Helium 10 is the best all-in-one Amazon seller tool in 2025, offering research, keyword tracking, PPC, and listing optimization. But depending on your needs – like launching a product, winning the Buy Box, or analyzing competitors – other tools may fit better.
We tested over 20 Amazon FBA tools – both free and paid – to find the best options for product research, advertising, repricing, analytics, and more.
Quick picks:
- Helium 10: Best all-in-one FBA suite for research, listings & PPC
- Jungle Scout: Best for finding winning products & suppliers
- SmartScout: Best for market & competitor intelligence
- Data Dive: Best for keyword clustering & reverse ASIN teardown
- Keepa (Free + Paid): Best for price history & BSR tracking
All tools in this list were reviewed based on accuracy, feature set, ease of use, and ROI. Let’s dive into the best Amazon seller software for every kind of seller – from side hustlers to 7-figure brands.
| Tool | Monthly Price | Best For |
|---|---|---|
| Helium 10 | $39 to $279 | All-in-one FBA management |
| Jungle Scout | $49 to $129 | Product and supplier research |
| SmartScout | $29 to $187 | Market and competitor analysis |
| AMZScout | $49.99 | FBA, dropshipping & arbitrage |
| Data Dive | $32 to $490 | Keyword clustering & reverse ASIN |
| Quartile | Custom pricing | Amazon PPC and DSP automation |
| Intentwise | Custom pricing | Ad analytics, campaign automation, retail data insights |
| Viral Launch | $69 to $199 | Product launches & listing tests |
| ZonGuru | $49 to $249 | Review analysis & business metrics |
| Keepa | €19/mo (~$20) | Price history & BSR tracking |
Helium 10 – Best Overall Amazon FBA tool
Helium 10 has most of the features a seller needs to succeed on Amazon.
From product and keyword research to listing optimization, the software offers 25+ tools to FBA sellers.
Furthermore, this all-in-one Amazon seller tool can serve all seller levels, from beginners to experts, lone brands, and large agencies.
Even though Helium 10 is a generalist tool at heart, it includes powerful advertising features through Helium 10 Ads – its integrated PPC platform. Basic functionality is available starting with the Platinum plan, while full access comes with the Diamond plan.
The only things missing from Helium 10 are tools for product promotions, which Viral Launch offers, and repricing, which you can get with ProfitProtectorPro.
That said, Helium 10’s pricing is affordable, starting from $39 monthly.
In fact, this entry tier is one of the lowest on this list, and a yearly offer offers more savings.
Unfortunately, Helium 10’s top tier is more expensive than Jungle Scout and Viral Launch’s top plans, plus you have to pay extra to use add-ons like Keyword tracker.
Luckily, Helium 10 has a free version, which allows you to test the tools within strict limits.
- Contains 25+ tools to run almost all aspects of an Amazon FBA business
- Affordable starter pricing plan and a free version
- In-depth and accurate Amazon product and keyword research tools
- Suitable for beginners, intermediates, experts, agencies and brands selling on Amazon
- No tools for repricing and product launching
- Add-ons are expensive
Our Verdict: Helium 10 is a top Amazon FBA tool with an extensive suite of features designed for Amazon beginner, intermediate, and expert sellers.
Jungle Scout – Best for Amazon Product and Supplier Research
Jungle Scout offers as many features as Helium 10 but stands out more for product research. It has four product research tools: Opportunity Finder, Product Tracker, Product Database, and Category Finder.
When you’ve found a product, you can use its Supplier Database to filter thousands of the best suppliers and find the right manufacturer.
The most significant difference between its Supplier Database and alternatives from competitors like Helium 10 or ZonGuru is that you can get suppliers in the US and Europe, not just Asia.
Like Helium 10, Jungle Scout doesn’t offer repricer, launch, or promotion-focused features. It also lacks an FBM Profit Calculator and Insights Dashboard.
Furthermore, Jungle Scout doesn’t allow you to set up or optimize ads like Helium 10.
However, it has integrated AI into its sales analytics, customer support, product research, and listing optimization. That helps you synthesize unique insights faster and save resources – such as money you’d have spent on outsourcing listing creation.
Despite its long list of features, Jungle Scout remains affordable, more so than Helium 10. Its starting price of $49 is slightly more than Helium 10’s, but the highest tier is only $129. That’s half Helium 10’s top tier and much less than Viral Launch’s.
- In-depth Amazon product research tool
- Accurate sales estimation and in-built ads analytics
- Supplier Database to find the best suppliers across Europe, the US, and Asia
- AI integration for listing, customer support, and product research
- Affordable pricing plans across all tiers
- Lacks a repricer, Insights Dashboard, and FBM Profit calculator
- No PPC setup or optimization support
Our Verdict: Jungle Scout is an excellent tool for discovering unique product ideas, accurately estimating sales, and finding a perfect-fit supplier.
SmartScout – Best for Strategic Market Research
SmartScout may be newer to the Amazon seller tool landscape, but it’s already challenging established players like Helium 10 and Jungle Scout with a more strategic approach. While most tools focus on individual product research, SmartScout zooms out to give you the market intelligence that can transform your business decisions.
Think of it this way: instead of just telling you what’s selling right now, SmartScout reveals the bigger picture. You’ll see which brands are truly dominating their spaces, identify subcategories with surprisingly low competition, and discover those quiet revenue generators that others overlook.
The platform’s core strength lies in tools like the Subcategories tool, Brands dashboard, Seller Map, and Suppliers database – each designed to answer the “why” behind the numbers.
SmartScout is perfect for wholesale sellers and private label brands looking for market gaps. It shows how many products a brand owns, how they perform, and who they compete with – so you can choose the right category and position your product better.
The platform continues evolving with practical additions like AI Listing Architect for listing optimization, Search Terms Explorer for keyword intelligence, and Search Trends to track shifting buyer behavior. These aren’t just feature additions – they’re responses to real seller needs as the marketplace becomes more sophisticated.
Beyond the headline features, SmartScout offers dozens of specialized tools for storefront analysis, keyword filtering, and competitive intelligence. If you’re someone who believes data-driven decisions beat gut instincts, you’ll find plenty to work with here.
Pricing starts at $29/month, which makes it surprisingly accessible considering how deep it goes.
- Excellent for spotting untapped niches and market trends
- Includes supplier discovery and brand performance tools
- Fast-paced innovation – new tools added regularly
- Affordable starting price
- Not a full-suite platform (no PPC or review automation)
- Data-rich interface may overwhelm beginners
Our Verdict: SmartScout is for sellers who want to stop guessing and start spotting real opportunities. It’s especially useful if you’re in wholesale or looking to break into overlooked niches.
AMZScout – Best for Amazon FBA, Dropshipping & Arbitrage
AMZScout makes it easy to find profitable products to sell on Amazon.
In addition to the Product Database and Tracker, AMZScout provides tons of ready-made product reports. This gives you secret best-selling products to launch and products you can source for less than $1!
This makes AMZScout ideal for newbies who aren’t confident in their product research skills and want ready-made solutions.
In addition, AMZScout is the only software on this list with a Chrome extension for dropshipping, wholesale, and retail arbitrage sellers. This is a brilliant addition for sellers looking for such opportunities in isolation or to combine with their Amazon FBA.
Aside from product research, AMZScout also offers keyword research, competitor research, and listing-building tools. However, its keyword research tools may not be as robust as Helium 10 or Jungle Scout.
Likewise, the software lacks sales analysis for tracking revenue and profits and doesn’t do ad setup or analysis. This might be a turnoff for Amazon FBA sellers looking for an all-in-one tool.
Even so, AMZScout’s entry price is slightly higher than Helium 10’s at $49.99.
Also, you have to pay extra to access the dropshipping extension.
The good news is that it doesn’t tier its pricing, so its entry-level price is the ONLY one. Plus, it has a lifetime pricing offer. That makes it cheaper than the other alternatives on their mid-tier and biggest plans.
- Offers product research, keyword research, and competitor analysis
- Unique extension for dropshipping, arbitrage, and wholesale product research
- Product reports to expose best-selling goods
- Lifetime pricing plan for even better value for money
- No sales analytics or PPC management
- Keyword research isn’t as robust as Helium 10 or Jungle Scout
Our Verdict: AMZScout is best for private label, wholesale, and retail arbitrage Amazon sellers who want to research the best product type for their sales strategy. It’s also great for sellers who want ready-made product ideas.
Data Dive – Best for Keyword Clustering & Reverse ASIN Analysis
Data Dive is a power tool built for Amazon sellers who want to dig deep into keyword strategies, competitor listings, and PPC planning.
Created by seller Brandon Young and his team at Seller Systems, Data Dive helps you reverse-engineer top-performing products using clustered keyword data and AI-generated listing briefs. Instead of just throwing keywords into a tracker, Data Dive organizes them by buyer intent, search volume, and ranking potential – so you know which ones to focus on.
You can run ASIN dives (reverse-ASIN reports), identify gaps in competing listings, and generate ready-to-edit listing briefs based on top competitors’ performance. Its Listing Builder integrates these briefs into optimized titles, bullets, and backend terms.
Data Dive also includes a PPC Campaign Builder and a Keyword Rank Tracker, making it ideal for sellers who want to build their content and ads from the same keyword base.
However, the software isn’t cheap. Monthly pricing starts at $39 for solo sellers and scales up to $490 for agency users. That said, yearly billing offers two months free, and the Seller Systems bundle sometimes includes discounts.
- Excellent keyword clustering and ASIN tear-downs
- Listing briefs generated from real competitor data
- Supports both PPC setup and listing optimization
- Built by experienced Amazon sellers
- Higher pricing tiers for advanced use
- Learning curve for beginners
Our Verdict: Data Dive is a high-powered keyword and listing tool best suited to sellers who want to dominate their niche with data-backed content and ad strategies.
ZonGuru – Best for Tracking Product Reviews
ZonGuru is similar to Helium 10 and Jungle Scout, offering users keyword research, product research, listing optimization, and instant alerts.
However, ZonGuru stands out because of its Business Dashboard. While Helium 10 and Jungle Scout also have intuitive dashboards, ZonGuru includes traffic stats to break down traffic sources, page views, and conversion rates.
While ZonGuru also includes some ad stats in its Business Dashboard, the software lacks the built-in in-depth ads analytics tool found in Jungle Scout or Helium 10.
Fortunately, ZonGuru wins again with its Love-Hate review analyzer tool that extracts reviews from ASINs and reveals what customers love and hate about products.
While both Jungle Scout and Helium 10 also analyze reviews, ZonGuru’s tool is better.
For instance, ZonGuru’s Love-Hate tool can analyze multiple ASINs simultaneously, while Jungle Scout and Helium 10’s tools are designed to explore one ASIN at a time.
Likewise, you can only use Helium 10’s review analyzer via its Chrome extension.
ZonGuru’s pricing plans begin at $49 if you’re interested in these offerings.
That’s costlier than Jungle Scout and Helium 10’s starting plans but cheaper than Viral Launch. And since you also get product and keyword research tools at that price, it’s well worth the spend.
- Business dashboard that includes traffic stats
- In-depth review analyzer that can track reviews over time
- Product and keyword research tools
- Slightly pricey entry-tier price
- No ads analytics
Our Verdict: ZonGuru is best for sellers who are researching their first product, need to analyze a lot of product reviews, or want a simple beginner suite to manage their Amazon FBA business.
Quartile – Best for PPC and DSP
Quartile is for the mid-level or expert Amazon seller ready to invest in moderate to large-scale Amazon advertising.
Its selling point is that it allows sellers and agencies to set up PPC campaigns automatically managed by the software. Furthermore, Quartile has machine learning models and AI technology that correctly analyzes customers’ buying habits to target the right buyers and optimize your ads for success.
Aside from PPC, Quartile automates Amazon DSP ads to target potential buyers off Amazon. The best part is that it offers progressive pricing based on your Amazon ad spend. Hence, it allows you to scale at your own pace rather than charging a one-size-fits-all price.
However, Quartile’s success in Amazon PPC and DSP management can also be its downfall. After all, you’ll have to purchase other software for other aspects of selling on Amazon, such as product and keyword research.
- Automated PPC campaign creation and optimization
- Works for both PPC and DSP
- Targets customers with advanced criteria
- Prices scale up as Amazon ad spending increases
- Only focuses on Amazon ads management
- Not beginner-friendly
Our Verdict: Quartile is ideal for mid to large-sized Amazon businesses with significant advertising budgets and who want an automated solution to save time and effectively scale.
Intentwise – Best for Advanced Amazon Advertising Analytics
If you’re managing a lot of ad spend or running campaigns across multiple Amazon platforms, Intentwise is built for you. It’s designed for bigger brands and agencies that want to turn complex ad data into clear, actionable insights.
With Intentwise Analytics Cloud, you can pull data from AMC, DSP, Sponsored Ads, Seller Central, and more – all into one dashboard. No need to mess with SQL queries or spreadsheets. You can even connect it to Power BI or Snowflake to share reports across your team.
There’s also Intentwise Explore, a simpler option that helps you get value from AMC data without the technical headaches.
Pricing isn’t listed publicly and is usually custom, so it’s best suited for high-volume sellers and ad agencies.
- Combines data from all your Amazon ad channels
- Makes AMC easier to use – no SQL required
- Connects with Power BI, Snowflake, and other tools
- Too advanced for smaller or newer sellers
- Custom pricing may be expensive
Our Verdict: Intentwise is a great fit for advanced sellers and agencies who want smarter insights from their Amazon ad data – without spending hours crunching numbers manually.
Viral Launch – Best Amazon Seller Tool for Product Launch
Like Helium 10 and Jungle Scout, Viral Launch offers many essential features an Amazon seller needs — product research, keyword research, and sales analytics.
However, a unique Launches feature helps sellers create product launches with promotions and giveaways to attract new customers.
This is important since new sellers sometimes struggle to get their first sales and reviews, which may stall their progress. Interestingly, none of Viral Launch’s direct competitors offer something similar.
In addition, Viral Launch has Kinetic PPC for PPC ad automation, Market Intelligence for analyzing a niche in detail, and Split Testing for optimizing product listings.
The software offers a treasure trove of features, so why isn’t it higher up in the list?
Unfortunately, Viral Launch’s UI isn’t as intuitive as Helium 10’s or Jungle Scout’s.
Also, its entry pricing plan is $69 monthly, significantly higher than Jungle Scout and Helium 10. Even so, the plan is heavily limited in features at the entry tier.
However, its pricing evens out on the middle and top tiers.
- Well-rounded suite of Amazon seller tools suitable for most sellers
- In-built PPC ad automation
- Market Intelligence for analyzing a product’s market
- Split Testing for optimizing listings
- Product launch feature to gain traction on new products
- Limited features for the entry-level plan
- The entry-level plan is expensive
Our Verdict: Viral Launch is a solid all-rounder tool for Amazon sellers offering unique features like Product Launch and Market Intelligence, but it’s not very suited to beginners.
Shopkeeper – Best for In-Depth Amazon Profit Analytics
If you want a dedicated Amazon seller tool for tracking profits, sales, revenues, and other seller data, Shopkeeper is the tool for you.
But why consider Shopkeeper when Helium 10 already has sales analytics? Even though Helium 10’s Profits tracks sales and seller fees, Shopkeeper monitors up to 50+ types of fees that you may be charged per sale.
Not just that. Its central dashboard presents a ton of data, including units sold, overall profit margins, PPC spends, and stock levels, in a way that doesn’t overwhelm users. Furthermore, the tool works across all Amazon marketplaces and integrates with data analysis tools like Quickbooks and Sage.
Hence, you can export your data to these tools or simply sync them for a more streamlined management of your entire e-commerce business. This is best suited to agencies or multi-channel sellers looking for a more intuitive approach to stay on top of their data.
Aside from sales analysis, Shopkeeper forecasts inventory several months ahead.
This is better than Helium 10’s 7-day forecast or the less robust inventory management you get with Jungle Scout.
That way, you get data-backed insights to replenish your stock and prevent stockouts or overpaying for idle inventory in Amazon warehouses.
However, this app doesn’t offer Amazon PPC optimization, competitor research, product and keyword research, or help with other aspects of your Amazon FBA business.
It may be better combined with any other robust tool for Amazon sellers from above.
Shopkeeper’s pricing goes from $20 to $250 monthly, according to the number of orders your store processes. Therefore, all tiers have access to the entire software.
- Thorough sales and profit analysis
- Integrates with big data tools
- Forecasts inventory several months ahead
- Full access to the software on all tiers
- Doesn’t help with product, keyword, competitor, or other market research
Our Verdict: Shopkeeper is ideal for Amazon sellers seeking robust financial and data analytics on their store’s performances. Its inventory management system is also a nice add-on.
Keepa – Best Free & Paid Tool for Price and Sales Tracking
Keepa is one of the most popular Amazon seller tools for a reason – it gives you unmatched visibility into price history, sales rank trends, and stock availability for nearly any product on Amazon.
The free version of Keepa allows you to see historical pricing and sales rank charts directly on Amazon listings via its Chrome extension. This is useful for spotting pricing patterns, seasonality, and buy box trends – especially for wholesale and arbitrage sellers.
With the paid plan (€19/month, around $20), you unlock advanced features like price drop alerts, sales rank tracking, stock level monitoring, and category-wide product tracking. These tools help you time inventory buys, avoid price wars, and spot emerging opportunities.
Keepa is especially valuable for resellers, but even private label sellers can use it to validate pricing trends in their niche or track competitors’ launches over time.
- Free Chrome extension for core functionality
- Deep product-level pricing and rank history
- Alerts for price drops and stock changes
- Excellent for wholesale, arbitrage, and scouting
- No keyword, listing, or PPC tools
- Paid plan is needed for deeper tracking features
Our Verdict: Keepa is a must-have tool for price tracking, whether you’re just getting started or managing a large catalog. It’s one of the most valuable “freemium” tools available to Amazon sellers.
How We Chose the Best Amazon Seller Tools
Uniqueness
We looked for tools that offer something beyond the basics – whether that’s Helium 10’s built-in PPC platform, Jungle Scout’s supplier database, or SmartScout’s detailed brand insights.
Proven Track Record
We only included tools with a history of helping sellers grow. These are platforms we’ve used ourselves or seen other serious sellers succeed with.
Value for Money
We considered whether each tool is worth the price – especially for sellers just starting out. Some are premium, but the ROI can justify the cost if used right.
Frequently Asked Questions
Do You Need Amazon Seller Tools to Make a Profit?
Yes, you need Amazon seller tools to make a profit. While Amazon has its own built-in set of tools for sellers, they’re not sufficient for researching your target market and developing successful products. Plus, many sellers are already using these tools to gain an advantage.
Can You Sell on Amazon Without Using Seller Tools?
Yes, you can sell on Amazon without using seller tools. All you have to do is create your product listing and fulfill the orders. However, if you want to do in-depth product research and analyze data to increase your chances of success, I recommend working with a seller tool.
Pick the Best Amazon Seller Tool for Your Business
Helium 10 is the best Amazon seller tool overall, thanks to its wide range of features – from product research to PPC management and listing optimization.
That said, if you need deeper insights into market trends or competitor strategies, a specialized tool like SmartScout or Data Dive may serve you better.
There’s no one-size-fits-all solution for every seller. The right software depends on your business model, goals, and budget – and sometimes, the best approach is combining a few tools that complement each other.
Want a fast starting point and a discount to go with it? You can’t go wrong with 20% OFF Helium 10 for 6 months.
