that a lot of their tools are automated too. This cuts down on the amount of time you spend researching and analyzing.
If you’re just looking for product and keyword research and PPC automation, then you will find that Viral Launch has you covered. This tool is probably the most useful for launching new products on Amazon.
But, if you want additional tools that can help you with inventory management and profit analysis, then Helium 10 would be better. By the way, don't forget to check our dedicated page on Helium 10 coupons.
Here are my recommendations: