Helium 10 is the best Amazon listing tool, offering powerful features for building listings from scratch, optimizing existing ones, and syncing them directly with your Amazon Seller account.
Jungle Scout and ZonGuru are close contenders, thanks to their listing-focused features, user-friendly interfaces, and built-in AI assistance.
Still, the best Amazon listing tools don’t stop there. Each tool featured in this guide brings something unique – whether it’s multilingual support, fast AI copy generation, or done-for-you listing services.
| Tool | Monthly Price | Discount | Best For |
|---|---|---|---|
| Helium 10 | $129 – $359 per month | Try Helium 10 | Listing creation & optimization |
| Jungle Scout | $49 – $149 per month | Try Jungle Scout | AI-Assisted Listings |
| ZonGuru | $49 – $249 per month | Try ZonGuru | Free trial |
| Epinium | €99 – €349 per month | Try Epinium | Multilingual Listings |
| SmartScout | $29 – $187 per month | Try SmartScout | Fast AI listing drafts |
| Sellerhook | From $197 per listing | Try Sellerhook | Hands-off approach |
Helium 10
Helium 10’s Listing Builder helps you create your listing across 10+ Amazon marketplaces from scratch. The tool is essential for adding the right keywords, which you can import from other Helium 10 tools like Magnet and Frankenstein.
In fact, Helium 10’s supporting tools (like keyword and product research tools) for effective listing creation are one of the reasons it’s placed this highly.
Furthermore, Helium 10 helps you know you’re building effective listings by adding keywords with optimal match ranges while keeping the proper density.
The best part about Helium 10’s Listing Builder is the AI assistance, which helps you create winning product copy quickly! Only Jungle Scout’s, ZonGuru’s and SmartScout’s listing builders offer robust AI assistance.
However, this AI optimization is only available on the Helium 10 Diamond plan, so it’s not practical for new or intermediate sellers.
That said, you can use Helium 10’s Listing Analyzer to monitor competitor listings.
This is vital for discovering winning strategies top competitors use and implementing them into your listings.
For example, you can find new keywords, customer pain points to address, features to highlight, and more. You can get something similar at ZonGuru, but not on the other listing tools.
Fortunately, the primary Helium 10 Amazon listing tools are available on all pricing plans.
As with any tiered package, the lower plans have usage restrictions.
- AI assistance
- Listing Analyzer to track competitors
- Syncs product listings with Amazon in real time
- Create product listings in 10+ Amazon marketplaces
- AI assistance on listings only on the Diamond plan
- Quite expensive
Our Verdict: Helium 10 provides extensive Amazon listing creation, optimization, and management with AI assistance. You can also monitor competitor listings for research.
Jungle Scout
Like Helium 10, Jungle Scout helps you to build Amazon product listings from scratch with its Listing Builder. The tool even provides a Listing Optimization Score to help cover the listings’ main parts.
While I don’t recommend blindly optimizing for the score, it is an excellent guide to determine if you missed something important.
Like Helium 10 and ZonGuru, Jungle Scout’s listing builder also provides AI-Assist to help you craft copy. This is especially helpful for Amazon sellers whose first language isn’t English or who need help to source non-expensive copy.
The best part is connecting Jungle Scout to Amazon seller accounts and syncing the listing created directly to Seller Central! Therefore, you save time switching between two interfaces.
Speaking of, the clean user interface of the Listing Builder at Jungle Scout makes it easy to use.
But there’s a catch:
The Jungle Scout Listing Builder is only available on the Growth Accelerator and Brand Owner + CI plans under Jungle Scout’s Catalyst pricing. This isn’t like Helium 10, which offers the service on its smallest plan, although with usage limits.
However, unlike Helium 10, Jungle Scout doesn’t restrict listing-related AI assistance to its biggest plan alone.
- AI assistance
- Provides a Listing Optimization Score
- Clean user interface
- AI assistance is available with the middle plan
- Syncs listings directly to Amazon Seller Central accounts
- Listing Builder is unavailable with the cheapest plan
Our Verdict: Jungle Scout is an excellent Amazon product listing creation tool for beginners and expert sellers. Get it to enjoy listing optimization score, AI assistance, and a clean user interface.
ZonGuru
ZonGuru allows you to build Amazon listings with its Listing Optimizer.
This tool harnesses the power of ChatGPT-4 to help automate listing writing.
While it’s comparable to the AI-assist features on Helium 10 and Jungle Scout, the other two tools built their listing AIs from scratch.
That said, you can create Amazon listings on 10 Amazon marketplaces with ZonGuru. That’s fewer markets than you get with Helium 10, but the biggest marketplaces are covered (Amazon US, Canada, United Kingdom, and central Europe).
Moving on, you’ll get ZonGuru’s listing Optimization Score, based on competitor comparisons, to tell you the quality of your SEO. Hence, you can see where to improve your listing and your chances of ranking.
Besides that, a Listing Strength score indicates the overall formatting quality.
For example, if you have 5+ bullet points and 7 of the 7 allowed images. While the other listing tools I reviewed feature one of both (either Optimization Score or Listing Strength), none packs the two.
Additionally, once you complete your listings on ZonGuru, you can publish directly to your Amazon Seller Central account. This saves you time and helps you avoid using Seller Central if you don’t like the user interface.
ZonGuru provides access to the Listing Optimizer on its cheapest pricing plan, beating how Helium 10 and Jungle Scout offer theirs. Furthermore, you can test the tool with the ZonGuru free trial.
- Utilises ChatGPT-4
- Listing Builder is available with the cheapest plan
- Features Optimization Score and Listing Strength
- Detailed tutorial reduces the learning curve
- Creates listing for 10 Amazon marketplaces
- Some Amazon marketplaces are missing
Our Verdict: ZonGuru is a solid Amazon product listing creation tool with a streamlined UI and helpful ChatGPT-4 assistance. It also gets full marks for providing the tool with the cheapest plan.
Epinium
Epinium allows you to optimize Amazon product listings with AI, so its performance may be comparable to ZonGuru’s. In other words, you can only leverage a generally available AI rather than an in-house tool like Helium 10 and Jungle Scout.
However, Epinium doesn’t match up to the rest since it doesn’t allow Amazon listing creation, only optimization. In other words, you can’t develop a new listing from scratch; you can import existing listings to improve them.
Even so, Epinium retains the advantage of helping to optimize Amazon listings in English, French, Spanish, German, and other Amazon marketplace languages.
Furthermore, it allows bulk AI optimization on your existing listings. Simply choose the listings you want to optimize and select the areas (title, description, etc.) you want to improve.
Check back, and it’ll have something for you.
Epinium’s listing optimizer is automated, making it beginner-friendly. However, its prices may not be beginner-friendly, as its starter plan costs more than Jungle Scout and ZonGuru’s biggest plans!
Thankfully, you can test the Amazon optimization tools at Epinium with the free trial before choosing a paid plan.
- Artificial intelligence with SEO optimization
- Test with the free trial
- Works with all Amazon marketplaces
- Bulk listing optimization feature to save time
- Beginner-friendly tool
- Higher cost compared to competitors
- Doesn’t allow listing creation, only optimization
Our Verdict: Epinium is a good choice for users who want AI assistance and to optimize listings in multiple languages. However, the entry price is higher than competitors.
SmartScout
SmartScout is best known for market intelligence (brands, sellers, subcategories), but it also includes a listing-focused feature called AI Listing Architect that helps you build an Amazon listing draft fast.
Like other AI listing builders, you start by inputting your product details. From there, SmartScout positions AI Listing Architect as a way to identify relevant, high-performing keywords and then generate SEO-oriented listing copy in minutes (instead of spending hours on manual keyword research + writing).
What I like for a “listing tools” roundup is that AI Listing Architect is included even in the Basic plan, so you don’t have to jump to an expensive tier just to access the listing builder. The Basic plan is marketed at $25/month on annual billing (or $29/month if you pay monthly), and SmartScout also advertises a 7-day money-back guarantee.
- Fast AI listing drafts
- Built-in keyword discovery
- Available on cheapest plan
- More “suite” than listing-only
- AI listing feature is currently restricted to Amazon US and UK
Our Verdict: SmartScout is a strong addition if you want an AI listing builder that’s included even on the entry plan, and you also like the bonus of brand/seller/subcategory intelligence in the same platform.
Sellerhook
Sellerhook’s Amazon product listing is unique since it does all the hard work.
You only have to submit product details and include extra information about your business. Then, Sellerhook’s team delivers a ready-to-publish, well-optimized, and highly formatted English-language Amazon product listing to you!
However, you must manually enter the data into your Amazon Seller Central account.
This is a disadvantage compared to alternatives like Jungle Scout and Helium 10, which sync your listing changes directly to Amazon Seller Central.
Furthermore, Sellerhook’s Amazon listing service is expensive, costing more than Jungle Scout’s biggest plan for just ONE listing. Remember that Jungle Scout’s biggest plan offers other features and allows you to create more than one listing.
You can get a slight discount by ordering three listings at once, but that doesn’t make this service less expensive.
Hence, this tool suits advanced intermediate and expert Amazon sellers who already make sales but want to dominate their niche with expert-written, highly optimized product listings. Otherwise, opt for any of the other picks on this list.
- Done-for-You Amazon listing creation service
- Service (not cost) is beginner-friendly
- Expert listing handling ensures Amazon-compliant results
- More expensive than doing it yourself
- No automatic sync with Amazon Seller Central
Our Verdict: Sellerhook’s Amazon listing service does the work for you, but it is more expensive than using the software solutions on this page.
How I Created This List
As an active Amazon seller, I understand the difficulties of creating Amazon product listings. Therefore, I know the pain points to look for in potential listing software solutions.
Here’s the criteria I used to narrow a list of 20+ software to just a handful:
- AI tool availability: AI tools help generate listing copy with the right keywords, helping to save time and money.
- Available marketplaces: It’s essential to consider the marketplaces for which the tools can be used and if multilingual support is offered.
- Price: There’s no need to break the bank with the best Amazon listing tools. Therefore, I’ve considered the pricing of each tool to find the ones offering the best value.
- Ease of use: Most of the tools on this list have an optimized and intuitive user interface. Hence, you’re not stuck in a learning curve.
- User experience: I only included Amazon listing tools that help sellers create the best listings in their niche.
Frequently Asked Questions
Can You Use a Free Amazon Listing Tool?
You can use free Amazon listing tools, but they won’t offer the same level of robust support and trustworthy listing optimization metrics or generate actionable insights as paid tools.
Instead, consider using free trial versions of reliable Amazon listing tools such as ZonGuru or Epinium before paying.
Choose the Right Amazon Listing Tool
The Amazon listing tools marketplace is filled with excellent options that help sellers optimize their product pages. However, Helium 10 is the clear winner because of its extensive listing creation and optimization support, with Jungle Scout and ZonGuru trailing closely behind.
Want to get started today?
Use my Helium 10 discounts to save on your preferred plan and start crafting winning listings. However, if it doesn’t meet your goals, plenty of alternatives on this list are worth a try.
