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Helium 10 Starter vs. Platinum: Which Plan Should You Get?

The Helium 10 Starter plan ($39/month) is ideal for new Amazon sellers looking to start their business. In contrast, the Platinum plan ($99/month) suits those looking to scale their existing business to new levels. That’s because the latter offers more tools and higher usage limits.

Still unsure what’s the right choice for your Amazon business? Continue reading to compare the tools to help you decide.

Key Takeaways

  • My coupon codes are only available with the Platinum and Diamond plans.
  • The Starter plan only applies to launching 1-2 products on Amazon or Walmart.
  • You can start with the Helium 10 free trial and upgrade to the Starter or Platinum plans anytime.

How Do the Helium 10 Starter and Platinum Plans Compare?

Now, let’s look at how the Starter and Platinum plans’ tools, features, and prices compare. 

By the end of this section, you’ll be equipped to make an informed decision.

Operations Comparison

Let’s start comparing the operations category by looking at the available tools and features for both plans:

  Starter Platinum
Alerts 2 products 20 products
Follow-Up Not available 5,000 emails
Refund Genie Not available Not available
Inventory Management Limited Up to 40 SKUs
Business Valuation Not available Not available

The Starter plan only offers 2 products with the Alerts tool (to monitor your products against fraud) and limited functionality with Inventory Management. Hence, making it only relevant to a new Amazon business launching the first few products.

Meanwhile, the Platinum plan can track 20 products and provides up to 40 SKUs with Inventory Management – hence, it’s more suitable for a growing Amazon business looking to scale.

Also, your ability to ask for customer reviews and market other products is better with Platinum since you can send 5,000 monthly emails with Follow-up, while the Starter plan doesn’t offer this function.

However, the Starter and Platinum Helium 10 plans don’t support Refund Genie or the Business Valuation feature. You must upgrade to the Helium 10 Diamond plan to access these tools.

Product Research Comparison

Let’s begin the product research comparison by inspecting the tool usage limits for each plan:

  Starter Platinum
Black Box Limited Available
Xray Available Available
Xray for Walmart Available Available

The only difference between the plans for product research is that Black Box is limited for Starter plan users, while Platinum subscribers can enjoy unlimited use. Therefore, the Starter plan may offer enough functionality to find a few good product selling opportunities, but you’ll need to upgrade to the Platinum plan to find more.

Keyword Research Comparison

Keyword research is essential for evaluating a marketplace and determining what keywords will drive traffic to your product listing. Here’s a table to compare the keyword research tools for the Starter and Platinum plans:

  Starter Platinum
Cerebro 2 uses 250 uses
Cerebro for Walmart 2 uses 250 uses
Magnet 2 uses 250 uses
Magnet for Walmart 2 uses 250 uses
Keyword Sales Not available Not available
Advanced Brand Analytics Not available Not available

Notably, both plans lack access to Keyword Sales and Advanced Brand Analytics, which are only available on the Diamond plan. However, there are some significant differences for keyword research tools like Cerebro and Magnet; the Starter plan only offers two uses, whereas you get 250 uses with the Platinum plan.

Hence, the Starter plan is only applicable when searching for your first product, and even then, it might not be enough if you don’t find what’s needed with the two searches.

Listing Optimization Comparison

Listing optimization is essential for increasing conversions to capitalize on incoming traffic. Here’s a summary of the tools and usage rights for listing optimization tools across both plans:

  Starter Platinum
Listing Analyzer 2 uses 50 uses
Listing Builder 2 suggested searches per month (No access to versions) 20 product listings, 20 suggested searches per month - no Amazon sync
Scribbles Limited Unlimited use
Frankenstein Limited Unlimited use

Analytics Comparison

The Helium 10 analytics tools help you track different aspects of your Amazon business. 

Here’s a table to illustrate the available tools for the Starter and Platinum plans:

  Starter Platinum
Keyword Tracker Not available 500 keywords
Market Tracker Up to 1 Market Up to 3 Markets
Profits Available Available
Profits for Walmart Available Available
Keyword Tracker for Walmart Limited Limited

Profits is a handy tool for keeping track of your product listing’s financial health, and luckily, both plans provide unlimited use of this tool. However, the Starter plan supports fewer Market Tracker uses than Platinum, and Keyword Tracker is unavailable on this pricing tier.

This is a significant disadvantage of the Starter plan since Keyword Tracker can help you determine when your target keyword rankings are good or bad.

Marketing Comparison

You can increase Amazon sales by driving traffic to your product listings, and Helium 10’s marketing tools will help you. With that thought in mind, here are the marketing tools available for the Starter and Platinum plans:

  Starter Platinum
Adtomic Starting at $199 per month Starting at $199 per month

Adtomic is Helium 10’s in-house PPC tool that can help you improve the profitability of your marketing campaign. However, it’s only available as an add-on for an extra charge.

Education Comparison

Helium 10 offers comprehensive educational tools to help beginners get started and guides advanced users to improve their skills. Here’s a summary of the available education tools with each plan:

  Starter Platinum
Freedom Ticket Available Available
Amazon PPC Academy Not available With token connected
Exit Ticket Not available Not available
Monthly Expert Training Not available Not available
In-Person Workshops Not available Not available
Private Facebook Group Not available Not available

Both plans include the Freedom Ticket, a detailed course by Kevin King on how to start a profitable Amazon FBA business. However, the Amazon PPC Academy is only available with the Platinum plan, so Starter users will miss out.

Furthermore, the other Helium 10 training and education resources are unavailable for either plan. You must upgrade to the Helium 10 Elite plan to access these features.

Price Comparison

Now that you have an extensive idea of how the tools and features compare, let’s examine the prices to help you choose the right plan for your budget.

  Starter Platinum
Monthly $39 $99
Annual $29/month ($384/year) $79/month ($948/year)
Discount Offers None Here

The Platinum plan is more than twice the price of the Starter plan, but you can also use my exclusive coupon codes to get a sizable discount.

However, you can’t enjoy my coupon codes or the discount offer on the Starter plan.

  • Get 20% OFF Your First 6 Months with code: REVENUEGEEKS20
  • OR 10% OFF Every Month with code: REVENUEGEEKS10

Should You Upgrade From Starter to Platinum?

The Helium 10 Starter subscription is appropriate for beginners launching their business with just a few products. Most Helium 10 tools under this plan are limited but cheap enough to justify the offering.

helium 10 platinum and starter pricing plans

Meanwhile, the Platinum plan is a good choice for users who have successfully launched their first few products and are looking to scale by releasing more. The increased tool usage ensures you can launch dozens of products, track data across the board better and gain access to new tools to interact with your buyers.

Is your Amazon business ready to upgrade to a Platinum plan? Enter one of my coupon codes for a significant discount: REVENUEGEEKS20 or REVENUEGEEKS10.

What Other Helium 10 Plans Are Available?

Are you uninterested in the Starter or Platinum plans? Here’s a summary of other available Helium subscription plans and their pricing:

  • Diamond: the Helium 10 Diamond plan offers even more tools and usage rights than the Platinum plan. It’s the right choice for large Amazon businesses that must remove limitations. It costs $279 per month when paying month-to-month, or an average of $229/month ($2748/year) on the annual plan.
  • Elite: the Elite plan is Helium 10’s most expensive and offers even higher usage rights than the Diamond plan. Also, you’ll get access to industry-leading educational material like in-person workshops and monthly expert training.
  • A La Carte: the A La Carte plan allows you to create a custom subscription by adding the tools you need individually. This plan is ideal for users using only a few Helium 10 tools.

How to Sign Up for the Helium 10 Starter and Platinum Plans?

Now, look at the step-by-step process for signing up with the Helium 10 Starter or Platinum plans. The process takes just a few minutes:

  1. Go to the Helium 10 pricing page. You can get a MASSIVE discount on your chosen Platinum or Diamond Plan.
  2. Enter one of the coupon codes: REVENUEGEEKS20 or REVENUEGEEKS10. Select “Apply” to view the updated prices. Note that there are no discount deals on the Helium 10 Starter plan.
helium 10 coupon code
  1. Select “Buy Now” on the Starter or Platinum plan.
  2. Enter your payment information and click “Complete Payment.”
  1. Congratulations, you now have a Helium 10 paid subscription to take your Amazon business to the next level.
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Frequently Asked Questions

You can test parts of the Starter and Platinum plans with the Helium 10 free trial

That’s because the free trial provides access to tools like Black Box, Cerebro, and Magnet, to form a first-hand opinion.

However, the free trial offers limited access to these tools, and you’ll need to upgrade to the Starter or Platinum plans to increase usage limits.

You can get a refund on the Helium 10 Starter or Platinum plans within 7 days of your first billing. You’ll need to contact Helium 10 customer support via email or live chat to request a refund.

Helium 10 Starter and Platinum plans allow only one user to use the service simultaneously. However, you can select the Diamond plan to provide access to five users simultaneously, which is ideal for larger Amazon businesses.

You can’t share your Helium 10 Starter or Platinum account because only one user can use Helium 10 under those subscriptions.

Made Your Choice?

The Starter plan is the cheapest offering from Helium 10, but the significant tool usage limits mean it’s only suitable for Amazon businesses launching their first few products. 

Meanwhile, the Platinum plan offers more features and much higher tool usage rights, allowing you to launch more products.

Ready to choose your subscription plan? Then click here to use Helium 10 to take your Amazon business to the next level.

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