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Zonbase vs. Helium 10: The Only No BS Comparison!

Best Setup
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4.5 / 5
  • Ease of Use: Fast to set up and get started; no learning curve
  • Pricing: $37 to $297 per month
  • Data Accuracy: Provides accurate data
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Best Overall
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4.9 / 5
  • Ease of Use: Easy to use after the learning curve
  • Pricing: $39 to $279 per month
  • Data Accuracy: Provides accurate data + generates accurate insights with machine-learning models
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Zonbase and Helium 10 are similar because they offer product and keyword research, estimate sales, and help optimize Amazon PPC campaigns.

However, in-depth tests reveal their differences.

While Zonbase offers a fast setup, almost no learning curve, and niche features like ZonArbitrage, Helium 10 packs more tools for every price point, making it more affordable than Zonbase.

In this guide, I compare Zonbase and Helium 10 in five categories, where Helium 10 convincingly wins. Read on to discover which tool is best for your business.

Zonbase vs. Helium 10 Comparison: Overview

In a hurry? Here’s an overview of what I found when testing Zonbase against Helium 10. 

See which one suits your business the most.

  Zonbase Helium 10
Rating 4.5 ★★★★★ 4.9 ★★★★★
Price $37 to $297 per month $39 to $279 per month
Coupons Zonbase Deals Helium 10 Offers
Ease of Use Very fast set up and easy to use Easy to use after a bit of a learning curve
Data Accuracy Very accurate data Very accurate data
Key Features Product and Keyword Research and Tracking, Sales Analytics, ZonRepricer, Sales Estimator, Alerts Product and Keyword Research and Tracking, Sales Analytics, Sales Estimator, Alerts, Adtomic, Listing Optimization
Support and Resources Help Articles, FAQs, YouTube, live chat, and email Knowledge Base, FAQs, YouTube, Podcast, email, and live chat

Zonbase vs. Helium 10: Plans and Pricing

Zonbase and Helium 10 have comparable monthly pricing that you can save on by choosing an annual plan. Here’s a full breakdown of Zonbase and Helium 10 pricing and plans.

Plan Zonbase Helium 10
Free Version No Yes
Monthly Price $37 to $297 per month $39 to $279 per month
Annual Price $30 to $200 per month $29 to $229 per month
7-Day Risk-Free Trial Yes Yes
Discount Get Zonbase Get Helium 10 Discount

Helium 10 offers three pricing plans (Starter, Platinum, and Diamond) tiered according to features. They’re well spread to match the needs of Amazon beginner, mid-level, or expert sellers.

Likewise, Zonbase also has three feature-based pricing plans (Standard, Legendary, and Diamond). However, Zonbase’s plans are more expensive than Helium 10’s

You’ll even get less access to some features for the same price you pay for Helium 10.

For instance, the Standard Zonbase plan doesn’t get you the Chrome extension

On the other hand, the comparably-priced Starter Helium 10 tier can access the Chrome extension and Freedom Ticket FBA course with far fewer usage limits on different tools.

Therefore, if you want an affordable Amazon seller tool that packs more features per payment tier, choose Helium 10.


Helium 10 offers a payment tier for every Amazon user and provides better tool usage limits per tier than Zonbase.

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Helium 10 vs. Zonbase: Features

Zonbase is for newbies or mid-level Amazon sellers looking to launch products fast. Helium 10, conversely, is for any Amazon FBA or FBM seller – beginner, intermediate, or expert.

A quick way to determine this is by looking at Helium 10’s in-depth feature set, offering more insights than Zonbase’s tools.

Feature Zonbase Helium 10
Product Research
Keyword Research
Keyword Tracking
Market Tracking
Sales Estimator
Inventory Management
Sales Analytics
Listing Optimization
Supplier Research
Advertising Analytics
Hot Products
Inventory Forecasting

Zonbase and Helium 10 overlap in many features. However, Helium 10’s are typically more in-depth when they offer the same tool.

Take product research, for example. Helium 10’s Black Box and Zonbase’s ZonResearch offer simple and advanced product filtration. Even so, Helium 10 has the upper hand because it allows you to search sub-categories.

Helium 10 returns more product insights than Zonbase and allows you to easily copy a product’s ASIN, which Zonbase surprisingly missed.

However, Zonbase has a few unique features. One of them is Hot Products – a tool that returns the top 100 trending Amazon products, updated every hour.

Another area where Zonbase has a one-up on Helium 10 is its dedicated PPC dashboard and Ads Manager. In Helium 10, PPC data is woven into the Profits tool and Insights dashboard unless you get the Adtomic add-on, which costs extra.

Generally, Zonbase has more specific features for sellers who aren’t FBA sellers. 

They include ZonArbitrage for sourcing arbitrage products and ZonGrading for sellers looking for wholesale products.

The software also has a repricer tool for pricing products competitively. 

As I mentioned earlier, Zonbase prefers slapping on as many tools as possible without necessarily improving the depth of the tools.

For instance, its repricer is advertised with an AI angle, but it’s primarily rule-based in reality. This isn’t the best way for a repricer, as that could simply price you to the bottom, whereas proper algorithmic pricing tools will analyze pricing patterns to help you succeed.

On the other hand, Helium 10 has more general features to help you succeed at Amazon FBA and FBM, including Audience and Trendster. Furthermore, it’s tools are available in 21 Amazon marketplaces, which is better than the 9 marketplaces you get on Zonbase.


Zonbase offers many of the same features as Helium 10 while providing extra tools like ZonArbitrage and ZonRepricer. However, Helium 10’s tools are more in-depth and provide better chances of success.

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Zonbase vs. Helium 10: Data Accuracy

You shouldn’t use a seller tool whose insights you can’t trust to make decisions for your business. That’s why I tested Zonbase and Helium 10 on accuracy.

For fairness, I tested their Sales Estimator tools since they both have one, and it’s also a crucial tool for Amazon sellers.

ASIN Amazon Zonbase Helium 10
Product 1 (B00OELU6B4) 12,000+ 13,049 18,512
Product 2 (B08DRTVN1J) 1,100+ 714 1,931
Product 3 (B00XQ2XGAA) 31,000+ 39,513 53,522

Zonbase Accuracy

Zonbase’s Sales Estimator accurately estimated the Amazon product sales numbers. Conversely, Helium 10 overshot the numbers.

This shows you can trust Zonbase to get accurate data when researching new products.

Helium 10 Accuracy

Helium 10 overpredicted the sales numbers in my tests, adding over 10,000 to one of the tested products. This happened even though Helium 10 has machine-learning models that fetch and analyze Amazon’s hidden data to generate accurate insights.


Zonbase wins here for its lower margin of error.

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Helium 10 vs. Zonbase: Platforms, Interface, and Ease of Use

Zonbase is easier to set up than Helium 10. Plus, the software arranges the dashboard based on your primary goal as an Amazon seller.

On the other hand, Helium 10 has a slight learning curve, depending on where you are in your Amazon selling journey. New users may be overwhelmed by the sheer amount of tools to navigate, but it gets easy with time.

  Zonbase Helium 10
Browser Extensions Chrome Chrome
Mobile App No Yes
Usability Easy Easy

Zonbase and Helium 10 make it easy for the new user to get around. Still, Zonbase does it better because every tool has a tutorial video that pops up when you navigate to it for the first time.

On the other hand, Helium 10’s tutorial videos only show up for some tools like Cerebro. When such videos don’t show up automatically, a “Learn” button usually shows you how the tool works.

Furthermore, both software offer easy-to-use and setup Chrome extensions to mine real-time product and keyword data while browsing Amazon.

Helium 10 goes a step further by offering an iOS and Android mobile app to get alerts, monitor sales, check PPC performance, and perform other tasks on the go.


Zonbase offers an easier setup than Helium 10, and it has almost no learning curve. Likewise, its intuitive interface makes it more appealing to beginners and other user levels.

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Zonbase vs. Helium 10: Support and Resources

Helium 10 and Zonbase provide tons of resources for their users, making it easy to quickly talk to someone on their customer support team.

But exactly how far do they go to ensure robust customer care? That’s what I investigated and reported below.

Zonbase Support and Resources

Zonbase users can quickly speak with a support bot agent, but not a human agent, via the live chat panel. You can also email Zonbase and typically get a reply within an hour.

Furthermore, Zonbase has a collection of helpful articles detailing how to use each feature in its app. You can also check out its regularly updated YouTube channel.

However, Zonbase’s free 5-day challenge course is its most stand-out resource

If you want to launch a product fast and don’t have the time to go through Zonbase’s paid Amazon FBA course, enroll in the 5-day challenge for free.

Simply completing the in-course activities daily will help you launch and advertise an Amazon product in 5 days!!!

Helium 10 Support and Resources

Helium 10’s Knowledge Base, similar to Zonbase’s help articles, contains more info. 

That’s understandable since Helium 10 has more features. Also, its help articles are more in-depth

Moving on, the software has a YouTube channel regularly updated with videos about new features and how to succeed at Amazon FBA. If you prefer listening, you’ll have the comfort of Helium 10’s podcast instead.

Like Zonbase, Helium 10 also has both live chat and email support. The only difference is that its live chat features a human agent, whereas you only speak with bots on Zonbase’s side.

Helium 10 also has paid resources like Freedom Ticket and Exit Ticket. Depending on your pricing plan, you can find these courses already included.


Helium 10 provides live chat that lets you instantly speak with a human support rep, unlike Zonbase, which has a bot-only chat. Helium 10 also has a podcast, case studies, and more in-depth help articles.

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Zonbase vs. Helium 10: Final Verdict

I recommend Helium 10 because it packs more features for each price point. 

The software offers you everything you need to win at Amazon FBA.

Learning how to use its tools might take a while, but they offer better value for money once you get the hang of them. Besides, its tools are built with more details, ensuring you never have to pay for another Amazon seller tool.

  Zonbase Helium 10
Plans and Pricing
Data Accuracy
Platforms, Interface, Ease of Use
Support and Resources
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Zonbase isn’t bad, either, though. If you’re a newbie looking to start fast, you may be enticed by Zonbase’s simplicity (discounts here). However, Helium 10 (get 20% OFF) has the edge due to its transparent pricing and extra customer support.


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